Tag Archives: fanservice

The Colors of Modern Fanservice

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As part of the ritual of watching new shows at the start of a season, I decided to check out the show Kampfer. Immediately upon watching it, I got this strong feeling that I knew exactly the kind of show it was going to be (and I was right). Sure, the character designs are what you expect out of this sort of otaku-targeting fanservice show, but it was something much more fundamental than that. Then it hit me: It was the color scheme.

Lots of anime throughout the years have had bright or cheerful color schemes, but there’s something very distinct about the kinds of shows that are made in order to get otaku in a tizzy. When it comes to art, color and color theory were never my strong suit, so I cannot speak with any real authority or learned foundation, but there is a certain optimistic quality to the colors used in Kampfer and shows like Kampfer. Even if terrible things happen to the characters, it comes across as a fantasy that wants the viewer to become engrossed in, but at the same time makes it easy to remove oneself from that fantasy if one desires to do so.

kkitousen is affected by this to a lesser extent, due to the fact that it uses colors with greater saturation and contrast, but it still shares a similar fondness for bright colors combined in specific ways. These shows appear to be aiming for an ideal, trying to tap into a core color scheme that is attractive to otaku on some deeper level.

The reason, I suspect, is that they are getting very close to the colors commonly used in erotic PC games.

Here we have Kimi Ga Nozomu Eien aka Rumbling Hearts. The soft gradients seen here which are common to erogames are also pretty much impossible for any anime to achieve on a consistent basis. It looks as if the staff working on these “erogame color” shows try to achieve the same effect by choosing bright colors with a little less contrast than normal.

I also suspect that this color scheme also exudes a very negative connotation among people who dislike these sorts of shows inherently. It’s probably something which jumps out at them subconsciously and tells them that they may be in for a rough ride should they continue to watch.

Color is such a huge topic that obviously I can’t cover it all in one post. For that reason don’t be surprised if I return to the topic again at some point in the future.

Lady Boobsalot and the Gluteus Gladius

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With American comics and animation you’ve got Vampirella, Lady Death, Heavy Metal, and Witchblade.

With Japanese manga and anime you’ve got Ikkitousen, Queen’s Blade, Grenadier, …and Witchblade.

All of these titles and more center around buxom ladies kicking ass and taking names but always being just on the other side of emasculating so that we as guys can picture them in our fantasies, if that’s the sort of thing we’re into.

I can throw around all sorts of descriptive terms, like fanservice, cheesecake, girls in metal bikinis, girl power, but is there a specific name for this genre?

If not, I propose a few.

“Swordcake”

“Tit Fighter”

“Action Cleavage Boobs Fest”

Or perhaps, as one friend suggested, “Softcore.”

“She’s So Developed!”

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There’s something about a lot of anime and manga that I think lends them much of the praise and criticism they receive from people, fans or otherwise. I wouldn’t call it a unique or exclusive property of anime, but it’s something that I believe recurs more often when compared to other mediums. What I am talking about is the ability for a character to both be sexualized and objectified by its audience while still being able to move the audience with a well-developed personality.

Sheryl Nome. Arika Yumemiya. Kawashima Ami. Practically the entire female cast of Gundam 00. Every girl in Godannar. All these and more are designed on some level to explicitly titillate, but I would not call any of their characters excessively shallow or designed purely with fanservice in mind. Nor would I say that pure fanservice characters do not exist at all, but I feel like more often than not in anime and manga, blatant, in-your-face sexual attractiveness does not come at the expense of strong characterization or at the very least attempts at strong characterization. Much of the eroge and visual novel industry is built on this premise.

I do not see this happening as often in other mediums. Of course sex appeal still exists in them, but very rarely do they try to turn both dials up to max, rarely do they say, “Hey we want to basically tell the audience outright to fantasize indecently about this character while still showing the strength of their personality.” Hayden Panettiere (Claire Bennet) on Heroes is clearly meant to invoke a reaction from male viewers with her attractiveness, official assignment as “cheerleader,” her clothes, and pretty much everything about her, but there’s some attempt at keeping the character Claire’s “fanservice” somewhat implicit. The DC Comics character Power Girl, known for her super strength and her enormous chest, seems to go through constant subtle shifts in characterization as writers and artists seem unsure how to balance the development of her character with a design clearly meant to get guys’ mojos going. Fans of DC Comics run into a similar problem. In other cases, a character who is obviously sexually attractive while possessing good characterization will have their sexuality incorporated into their personality and character.

Meanwhile, many anime fans embrace this double threat. Others do not of course, and I think this causes some of the conflict as to whether or not a character is “good” or not. Does being explicitly sexual in design and presentation work with characterization, or against it? Or do they perhaps run parallel to each other? Wherever you fall, if you meet someone who thinks otherwise, there’s a chance that, because your approach to characters is so different, arguments will arise. This is probably where arguments about moe find most of their ammo, no matter which side fans are on.

As a final note, keep in mind I used female examples because that’s what gets me. Feel free to replace all examples with male equivalents if that’s your thing.

The Sexiness is Galaxy

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Macross Frontier seems to have a certain portion of the Macross fandom in a dangerous state of conflict, as they see both good and evil in this 25th Anniversary celebration of Studio Nue’s most famous work. Fanservice, of the T&A variety, fanservice, designed to get men (and possibly women) in a tizzy, it’s the subject of much discussion on forums and chatrooms. Some people feel it would be a better show without things like Sheryl’s exposed bosom or Klan’s alternating forms.

I think it’s a mistake to though say that the fanservice in Macross Frontier necessarily detracts from the show, as much of the fanservice is done with a sense of style and taste, and it’s not easy to mix with taste with tastelessness. I think the absolute best example so far, in so much that it got me particularly hot under the collar, is the hospital scene with Ranka and Sheryl competing with each other by singing to Alto. No actual T or A was present, but just the implied message of the two pop idols vying with each other for the affections of one man makes that scene perhaps the most sexually charged scene to date. Now that’s what I call fanservice.

And then there are all the people who wish they would get away from relationship drama and go back to more fighting. Don’t listen to them.