A Look at Precure Popularity

I’ve been looking at various Precure polls lately, in part due to a desire to see how a franchise that’s 15 years old is remembered. The polls I consulted were Japanese character rankings from 2015, 2016, and 2017 as compiled by user insight_led, as well as a more recent one from the Japanese-language anime news site Anime! Anime! Being a decade and a half old means opinions can change over time (or according to the age of the voters), which is what I normally would expect, but there are some surprises.

Character Popularity

Looking at the Naver rankings, here are the top 10 characters from each year, along with the tallies each one accrued, based on comments on social networking sites like Twitter and Facebook. Also, kids were not included in the votes; if that core audience was allowed to vote, there’d likely be a significant difference.

2015 (Go! Princess Precure airs)

  1. Cure Beauty (1,541)
  2. Cure Marine (1,224)
  3. Cure Passion (1,107)
  4. Cure Twinkle (750)
  5. Cure Pine (624)
  6. Cure Happy (580)
  7. Cure Ace (575)
  8. Cure Lovely (489)
  9. Cure Peace (440)
  10. Cure Heart (432)

2016 (Maho Girls Precure airs)

  1. Cure Beauty (20,041)
  2. Cure Happy (15,580)
  3. Cure Marine (12,824)
  4. Cure Peace (12,682)
  5. Cure Passion (8,107)
  6. Cure Twinkle (7,750)
  7. Cure Heart (7,432)
  8. Cure Lovely (6,999)
  9. Cure Scarlet (6,890)
  10. Cure Miracle (6,619)

2017 (Kira Kira Precure a la Mode airs)

  1. Cure Happy (12,450)
  2. Cure Beauty (11,394)
  3. Cure Marine (8,924)
  4. Cure Peace (8,804)
  5. Cure Passion (6,409)
  6. Cure Flora (6,102)
  7. Cure Lovely (5,877)
  8. Cure Heart (5,322)
  9. Cure Blossom (5,285)
  10. Cure Chocolat (5,180)

Based on these three rankings, what surprises me is how little recency bias actually seems to influence results. Cure Beauty and Cure Marine are consistently top 3, even as the total counts fluctuate. There appears to be something enduring about both of those characters, which is all the more interesting because they’re 1) in unrelated series 2) almost polar opposites in personality.

For Cure Beauty, the reasons generally given for her popularity are that she’s an ideal combination of strength, intelligence, and beauty. Out of all Precures, Beauty most closely matches the yamato nadeshiko (traditional ideal Japanese woman) in both looks and demeanor, so I wonder how much that’s a factor.

When it comes to Cure Marine, however, the queen of comedic intensity defies expectations for why fans come to love Precure characters in the first place. As mentioned in those rankings, while pretty every other character generally gets comments like “I want to be her” and “I want to be with her,” Marine’s are mostly “I wish she were my best friend.” Seeing as Marine is my favorite Precure character, I’d like to think the Japanese fans also just have incredibly good taste.

Show Popularity

According to the Anime! Anime! poll, the top 3 most beloved Precure series are as follows:

  1. Go! Princess Precure
  2. Futari wa Pretty Cure
  3. Heartcatch Precure!
  4. Kira Kira Precure a la Mode
  5. Smile Precure!
  6. Maho Girls Precure!
  7. Fresh Pretty Cure!!
  8. Yes! Pretty Cure 5 Go Go!
  9. Yes! Pretty Cure 5
  10. Futari wa Precure Max Heart
  11. DokiDoki! Precure
  12. Suite Precure
  13. Futari wa Pretty Cure Splash Star
  14. Happiness Charge Precure!

It should be noted that given the purpose of the site, the general audience for Anime! Anime! would skew towards older and more interested in anime as an industry. One goes there to read essays about and interviews with creators, as well as following general anime news. That’s why I think it’s no coincidence that the most popular iterations of Precure are 1) the original pioneer 2) the series with (in my opinion) the strongest narratives and overall messages. What I’m more surprised about is how well this top 3 aligns with my personal tastes. I consider Heartcatch and Go! Princess to be #1 and #2, respectively, and the unrefined, yet innovative quality of the first Pretty Cure to be a big part of its charm.

