Tag Archives: gundam

Age in Gundam AGE

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Two Gundam AGE posts in a row! Why not?

I’ve been thinking for a while now about how Gundam AGE shows that it’s an anime made with younger viewers in mind. There are the more youthful-looking characters, and the choice of colors used in the show, and the toy line which tries to diversify well beyond just “model kits,” but I realized that it also handles the younger characters in a particular manner that appeals to kids a lot more than adults.

Essentially, in the world of Gundam AGE, adult treat the opinions and ideas of children as seriously as they do the words of adults. Whenever Flit or Emily or anyone else has something to say, they’re willing to listen and not patronize them, as if the kids may know something that they don’t or may have simply forgotten in the process of becoming adults. It’s a feeling that I think most people can remember from when they were kids, that maybe the adults in our lives overlooked something that we knew to be absolutely right. Kids don’t want the adults around them telling them that they’ll “understand when they’re older” or that they need to wait a few years before they can say anything of value.

Heck, teenagers don’t want them from adults, and people in their 20s don’t want that from the people older than them either. It’s probably more relatable than I first realized.

So what’s really interesting about this, then, is the fact that Gundam AGE has that generational theme, that we’ll eventually be seeing the first arc’s children turn into adults, and then see how they handle their offspring and the new ideas they offer. I can’t say for sure, but it’s almost like the show was built for this.

Why I Think Gundam AGE Episode 1 is an Excellent First Episode

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After one episode, Gundam AGE has convinced me to watch it. I don’t mean that it’s done enough that I’m willing to give it another few episodes, or even that I’m going to watch because I’m aware that Sunrise mecha series tend to take about 13 episodes for the story to “really” begin. What I am saying, rather, is that just this first episode makes me want to see the show through from beginning to end. While not perfect, in my opinion Gundam AGE has an incredibly solid first episode to the extent that even if the show turns out to be awful, I can still point to the very beginning and say, “That… was an excellent introduction.”

There are multiple reasons for why I think so highly of that first episode, but probably the biggest among them is the main character himself. As a small child, Flit is shown as having suffered a tragedy at the hands of the UE, the “Unknown Enemy.” As a 14 year old, he is clearly driven by the trauma of his past, wishing to do something to not only continue his parents’ legacy (they were Mobile Suit creators) but to never let the same thing happen again. He is motivated to act to such a degree that he creates the Gundam itself. Whereas most Gundam protagonists in the past have come across their units through a quick series of twists, Flit has been actively working towards its completion for what I can only assume has been years. He is shown to be a brilliant scientific prodigy who had to grow up a little too fast, and yet is still a kid at heart. The way he tries to convince his classmates of the impending threat of the UE shows pretty much everything about him, a mix of intelligence, dedication (possibly obsession), and the feelings and thoughts of a 14 year old boy.

Flit is a character that I can get behind. He feels like he has room to grow, and at the same time already is something of an inspirational character.

And all through this, though he has experienced tragedy, he does not feel as if he is defined as a tragic character. In fact, perhaps thanks to the show’s aesthetics, from its bright color palette to its more rounded character designs, the entire show feels fun and vibrant in a way that doesn’t negate the weight of its more serious aspects. In a way, it reminds me of the first episode of Heartcatch Precure!, which also won me over immediately. Even the shot of the space colony felt more impressive to me than it has in years;I could sense the wonder that is living in a space colony, even after being a Gundam for over a decade now. A lot happens in this first episode, both in terms of growing the story and setting up a path for Flit that feels like one he has determined for himself.

I could totally start comparing this anime to older versions of Gundam. Flit, with his seeming “paranoia” and technical skill, is like an Amuro who has discovered his motivation in life at a much younger age. Emily looks like Sayla Mass and acts like Frau Bow. The kids in Flit’s class remind me of the kids from 0080: War in the Pocket. The first activation scene takes on a significantly different meaning because of how Flit created the Gundam and so knows all of its ins and outs, and it makes me recall the scene in Char’s Counterattack where Hathaway takes about the legend of Amuro and how “he knew how to pilot it as soon as he got in.” But Gundam AGE feels so fresh and energetic that I find comparing it to other Gundam series should only be seen as a fun exercise and not as a wellspring from which to initiate constant criticism. Endlessly drawing parallels to previous iterations will only make it more difficult to see what Gundam AGE does well from the very start.

