The story of New York Comic Con has long been a move increasingly towards mainstream nerd culture. But what happens when that culture changes into one where comics have ascended?
For years now, I’ve associated this convention with prestige TV shows and superhero movies above all else. Comics are still paid lip service and the Artist Alley still brings some of the biggest names you can imagine, but my attendance and attention have waned over time. Even this year, I only went one day when in the past it would have been three or four. But when I was there, I couldn’t help but notice the remnants of New York Anime Festival, once upon a time absorbed into its bigger and more popular brother we call NYCC, emerging with new life.
It would be inaccurate to treat NYCC like an anime con, but the industry presence in the Exhibition Hall was very noticeable. Big booths for Gundam, Yu-Gi-Oh!, and various anime and manga companies littered the space. And when it came to cosplay, the amount of Demon Slayer, Jujutsu Kaisen, etc. was hard to ignore. There were plenty of other things (including some very excited folks in Cobra Kai uniforms eager to meet John Kreese’s actor, Martin Kove), yet it felt like Cool Japan stepped one foot out of a casket.
I have to wonder if this stems from the big boost anime and manga have gotten during the pandemic. Ever since COVID-19 forced major changes on how people live, one consequence was that people’s entertainment habits changed. Among these shifts were a massive increase in book sales, and among them graphic novels blew up. But among the boom of graphic novels, manga had ascended even further. Anime and manga are almost undeniably mainstream now (at least when it comes to certain major titles), and perhaps it’s only natural for the mainstream-chasing New York Comic Con to follow suit to some degree.