While the character rankings and the series rankings are from two different sources, I find it remarkable that character popularity and series popularity don’t really line up. Based on my personal experience, this isn’t a complete shock, but I think it really goes to show that memorable characters can exist almost apart from their sources. Cure Heart is a top 10 (out of 51) character, but Doki Doki! Precure is a bottom 5 (out of 14) show, according to the above sources. It’s also interestingt to me that Cure Marine comes out ahead here. She’s considered a top 3 character, and Heartcatch Precure! is seen as a top 3 show.

Go! Princess Precure is considered the best Precure anime, but interestingly enough, it also has among the worst toy sales out of the entire franchise.

Go! Princess Precure is third from bottom

One might assume that a greater focus on quality storytelling might conflict with how one of the purposes of Precure is to sell toys, but this is not necessarily the case. According to the chart above, the most successful Precure in terms of merchandise sales is actually Heartcatch Precure! There’s perhaps a challenge in being able to achieve high marks in both, but it’s not impossible. The fact that one doesn’t seem to have any bearing on the other is simultaneously reassuring and daunting.

Conclusion (or lack thereof)

I’m not a statistician and I don’t pretend to be. I’m also unsure if there are any truths deeper than what I observed, like how Cure Marine is the Nintendo Switch of Precure (doesn’t compete directly with other Precures and is the better for it), and that toy sales and show quality almost exist on separate planes.

So in closing, Heartcatch Precure! and Cure Marine are the best. Fight me.

Liked what you read? Why not take a look at my Patreon or Ko-fi?

 

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Join the Bakery: Kira Kira Precure a la Mode

According to anime, girls and sweets go hand-in-hand. That’s why it’s all the more surprising that the Precure franchise took this long to create a series specifically dedicated to a pastry and confectionery theme. But Kira Kira Precure a la Mode isn’t merely a baking-themed magical girl show—it’s also quite possibly the Precure most dedicated to its central motif.

Kira Kira Precure a la Mode follows Usami Ichika, a middle school girl who enjoys baking. Learning of a nefarious force that creates havoc by stealing the very deliciousness of desserts—their kira kiraru (sparkles)—Ichika’s resistance is rewarded with the ability to become one of the warriors of legend known as Precure. As Cure Whip, she is joined by other friends and Cure allies to save the sweets, and by extension the world.

Aesthetic themes found in Precure are developed to varying degrees from one show to the next. While Go! Princess Precure directly asks what it means to be a princess and makes this a major narrative focus, Yes! Pretty Cure 5 is a bizarrely eclectic mix. There are butterflies? And dreams? And they fight an otherworldly corporation? But Precure a la Mode goes all-in. The heroes are all based on desserts. Their attacks include chocolate swords and whipped cream. The villains are trying to corrupt pastries and snacks. There’s even a recipe of the week most episodes, and the kids at home can learn how to make all of them! By the end, the show posits the notion that the love and kindness that comes with wanting to bake tasty treats for others can act as an antidote for malice and apathy. A generous claim, perhaps, yet the surest sign that this anime is wholly dedicated to its pro-baking message. It can be a bit ridiculous at times, but I prefer this over not developing the theme enough.

The core cast of Cures is pleasantly varied without falling too hard into generic five-man team syndrome, but their differences are not limited to just their standard color-coded contrasts. While all of them are involved in baking, each of them comes to it in unique ways resulting from what drives each of them. Ichika wants to make people happy through baking. Arisugawa Himari (Cure Custard) is a student of the science of baking, and wants others to appreciate the chemical magic that goes into cakes and cookies. Tategami Aoi (Cure Gelato) is more focused on her dream of being a rock star, but sees baking as a similar space for her passion. Kotozume Yukari (Cure Macaron) excels in nearly everything she does, but her inability to make perfect macarons becomes her opportunity to challenge herself. Kenjou Akira (Cure Chocolat) is the handsome and caring type, who bakes as an extension of her personality, as well as a way to treat her sickly little sister to something delicious. Later additions to the cast, especially a darkly snarky villain named Vibry (or Bibury, if you prefer) further add to the cornucopia of characters that highlight the series.

The Cures complement each other well overall, but special attention should be paid to Yukari and Akira. First, their personalities are rather rare in Precure. Yukari’s wry cleverness makes her almost an anti-trope character, frequently figuring out tricks and traps that the typical magical girl heroine would fall for in any other series. Akira is pretty much a Takarazuka Revue star transplanted into the world of Sunday morning children’s cartoons. Second, both are in high school as opposed to middle school, which is the typical age range of Precure girls. Third, though never stated 100% outright, it’s clear that there’s some shared romantic feelings between the two, with episodes dedicated to their trying to understand each other. While Precure is known for its significant yuri fanbase, these two bring it up a notch by combining multiple franchise-defying aspects together.

