Recently, I made a tweet that got over 100,000 likes. 

This is not a brag. I had nothing to do with its success, seeing as it was someone else’s words—a famous moment in Twitter history that I was simply sharing.

What actually matters is that it gave me a glimpse into what it’s like to actually go viral on social media, and it made me realize something: Popular People Social Media is a significantly different experience from what the rest of us see.

I’m not famous in any real sense, and I’ve used Twitter mostly to toss ideas into the void—not unlike what I do with this blog. Up until now, the number of notifications I got didn’t matter, and more recently, I’ve mostly been using them to keep up with specific accounts: Kio Shimoku and Haachama for example. 

If my social media accounts were always the way my Twitter had been when the above tweet started getting serious attention, it would be nigh-unusable—at least in terms of how I prefer to engage with it. 

So what I’m saying is, if you get 100k likes on a regular basis, my condolences. It’s possible that you have a social media manager or something, but if you don’t, then I hope you’re mentally in a good place.