Christmas, Nostalgia, and Shinkalion

It’s not uncommon for children’s cartoons to offer something to the parents watching with their kids, yet when it came to Shinkansen Henkei Robo Shinkalion: THE ANIMATION, I had believed that there wasn’t much in it for adults beyond those who already have an appreciation for a more classic type of kids’ anime. Recently, however, I’ve come to realize that what Shinkalion offers its older viewers is a dip into nostalgia—not only because of its relatively old-fashioned narrative beats, but also literal callbacks to pop culture moments of yesteryear.

In a recent tweet, fellow mecha enthusiast Tom Aznable points out how Shinkalion actually features near shot-for-shot re-creations of late 1980s Christmas-themed commercials for Japan Railways, complete with 4:3 aspect ratio, a faux-CRT filter, and actual recordings of “Christmas Eve” by the renowned Yamashita Tatsuro. You can see side by side comparisons in the link above, as well as the full commercials below:

I was unfamiliar with that particular song, but it’s apparently considered a Christmas classic in Japan. And, like so many things Japanese, it just oozes nostalgia, and now it’s forever on my playlist. 

In the context of the anime itself, the protagonist Hayasugi Hayato is a supreme train otaku, and so he thinks of everything—including other characters’ romantic recollections—in relation to trains. But the show is clearly using these moments to trigger powerful memories in its older viewers. Shinkalion doesn’t even limit it to Christmas commercials, either. Given all this, it becomes clearer that the Evangelion episode of Shinkalion, where Hayato visits Tokyo-3 and Shinji pilots a Shinkalion version of EVA-01, is also meant to play into this nostalgia.

The way that Shinkalion taps into a past zeitgeist makes me further aware of the improbability of the series ever getting licensed in English. The series is already focused primarily on viewers in Japan by virtue of its purpose and subject material. The show wants you to buy bullet train toys from Takara Tomy and encourages you to ride the train more (not exactly unwelcome in the grand scheme of things), and without the merch and the accessibility to the shinkansen—or, for that matter, the familiarity of Japanese high-speed rail—it would remain a weird and foreign thing to most kids in the US and other English-primary countries. When you throw the 80s and 90s Japanese media references on there as well, it becomes an even more difficult sell. Yamashita Tatsuro might be gaining more of an international reputation than ever thanks to his role as the king of city pop, but it’s those commercials just aren’t going to hit nearly as hard as they did with Japanese viewers.

There will always be something lost in cultural translation, but there need to be a lot of moving parts for this to work out, including likely a licensing process involving Japan Railways. And while Shinkalion has managed to reach beyond Japan and to places like Hong Kong, Asia’s relationship with anime is very different from the rest of the world’s due to proximity. 

Still, I wouldn’t mind a Christmas miracle whereby Shinkalion gets licensed in some form—even a streaming-only release. There would likely be some music rights limitations that would alter the experience, as even the Japanese official Youtube versions of Shinkalion episodes had to replace “Christmas Eve” and “Cruel Angel’s Thesis,” but it would be a relatively small price to pay. As the line from the Japan Railways Christmas commercials puts it, “Getting to see you is the ultimate present.”

Old Spice’s Isaiah Mustafa vs. Terry Crews is the Batman vs. Superman of This Generation

Commercials about deodorant are not a common topic on Ogiue Maniax, a blog dedicated to anime and manga discussion. However, one thing that anime, Old Spice in 2015, and superhero comics have in common is a love of crossovers in varying capacities. With Old Spice, this comes in the form of ads where its two biggest spokesmen, Isaiah “Hello Ladies” Mustafah and Terry “POWERRRRRRRRRRRR” Crews pit their respective deodorants against each other. It’s been a long time coming (and basically instant money for Old Spice), but what stands out to me about these commercials is just how much they actually pay attention to keeping their respective superhuman abilities consistent as they’re utilized to both entice the viewer and outdo each other.

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When placing characters into a crossover, especially one that involves a direct conflict, what’s important is maintaining the strengths and identities of the characters being brought together. Superman is immensely strong, unbelievably fast, and has a variety of astounding abilities, while Batman is extremely intelligent, excels at planning, and puts in more effort than anyone else. Detective Conan is a master of deduction and observation, while Lupin III is renowned for his deception and improvisation. When these characters meet, there is ideally a clever interaction that enhances their mutual reputations, and that’s what happens when Isaiah takes on Terry.

Both Isaiah Mustafa and Terry Crews exhibit reality-bending powers in Old Spice commercials, but they’re uniquely different when compared to each other. Isaiah’s “ability” is that he can quickly and seamlessly transition one environment or object to another without a moment’s notice, owing to his status as the ultimate ladies’ man. Terry essentially invades space through the sheer power of his intensely hyper-masculine personality for men, cloning himself, appearing where he shouldn’t, and even blowing himself up. What you see in these series of commercials is how the two try to one-up and counter each other with their specific skill sets, a battle of equals who realize that the other is just as potent and manly as the other, only in different ways.

Basically, while it’s always been clear that a lot of thought is put into Old Spice’s recent commercials, what we see here is an actual consideration for Isaiah and Terry as unique, superheroic characters. Isaiah can’t do what Terry can and vice-versa, and never is there a conflation of what the two are capable of. It’s the superhero duel the world has been waiting for, and in a way I hope it comes to define and influence all future crossovers in mainstream media and advertisement.

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