Before the series began, the promotional material stressed the generational aspect of Gundam AGE and I was actually surprised to see it hardly ever discussed among the buzz. I found it to be the most intriguing and attractive part of the concept, and while it obviously has yet to fully take effect, the generational theme has already been establishes just from this episode. The concept of the “Gundam” is passed down from Flit’s parents to himself, and I can only assume he will do the same in the future. The Gundam is spoken of in almost mythological tones, a robot from long ago that saved the world and changed everything. Seeing that scene, I could only think that, in a way, the status of the Gundam in the world of AGE mirrors the legendary status of the Gundam franchise itself. I would not be surprised if the kids watching AGE see Gundam as this piece of history that they’re told is one of the most significant pieces of anime history, but feels strangely distant, like it comes from another time. By having the Gundam take this role, Gundam AGE episode 1 really does make it seem like a Gundam for a newer generation.

Also, the robots look cool.

Gundam’s Jetstream Attack

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Gundam has undergone many changes over the years, either creating sequels or alternate timelines where new stories can be told, and every incarnation inevitably leads to some complaints that the franchise is heading in the wrong direction and that it can’t capture the magic of an older, more beloved series (often times this is considered to be Zeta Gundam). At the same time, people also complain that the series which try to play off of the old classics are too bogged down in their continuity. It seems almost impossible to fulfill all of the criteria set for a new Gundam (especially when you take into account the blame that is often placed on the fans themselves for not liking a certain series), and I think Sunrise and Bandai have realized this too. This time around, they’ve decided not to put all of their Mobile Eggs in one basket, and given everyone what they want, separately.

Gundam Unicorn, currently running, is an OVA series which acts as a direct sequel to the film Char’s Counterattack, seeks to capture those old UC fans who were never quite comfortable with the feel of later series such as Gundam W and Gundam 00, or even the later Universal Century timeline series such as Gundam F-91 and V Gundam. The character designs harken back to an 80s aesthetic and the plot itself is such that it appeals most to people who are already invested in its universe.

Gundam AGE is an all-new TV series in an entirely original universe with very modern character designs (sometimes regarded as “kiddy”), a generational motif that could potentially give it a wide appeal, and a merchandising system that is updated for the age of Pokemon and Yu-Gi-Oh!  Unlike Unicorn, it requires no prior knowledge of Gundam, and seems designed to capture fans unfamiliar with the franchise.

Gundam: The Origin is an anime adaptation of a manga based on the original anime. First Gundam is unique relative to even its direct sequels ina number of ways, and it could both introduce the original beloved story to new fans as well as appeal to those people who enjoyed Gundam decades ago but never became “Gundam Fans” per se.

Given this multi-pronged assault, I have to wonder why some fans still complain in the direction Gundam is going. Never mind that Gundam AGE isn’t even out yet, I can understand why someone would look at AGE and think, “This is so not for me,” but you’re literally getting something for non-fans, something for old hardcore fans, and something somewhat in the middle. The only logic I could see behind being against this approach is that the three anime muddle the image of Gundam, compromising its overall artistic merit. I disagree with that as well.

Tubedubber: Reliving High School By Sitting in Front of a Computer

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In high school I used to hang out in the computer lab after class, where my friends and fellow anime fans would use the school’s T1 connection to download videos of anime openings. After a while we started mixing and matching opening animations. with opening themes in a relatively crude fashion by having two video windows open and playing the video from one with the audio from the other. It was really fun and while I understand that the human mind will just associate any two things together like that, I still enjoy doing it.

For a while I was using Youtube Doubler to approximate the effect, but now I find out there’s something called “Tubedubber” which does exactly what I was hoping for, allowing you to stream the video from one Youtube clip with the sound from another, and it even has enough settings so that you can time it properly.