Overall, Kira Kira Precure a la Mode is a strong and solid entry into the Precure canon. It doesn’t quite hit the extraordinary highs of some of the franchise’s absolute best, but it’s definitely enjoyable from week to week, carries nice messages about how everyone’s unique, and even pushed that yuri envelope judge a smidge further than expected. It’s capable of appealing to the absolute newcomers as well as those with long-time experience, almost like a perfect chocolate chip cookie—simple, yet profoundly effective.

Fan Fan Fine: Ogiue Maniax Status Update for February 2018

It’s February, also known in these parts as “new Precure time!” Satou Junichi (Ojamajo Doremi, Sailor Moon, Princess Tutu) helming the new Hugtto Precure! means I’m eagerly anticipating it, though I’m trying not to get my hopes too high up. As much as I love his shows, he’s not infallible or anything.

Whether you’re celebrating Valentine’s Day, the Lunar New Year, or some other holiday, I’d like to thank the following Patreon sponsors for their support.

General:

Johnny Trovato

Ko Ransom

Alex

Diogo Prado

Viga

Sue Hopkins fans:

Serxeid

Hato Kenjirou fans:

Elizabeth

Yajima Mirei fans:

Machi-Kurada

My favorite posts from January:

Down-Home Food Therapy: Atari no Kitchen!

A food manga I’ve been enjoying for a quite a while, I finally got around to writing about it!

A Strong Foundation: How the Japanese Smash 4 Tournament Format Helps the Community

A detailed look at what I believe are the underlying reasons behind Japan’s noted character diversity at high levels of competitive play.

“We’re Just Like You!”: The Empathy Scam of the Alt-Right

A post on a more serious topic: how the alt-right’s use of internet memes and subculture might act as false masks to lure in frustrated young men.

Return to Genshiken

Part 7 of my Genshiken re-read delves into the depictions of love and lust in my favorite manga.

Patreon-Sponsored

The Past and Future of Anime Blogging

I wax nostalgic about anime blogging but also how it’s positioned versus other mediums.

Closing

I’m high off of watching EVO Japan 2018 and seeing both Asuka and Shinsuke Nakamura win the Royal Rumbles. I’m also hyped for the new Kio Shimoku manga coming out this month.

May your February be as inspired.

Halloween Means Precure!

I’ve come to realize that my favorite Halloween-themed episodes in anime come from the Precure franchise. This might be because it runs all year long (thus making holiday celebrations a common part of the shows), but I also think the mix of magic (in the form of magical girls) on a night associated with the occult works in its favor. Out of the many Halloween-themed instances of Precure, three stand out in particular: an episode of Suite Precure, another from Maho Girls Precure, and the movie Go! Princesss Precure: Go! Go!! Gorgeous Triple Feature

Before I proceed, here’s the requisite SPOILER WARNING.

Suite Pretty Cure

One of my main criticisms of Suite Precure is that, once a major character development moment passes, the show acts as if the new status quo is the way it’s always been. The key example of this is when the character Siren goes from antagonistic cat character to fellow human Precure. All of her history as a villain is seemingly forgotten after a couple episodes. The one major exception comes in the Halloween episode, where the now-Kurokawa Ellen dresses up as a cat girl. When a classmate asks about her costume, Ellen (without missing a beat) casually begins to mention that she used to be a cat, which prompts the other Precures to jump in and brush it off as a joke. It’s a clever bit of continuity in a show which often put it on the back burner.

The character Atarashi Ako is herself dressed as a princess, which is also a joke based on her true identity. Amusement all around!

Maho Girls Precure

The Harry Potter-esque world of Maho Girls Precure lends itself perfectly to a Halloween episode. One of the running jokes of the series is the way that visitors from the Magical World will sometimes forget that they’re supposed to be hiding their identity and will just casually mention things that the Muggles (so to speak) shouldn’t know. Halloween is presented as a major exception, because in the festive, costumed environment, magicians can come as they are because people will think they’re dressed for the occasion. Even then, the Maho Girls find a way to push the limits. The star of the show in this instance is probably Haa-chan, the third Precure and by far the most powerful of the trio in terms of magic. She appears throughout the episode in bizarre costumes, like a mummy complete with sarcophagus, and an alien being taken away by Men in Black.

