In Search of Hanayo: My “Love Live!” GiGo Collabo Cafe Experience

On my recent trip to Japan, I did the expected thing and went to Akihabara. While there, I spotted a Love Live! collaboration cafe at the arcade GiGO Akihabara Building 3, and decided that I had to go. Not only was it Love Live!-related, but it was actually focused on the OG μ’s girls!

I followed the signs, which led me all the way to the top floor. Curiously, the setup is such that you can’t take escalators all the way. 

Upon entering, I found myself in a small room covered in Love Live! paraphernalia, including posters, gashapon machines, and display cases. As a video played with scenes from the anime, Love Live! Songs could also be heard at the same time, dividing my attention a bit. The actual cafe was hidden behind a door, making it impossible to actually see what it’s like without registering with the cashier there.

In addition to registering a time slot for the cafe, the cashier has another role: accepting payments for even more merch. The goods weren’t limited to the original girls but included all generations, though the only things that weren’t blindbox items were the acrylic stands featuring μ’s in pink outfits. I decided to play the odds a little bit, but as someone who much prefers a guaranteed thing, I also bought the acrylic stand for my all-time fave, Hanayo. Because I bought a couple things, I hit a threshold to also receive a free plastic mini poster with the other eight girls included.

There just so happened to be a time slot available shortly after I arrived, so I decided to put my name down. 

The actual cafe was brightly lit and covered in μ’s art on the walls and the tables. A couple of the voices, Uchida Aya (Minami) and Iida Riho (Rin), had autographed some of the displays. 

The only other collabo cafe/restaurant I’d attended had been for Legend of the Galactic Heroes, which is aesthetically and thematically quite far-removed from Love Live! However, one thing it had in common with the Love Live! cafe is that you could also get merch by ordering food and drinks. In this case, the items consisted of coasters selected at random (of course), with drinks and desserts netting patrons one coaster and main courses two. 

I already had meal plans for later, so I decided to go with just a single Hanayo-themed beverage, which was a soft drink consisting of apple juice and muscat grape jelly (Side note: I learned through this trip that muscat grape is ridiculously delicious). I did not win a Hanayo coaster, but rather one for “START:DASH!!,” which in the anime is the first song performed by Honoka, Umi, and Minami. 

In contrast to my conservative order, other patrons went quite hard. I saw one person end up with around five drinks, two main courses, and I recall at least one dessert (though my memory might be off). Other individuals were similar. However, as someone who never, ever whaled in gacha in mobile form, I was hesitant to do the IRL version any more than I already had. I understand the desire, though.

You can see everything I ended up with (plus a canvas badge of Yugiri Tsuzuri from Hasunora I purchased elsewhere). While nothing there is really mind blowing, I’m glad I got to have this experience, and I’m happy I got to share it today, on Hanayo’s birthday.