Two of Toei Animation’s most enduring franchises are Ojamajo Doremi and Precure. Magical girl anime that are as different as they are similar—the former is four seasons following the continuing adventures of the same core characters, while the latter is currently running 10 years strong and changes its cast almost every season)—the two are chronologically separated by only one year. What filled that gap was a 50-episode anime known as Ashita no Nadja. Literally meaning “Nadja of Tomorrow,” the title points to the idea of a young girl who, in spite of all hardships, continues to look forward.
Unlike the shows that bookend it, Ashita no Nadja is not a magical girl series, though it is similar in being a shoujo series geared towards a Sunday morning children’s audience. The anime’s story follows a young English orphan in the early 20th century named Nadja Applefield as she travels the world as part of a traveling troupe of entertainers in search of her mother. Initially unaware that her quest will get her entangled in the complications of European nobility, along the way she makes lifelong friends, a few bitter enemies, and manages to make almost every guy she meets fall in love with her energy and honesty. While Doremi and Precure thrive on varying degrees of entertaining “filler” episodes combined with the occasional dramatic climax, Nadja more or less continuously builds up its narrative, though not without throwing in an aggravating twist of fate every so often, to emphasize the small tragedies of Nadja’s life, and by extension her never-give-up attitude.
In this way, Ashita no Nadja bears similarities to both melodramatic 70s shoujo series such as Candy Candy, as well as World Masterpiece Theater series such as Anne of Green Gables. Namely, while the main narrative isn’t about romance, it is a constant presence in the series, and in that respect it’s also similar to Candy Candy in that Ashita no Nadja is sort of a reverse-Bechdel Test. There is rarely a single conversation in the series between two men that doesn’t somehow involve Nadja. Men rich and poor, young and old, and on all sides of the law fall for Nadja Applefield.
If this makes it sound like Nadja is something of a Mary Sue, that’s not necessarily all that far off, but it also doesn’t mean that Nadja is a bad character. The anime as a whole just wouldn’t quite work without Nadja being a strong protagonist both in terms of personality and what she contributes to the overall story. While she does have certain elements of wish fulfillment for a young audience, she always comes across as very human, maybe even ultrahuman (as opposed to superhuman). What I mean is that her humanity, her emotions, radiates seemingly without end.
This is not to say that the series is endlessly optimistic. While I’ve already mentioned that the show has tragic elements at times, I want to emphasize this point again because Ashita no Nadja can get surprisingly dark at times. Although it’s not exactly butchering people left and right, it’s not afraid to take away a beloved character or sprinkle in a bit of betrayal. Notably, the series addresses the gap between the rich and the poor during the period in which it takes place. For example, two aristocrats frustrated at the system also vehemently disagree over how to solve this problem: one believes in working within the system, using his family’s money to help the needy, while the other believes in attacking the system Robin Hood-style. Rather than confine this theme to an episode or two, or using it merely as flavoring, this portrayal of a turning point in history, when nobility is on the verge of becoming a relic of bygone times, is actually a persistent plot point throughout Ashita no Nadja.
The surprising level of consideration for Nadja’s world and the interplay between tragedy and hope are such prominent parts of the series that it even affects the merchandising engine that Ashita no Nadja was supposed to be. Like Doremi and Precure (as well as Sailor Moon, of course), Ashita no Nadja was a vehicle for selling toys. Indeed, the show is full of conspicuously toy-like products, from pink castanets to umbrellas, and even a flashy typewriter for some reason. However, at one point in the series, a male character gives Nadja a kaleidoscope, with the meta-intent being that kids will surely want this exciting new product, but the back-story they created for it is anything but joyful. It turns out to be the most prized possession of his dead mother, who lived a sad and lonely life inside the mental and emotional prison known as aristocracy, and the closest she could come to seeing the outside world was that kaleidoscope. That’s Ashita no Nadja, a show where even “BUY OUR TOYS” comes with an element of sadness.
