In case you haven’t heard, the GONZO-produced, Samuel L. Jackson-backed made-for-tv animated movie, Afro Samurai: Resurrection, has been nominated for an Emmy in the category of “Outstanding Animated Program (for programming one hour or more.” Granted, there isn’t a lot of competition in the first place (the Foster’s Home For Imaginary Friends movie is the only other show nominated) so Afro Samurai may have simply gotten in by default, but that doesn’t make the MARKETING potential Afro Samurai and by extension GONZO may have now any less significant. After all, the legendary 100% viewership of Goldorak (Grendizer) in France had much to do with how boring the rest of TV was at that time. Even if it doesn’t win, it can still plaster EMMY-NOMINATED on the cover and GONZO will forever have something of official merit.
GONZO, as you might know, is in dire straits at the moment, having cut its staff by about 70% and being removed from the commander’s chair for the mahjong anime Saki. I don’t think GONZO is quite dead though, and I believe that if they utilize this sort of thing correctly they can gain sponsorship from companies they didn’t have previously, companies you might not even expect to sponsor anime.
If I had it my way, I’d have GONZO produce an animated soap opera for the daytime Emmys. Who the hell is going to compete with that?