On the internet in the early 2000s, the short, 5-second-at-most animated gif reigned. Before high-speed internet became ubiquitous, the gif was a low-commitment way to share snippets of your favorite show. While gifs are still used frequently, things have changed with the advent of YouTube, Twitter, the webm format, and more. Where once gifs were ideally super short, super-optimized for size, and often made to loop smoothly, now clips can go for minutes on end to showcase exactly what’s necessary to impress and astound. But as fandom and even online cultures in general have grown into an environment of instant gratification and moving snapshots, I find that it can influence how people view a given work or performance.
Highlight reels are nothing new, and I think they fulfill a useful role. Speaking from personal experience, they help me understand things that I can’t quite make time to fully delve into. For example, I’ve never been a big basketball fan, but seeing highlights of Michael Jordan’s famous “flu game” (where he managed to lead the Chicago Bulls to victory despite being incredibly ill) helps to drive home to a novice like me the sheer significance of Jordan’s feat. However, not everything boils down easily to small, digestible clips, and there’s increasingly a risk that people will judge the clipped version as if it speaks for the whole product.
Here are three examples that I think encapsulate this dilemma:
On the wrestling subreddit /r/squaredcircle, one fairly common topic is the WWE wrestler Finn Bálor. In multiple instances, Bálor is criticized for being a boring wrestler whose offense lacks weight and pizzazz. However, I’ve seen another sentiment in response: Finn Bálor is impressive when viewed over the course of an entire match. His moves might not leave a deep impression individually, but he weaves them together into a story. Every dropkick, every stomp from the top rope means something, and viewing the moves in isolation fails to tell the whole story.
Starcraft is a series of competitive video games known for pushing players to the limits. Occupying the real-time strategy genre, it will have the occasional flashes of brilliance that can be captured in highlight clips, but more often what makes people fans are the stories told over 20-60 minutes of adversaries trying to outwit and out-muscle each other. It’s often the case that written essays more accurately capture the strength and tactical brilliance of a player than a minute-long Twitch clip. As a result, games that are conducive to highlight reels, like fighting games or MOBAs, tend to go viral much more often.
On a personal note, when creating the “Precure Party” panel for AnimeNEXT 2015 with Alain from Reverse Thieves, I tried to find the best clip to convey the quality of my favorite, Heartcatch Precure! In my opinion, the show’s greatest strength is how it delivers very profound and considerate messages using the depths and quirks of its characters. What I ultimately decided on was to combine two clips: one showing Kurumi Erika (Cure Marine) being jealous of her older sister, and then another showing her older sister Momoka being jealous of Erika in contrast. The point was to show how it threads together those two episodes two make a stronger point about how Erika’s sense of inferiority isn’t the entire story, but the short highlight reel didn’t hit as effectively as I’d hoped. It just wasn’t as effective as showing transformation sequences, dramatic character development scenes, or easy-to-understand gag scenes. If I were to do it over, I would pick something with a lot more impact, but I’d still be a bit sad that I couldn’t properly convey in that instance the X-factor of Heartcatch.
I care little for complaints about shrinking attention spans; I’ve been hearing them since I was a kid. While there is a lot of desire out there for immediate satisfaction (see commenters online who write gigantic replies based purely on the title of a video or article), I can only put so much blame on the viewers and readers when it’s the people making the ads and videos to exploit their customers’ tendencies. What’s more important to me is that I hope people who see short clips or highlight reels for more complex subjects understand it’s just a taste of whatever they’re looking at, and that it’s not always the best or most ideal representation.