It’s just a fine episode of nudges and winks and fulfilling the expectations one might have for a Halloween episode in a show about wizarding magical girls.

Go! Princess Precure

Go! Princess Precure: Go! Go!! Gorgeous Triple Feature is actually an entire Halloween-themed movie, consisting of two shorts and one longer standard Precure movie. It was (appropriately) released on October 31, 2015. Go! Princess is already one of the strongest entries in the franchise, and many of its strengths—animation, charismatic characters, strong and positive themes—can be seen in the movie. Interestingly, the main thing the film seems to take from Halloween is the prominence of pumpkins. Whether they’re jack o’ lanterns or pumpkin desserts, the iconic Halloween vegetable seems to overshadow the costume and trick or treat aspects of the holiday. In a way, it’s probably the best of the three story-wise, but the weakest in terms of Halloween hijinks.

I do need to make a special mention in regards to the movie-exclusive transformation, though. The Cures here have a special Halloween-themed power-up that is appropriately flashy.

So those are some of my favorite Halloween anime. In the 90s, the holiday wasn’t a big deal in Japan, but has grown in prominence over the past couple of decades. If we were to move away from Halloween the holiday and more towards “monster”-themed anime, then Kore wa Zombie Desuka? would rank much higher. If you have your own special Halloween shows, feel free to leave a comment.

This post was sponsored by Johnny Trovato. If you’re interested in submitting topics for the blog, or just like my writing and want to support Ogiue Maniax, check out my Patreon.

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Fighting Evil By Moonlight – Heartcatch Precure!: The Novel

Heartcatch Precure! is, to date, the strongest entry in the Precure magical girl franchise. It’s a series that works incredibly well in an episode-by-episode basis but also in terms of long-term narrative. This success comes from successfully building upon itself, and one of the anime’s high points in this regard is the story of Tsukikage Yuri, aka Cure Moonlight, a veteran Precure whose defeat triggers the start of Heartcatch Precure! A recurring character, Yuri’s arc of forgiveness and redemption is one of the most satisfying and inspiring moments of the series.

Yuri is more of a strong supporting character than a main protagonist in the anime, which leaves a lot of questions to be answered. For example, how did she become a Precure? Fortunately, Yuri is actually the star of the Heartcatch Precure! novel spinoff, which retells the story of the TV series from her perspective. Simply titled Heartcatch Precure!: The Novel, this book adaptation takes a somewhat more mature alternative view of the story already familiar to fans.

The novel is divided into four large chapters: how Yuri first became Cure Moonlight and how she lost her powers, the arrival of Tsubomi and Erika (the heroines of the anime), Yuri’s return, and the finale. By far the most “new” content is in the first. Here, we get to see a younger Yuri in junior high, her friendship with Erika’s sister Momoka, how she meets her fairy Cologne, and her interactions with Tsubomi’s grandmother Kaoruko, the former Cure Flower who ends up training Yuri. One of the main focuses of Yuri’s path to becoming a Precure is the way in which Kaoruko tries to drill into Yuri that she needs to be at the top of her game. There’s also a great amount of attention spent on Dark Precure and her thoughts and feelings. As Yuri’s “shadow,” it’s only appropriate that the novel delve into her story as well.

The other three chapters don’t hold up quite as well. While they still do a fine job of telling the story of Heartcatch Precure!, they have this problem of rushing to the Yuri-centric scenes so as to refocus the narrative back on her. The consequence of this pace is that huge swathes of the novel feel like recaps, such as quickly introducing Cure Sunshine without much fanfare. At other points, however, because the core narrative is still about Tsubomi, the retelling of the anime’s events still draw much more attention to her than Yuri. The actual material is still quite satisfying, and the major moments resonate emotionally, but at many points it starts to feel less like a true Cure Moonlight novel. The points at which the novel does emphasize Yuri usually come from her conversations with Kaoruko, as well as any moment where she’s trying to use her experiences to teach or warn the new Precures.

