For a couple months, the yuri film Cosmic Princess Kaguya seemed to be all over my social media timelines. It was a big enough hit for Japan to screen it in theaters after its Netflix release, multiple VTubers mentioned it or did watchalongs, and there’s still a lot of ongoing buzz. Before sitting down to watch it, I only knew two things: 1) It’s inspired by the Japanese folk tale The Tale of the Bamboo Cutter 2) The movie includes covers of Vocaloid music remixed in a way to invite a bit of debate and disagreement. 

In a near-future science fiction twist on the original folk tale, a high school girl named Iroha discovers a baby inside of a utility pole instead of bamboo. The child, who quickly grows into a teenage girl, calls herself Kaguya and claims to be from the moon, and says she decided to leave to find more excitement. Life together isn’t easy, especially for Iroha as she studiously tries to get into a good college while working part-time, but a contest to see who will perform on stage with Iroha’s favorite virtual idol has them launch Kaguya’s VTuber career. 

Cosmic Princess Kaguya comes across to me as Summer Wars if it was made for a younger generation than Hosoda’s film. Both works center around a vast virtual world where people can interact through their avatars, but whereas Summer Wars shows how old-fashioned modes of communication and relationship-building still have an important place in an increasingly online world, Cosmic Princess Kaguya feels firmly planted in a kind of late Millennial to late Gen Z mindset—or late Heisei, if we’re going by Japanese terms. Between the Vocaloid music, the VTubers and metaverse stuff, and even the inclusion of a game that’s basically Fortnite + League of Legends, it feels very much like the film is aiming for a “digital natives” generation, to use a somewhat outdated term.

Cosmic Princess Kaguya has multiple false finishes, intentionally emphasizing the arbitrary nature of endings, when stories are “supposed” to be done, and who even gets to decide when things are over. While I appreciate this playing around with narrative structure, I do think it’s hurt by an overall structure that drags in multiple places. Perhaps it’s because I’m not a really devout yuri fan, but there are scenes where it just seems like Iroha and Kaguya are interacting just so that viewers can bask in their presence together, but it makes the narrative hang in place instead of inching forward. The aforementioned combined “battle royale and arena battle” game does feel like it was devised by people who understand both genres, but its inclusion in the middle feels excessive. The inclusion of Vocaloid stuff also just seems to be there, as if it’s assumed it’s the best and coolest music ever, whether or not it fits. In other words, I feel that Cosmic Princess Kaguya targets a certain audience, and I feel like I’m just ever so slightly out of that range. 

There is one moment in the film that sticks with me, and it’s a kind of reference to the history of digital media in Japan. At one point, a character explains that the moon is the world of dreams and separate from Earth, but that the gap is inadvertently bridged by the digital and virtual world as a halfway point between dreams and reality. On the moon, a depiction of a character is done with dither graphics, a technique used in 1980s and 90s dating sims to work around the limited palettes of that era’s computers. In doing this, Cosmic Princess Kaguya makes a reference to some of the earliest attempts to portray anime characters using computer graphics, and implies that this is the closest the film can get to visually representing the inhabitants of the moon as they truly are.

I find Cosmic Princess Kaguya to be a pretty good film that revels a little too much in what it’s offering. There’s a solid story in there in terms of the big picture, but it loves to indulge in its portrayal of its virtual world and the simple existence of its main characters to a degree that bogs the whole thing down. Both cohesive narrative continuity and plot contrivances somehow exist in an elegant but awkward dance, and I think how much you like this film comes down to how much you resonate with the internet culture that is represented within.