Tag Archives: growing fandom

The Expanding/Contracting Anime Fanbase

Posted on by

Floating out there in the general discourse are what seem to be two contradictory ideas of anime fans.

1) Anime is appealing increasingly to a smaller and more niche crowd of otaku, often through devices such as loads of fanservice or active use of moe. As such, the fanbase is becoming more and more a select group of adult men who grow older and smaller in number over time.

2) Anime fans are getting younger and younger, that anime is attracting a primarily female audience. Moreover, a lot of these young fans are not able to retain their fandom as they grow older. They hit a certain age and anime stops being their obsession.

So somehow you have a fandom that is both shrinking and growing larger, while the median age rises but also lowers or remains the same, and this is all being done with the same collective pool of works we call “anime.” On the surface, something doesn’t quite add up. The more I think about it though, the more I find this isn’t necessarily an irreconcilable contradiction. I mostly have impressions and hunches from observing anime and its fans, but I can think of some possibilities as to how these two concepts can co-exist.

It might be that some fans are longing for another period of anime, a self-defined golden age where anime was at its best.  If it’s not simply a matter of nostalgia or specific tastes though, then it could be that these fans are not finding what they want in either side, the young and general, or the old and niche where they might have once been able to easily. So the anime fanbase may not necessarily be shrinking overall, but the demographic ratios may be shifting in a way that’s troubling to some. This one does not necessarily have any flaws, but it seems more to be a mix-up of personal desire for general trends.

Another possibility is that the effects of anime’s move towards extremes in its fanbase cannot be felt immediately and that it will take some number of years to really see the fallout. Perhaps it would be the age at which the current otaku base starts to literally die off, much like some of the criticism surrounding the current state of American superhero comics. This one doesn’t quite feel right through, and I can’t put my finger on why.

Similarly, while the younger fanbase is increasing, they are finding their access to anime through inexpensive means, be it through outright piracy or simply watching things streaming. “The surest” way at the moment to make reliable profit is to hit the collection/merchandise-obsessed otaku, hence all of the light novel adaptations. The amount of money being generated by anime is not what it used to be and may never be at that level ever again, even if there are new fans.

Overall, I’m not really sure. These are incomplete thoughts and I don’t think I’m going to be reaching a solid conclusion any time soon. I’d like to hear other people’s thoughts.

 

Growing Your Anime Fandom

Posted on by

I go to anime conventions for many reasons, but when it comes to attending events within the con itself, my main focus is on panels. Industry panels, fan panels, history panels, I’m there to learn and I enjoy doing so. However, I know that in the grand scheme of the con “scene,” I am in the minority. At cons across the nation, the best ways to attract an audience are through masquerades, AMV contests, J-Rock concerts, and to a lesser extent con raves.

It would be very easy to lament that not more people are attending panels that could potentially expand their knowledge and scope as anime fans (or geeks in general). “Look at this sad state of affairs! Don’t these supposed anime fans care at all about anime?” But the answer is that they do care about anime and the fandom that surrounds it; they just choose to take it in different directions.

How do you develop your fandom? When someone reads up on anime history or when they go to informative panels at a con, they are trying to grow the “knowledge” aspect of their fandom. Here, a fan tries to become a greater fan by learning more about the subject they love, and that is certainly a valid way to do it and one I subscribe to myself.  But when someone joins a specific forum of like-minded individuals, attends group panels to celebrate their favorite series, or even calls for FREE HUGS, they aren’t simply being “shallow anime fans” who don’t care about being fans of anime, but are instead choosing, consciously or otherwise, to grow the “social” aspect of their fandom. They are already fans, and they want to find kindred spirits who will understand why they are the way they are without explanation. It’s the desire to belong.

Growing your anime fandom isn’t simply limited to “knowledge” through study and “socialization” through outreach, however. Although there’s reading about anime, there’s also watching as much anime as you possibly can, to broaden your “direct experience” within the medium itself. There’s “self-expression,” the desire to show your fandom to the world, whether through fanart or fanfiction, cosplaying or creating AMVs, or, heck, writing an anime blog. Even seeing these things is in itself a way to affirm one’s own fandom. And it’s not even like these areas are rigidly separate from each other. Socializing with fans can bring you knowledge through an exchange of ideas. Gaining more knowledge can put you in better positions to talk to other fans, to learn to understand others.

When you get down to it, there’s a most fundamental part of being a fan, something that I think everyone can relate to even if they don’t agree on how to get there. I’m talking about that feeling of truly enjoying something and loving every moment of it. At that point, whether we want to have more of it or share it with others or any number of paths, we know at that point that we are truly fans.