It’s unclear if this novel is meant to be read by people who have already seen the anime, but there is a recurring trend where it quickly and nonchalantly drops information that was gradually revealed in the TV series, such as the true identities of certain characters. This isn’t even about “retelling” parts of the anime; one of the late spoilers in the series (the identity of a Tuxedo Mask-esque figure) is revealed in the first chapter, before Tsubomi ever shows up.

The story also occasionally deviates from the anime’s events in small ways, making it uncertain whether or not the novel is canon. For example, in the final battle against the main villain, Dune, he explains his origins and why he carries such hatred in his heart. This didn’t happen in the anime at all, and the lack of development for Dune is one of the anime’s few weak points. The climactic punch is replaced by an embrace because the running gag throughout the series, where Tsubomi uses a hip attack and calls it a “butt punch,” never occurs in the novel. It also expands on the epilogue of the anime, refocusing back on Yuri at the very end.

Given its length (over 300 pages in Japanese), the lack of furigana to help younger readers, and the complete absence of images aside from the cover, Heartcatch Precure!: The Novel skews older than the target young elementary school audience of the anime. While it’s an open secret that teenagers and adults watch Precure too, this book appears to be a specific targeting of that more mature audience. While the novel might feel a bit much like supplementary material, it’s still an enjoyable read that carries all of the strengths of Heartcatch Precure!, particularly its thoughtfulness in characterization and character development.

A New Way to Look at Precure Character Archetypes

The Precure Pretty Store in Tokyo has a new batch of idol-style merchandise around the theme of “summer festival.” For it, each of the girls are wearing special outfits and have been separated into different groups around a common theme.

While that’s not unusual in itself, what I find fascinating is that the groups for the most part are not along traditional lines, like “show origin” or “color.” In fact, there doesn’t seem to be any real consistency from one theme to the next. Even so, I think it provides a new perspective on shared values between individual characters, so I’ve decided to lay out the categories below.

Pro Celebrities: Kasugano Urara, Amanogawa Kirara

Love: Momozono Love, Aino Megumi, Aida Mana

Otherworld Singers: Kenzaki Makoto, Kurokawa Eren

Fantastic Dreamers: Haruno Haruka, Yumehara Nozomi, Asahina Mirai

Athletes: Misumi Nagisa, Hyuuga Saki, Natsuki Rin, Hino Akane, Midorikawa Nao

Wildly Expressive: Kurumi Erika, Shirayuki Hime

Bookish Glasses Girls: Yukishiro Honoka, Hanasaki Tsubomi, Tsukikage Yuri, Shirabe Ako

Fairies-turned-Precure: Hanami Kotoha, Mimino Kurumi

Creators: Mishou Mai, Akimoto Komachi, Hoshizora Miyuki, Kise Yayoi

Martial Artists: Myoudouin Itsuki, Aoki Reika, Yotsuba Alice, Hikawa Iona

Musicians: Minazuki Karen, Houjou Hibiki

Secret Hard Workers: Aono Miki, Izayoi Liko

Chefs: Kujou Hikari, Minamimo Kaede, Madoka Aguri, Oomori Yuko, Usami Ichika

Aspiring Doctors: Yamabuki Inori, Hishikawa Rikka, Kaidou Minami

White-Haired (Former) Villains: Eas (Higashi Setsuna), Twilight (Akagi Towa)

Princes: Coco, Natts, Masame Oji, Kanata

Villains Disguised as Schoolboys: Kiriya, Luntaro (Wolflun), Kurosu (Close), Rio (Julio)

Young Mascot Fairy Boys: Syrup, Pop, Rakeru, Rance, Aroma

(The One Exception) Kira Kira Precure a la Mode: Kenjou Akira, Tategami Aoi, Kirahoshi Ciel, Usami Ichika, Arisugawa Himari, Kotozume Yukari

So what do you think of these categories? Do you like thinking of Precures along these lines? The one category that still perplexes me a bit is “Secret Hard Workers,” because Liko and Miki have very little in common. Is there something else they have in common that I’m missing?

And where would the a la Mode girls fit if they had to be divided into them? Would they all go into “chefs,” or would that only work for some of them? For example, would Aoi fit better in “Musicians?”

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[APT 507] How the Precure Age Experiment Set the Stage for Yuri in Kira Kira Precure a la Mode

Yuri fans have long been into Precure, but a recent episode of the newest series placed yuri front and center into a world that normally shies away from such a direct presentation. See my thoughts on how character age has paved the way for yuri in Precure at Apartment 507.