The last thing worth mentioning about Ashita no Nadja is its visuals. Generally the show looks decent enough, full of vibrant colors and just an overall cute aesthetic. Some episodes better than others, as is expected of such a long series. In some cases, though, the animation will punch well above its weight class. While this also happens with Doremi and Precure (especially when it comes to Precure‘s fight scenes), here it is even more noticeable. In particular, episode 26 (seen above) has such eerily gorgeous character animation, set design, and atmosphere that it’s absolutely unforgettable, and even a little difficult to capture in screenshots or clips. It might come as no surprise that the episode director (and one of the key animators) was none other than Hosoda Mamoru, acclaimed director of The Girl Who Leapt Through Time, Summer Wars, and Wolf Children. He also directed the opening (seen at the beginning of the post) and ending for Ashita no Nadja, which by themselves probably endorse the show far better than my humble words.
As each episode finished, I actually found it hard to skip that ending. It’s compelling and strangely addictive, which also describes Ashita no Nadja as a whole.
—
If you liked this post, consider becoming a sponsor of Ogiue Maniax through Patreon. You can get rewards for higher pledges, including a chance to request topics for the blog.
Nadja = My return gateway to the World Masterpiece Theater series.
I say “return” because I actually have watched some of them when I was little, like Nobody’s Girl Remi, which leaves quite an impression on me.
“In this way, Ashita no Nadja bears similarities to both melodramatic 70s shoujo series such as Candy Candy, as well as World Masterpiece Theater series such as Anne of Green Gables.”
Nadja harkens to the old Hanako no Lun Lun series which were actually a mahou shoujo series that took place on Europe. Indeed, Candy Candy too has some influence with its romance aspect. It got nothing to do with Anne though (it’s style is nowhere near Montgomery’s). If you want to say it’s influenced by WMT, then it’s gotta be Marco with his “searching for mother” journey.
“Notably, the series addresses the gap between the rich and the poor during the period in which it takes place. For example, two aristocrats frustrated at the system also vehemently disagree over how to solve this problem: one believes in working within the system, using his family’s money to help the needy, while the other believes in attacking the system Robin Hood-style. Rather than confine this theme to an episode or two, or using it merely as flavoring, this portrayal of a turning point in history, when nobility is on the verge of becoming a relic of bygone times, is actually a persistent plot point throughout Ashita no Nadja.”
Eh, I don’t think Nadja really “addresses” it so much as just using it as a way to distinguish between the two main love interests, between the nice one and the “edgy” one. It’s classic shoujo tropes really. It doesn’t really dig much into what it means to be a noble. It just plays the usual tropes about nobility. And about nobility being a relic, they don’t even bring up the causes, like WW1, which should have happened just a few years back. We only got that from Rosemary’s last speech and she didn’t give any reasons why. We only know it will happen because we know the real life history it never alludes to. Nadja is never really a social commentary show ala some WMTs.
“Ashita no Nadja was a vehicle for selling toys. Indeed, the show is full of conspicuously toy-like products, from pink castanets to umbrellas, and even a flashy typewriter for some reason. However, at one point in the series, a male character gives Nadja a kaleidoscope, with the meta-intent being that kids will surely want this exciting new product, but the back-story they created for it is anything but joyful. It turns out to be the most prized possession of his dead mother, who lived a sad and lonely life inside the mental and emotional prison known as aristocracy, and the closest she could come to seeing the outside world was that kaleidoscope. That’s Ashita no Nadja, a show where even “BUY OUR TOYS” comes with an element of sadness.”
Aaand, it has the lowest toy sold amount in all of Bandai’s toy-selling history. It’s Toei’s “black history”.
“In particular, episode 26 (seen above) has such eerily gorgeous character animation, set design, and atmosphere that it’s absolutely unforgettable, and even a little difficult to capture in screenshots or clips.”
Oh yeah, that episode was gorgeous. Absolutely beautiful.
LikeLike
Thanks for all of the excellent points. I haven’t seen Marco so I’ll trust your judgment on that series and its similarities to Nadja.
As for not addressing the subject of class divisions, while it doesn’t go quite to the level of other series like Future Boy Conan, I don’t think it’s used merely as dressing for character uniqueness. In particular, seeing how desperate the households are to continue points to some of the issues going in the background, even if they’re not states so directly.
In terms of the toys, I’m not surprised by what you tell me, if only because the series doesn’t seem to succeed by the strength of its merchandising, and in fact even if they hadn’t given such dramatic back stories to everything, everything about Nadja makes it feel like a difficult series to merchandise in the first place.
LikeLike