Kizuna AI, the Virtual Youtuber who coined the very term itself and was once known as the big boss of VTubers, made her return last month after a three-year hiatus. While she has announced that she won’t be doing things the same way this time around, one major change is that she’s using an entirely new model that makes her look more mature. She’s been likened to a mom, and even a former delinquent turned mom.  

VTubers upgrading or even changing models isn’t all that rare. Some even drastically change appearances while under the same identity. But it feels different with Kizuna AI, and I think it’s because with her, it’s almost like a timeskip straight out of anime and manga.

Unlike most other VTuber makeovers, in which the switch happens almost instantly, AI was gone for three years. An actual significant amount of time has passed in the real world, and now she has the aura of someone who is at a different stage of her life. In a space where it’s still standard to portray more youthful characters regardless of the actual performers’ ages, having the figure most synonymous with VTubing break away from that trend (if ever so slightly) is a fairly big deal.

Perhaps allowing VTubers to reflect the growth of the performers has its own merits. As Houshou Marine once put it, “the age of 30 is in demand,” but maybe 30 is only the start.