I particularly enjoyed combining Gundam X with Gaogaigar back in high school. The only flaw is that the audio ends before the video, so your only choice is to pause the video as the song ends. Currently, I’ve gone with something decidedly more patriotic.

Try it out! It’s also a fairly low-level way to make some super basic AMVs.

The Divide of Time, Space, and Imagination: A Look At the Concept of Nostalgic Merchandise

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A few days ago, when I wrote about the direction giant robot designs have taken over the years, I received a comment pointing out to me the “Master Grade RX-78-2 Gundam 2.0,” which was a new model kit version of the iconic original Gundam, only designed to more closely resemble the mobile suit as it appeared in anime. When compared to previous RX-78-2 model kits, this means less details, different proportions, and a more “cartoonish” look overall.

Interested in how hobbyists took to this version of the classic Gundam, I looked at reviews of the kit. Any time its aesthetics were criticized, it was largely because the model was not as detailed as they liked. Being “anime accurate” was not a positive trait, and they would point out other kits, notably the “One Year War” version with a higher level of grittiness and detail, as a preferred alternative. In response to all this, I made my own comment, which was to point out that these fans appeared to be saying, “I don’t want the RX-78-2 to resemble the robot in the show, I want it to resemble the robot in my imagination!”

Then today, I saw the Toy Fair 2010 GI Joe toys. These action figures were designed based on the 80s version of GI Joe, the 3 inch figures instead of the giant doll-like ones. The only thing is, they are much more detailed and gritty than the 80s toys they were based on! It was also made clear that these toys are there partially for GI Joe collectors, adult men who look back fondly on their childhood toys, and I think it is all the more apparent that, like the One Year War RX-78-2, these GI Joes are trying to fill the gap between the actual toy and the collectors’ memories of what the toys were like as children, memories fueled by the power of childhood imagination. And there, in the attempts to make up for the loss of childhood creativity and thinking with skilled craftsmanship, lies the foundation of the nostalgic toy.

That is not to say of course that adults are incapable of having strong imaginations. Fiction as a whole would be incredibly boring if that were the case. Nor am I lumping everyone in as wanting more “realism” in their toys, as the original commenter I referred to above was all in favor of more toys like the MG RX-78-2 2.0. Instead, the issue is simply that the mind of an adult is simply different from the mind of a child. I am reminded of this fact whenever I look at drawings from my childhood and compare them to what I have done as an adult or even as a teenager.

When I previously touched on the subject of childhood imagination as it applies to animation, I talked about how children tend to ignore significant errors in animation and make up for these deficiencies through their imagination. But now when looking at a similar topic, that of toys and model kits, I realize that it’s not just a matter of childhood imagination “filling in the gaps,” but that childhood imagination, unlike adult imagination, cares little about “structure.”

If you look at the Soul of Chogokin series of toys, you will find everything I’ve been talking about, with its more solid and realistic redesigns of classic mecha targeted towards adult buyers, but if you want to really see what I mean by adults caring about structure, take a look not at the Soul of Chogokin line, but the original-style Chogokin toys, or rather, reviews of them by collectors. You will find that the way the reviewers talk about the features of the toy, about what is good and what is bad, is almost inevitably a very “adult-minded” way of looking at the toy, giving words to topics such as “points of articulation” and what-not. Even when referring to the nostalgia factor this happens, whether the topic is Chogokin, Jumbo Machinders, or Generation 1 Transformers.

It’s common knowledge among collectors, but the first generation of Mobile Suit Gundam toys, resembling the “neat gadgets”-style Chogokin toys that preceded it, were a marketing failure, as the toys did not really match up with what was on the screen. It really wasn’t until the concept of the giant robot “model kit” revolutionized giant robot figures that Gundam merchandise became the monster that it still is today, and people claim that this has to do with the fact that the audience for Gundam was skewing older than giant robot shows had in the past. I may be jumping the gun here, but what it looks like to me is that the older audience of younger and older teens were looking for more structure and accuracy in their toys, and that is what they got. As soon as Gundam hit that older demographic, I believe the Chogokin-style toys were dealt a serious blow, even putting aside the shoddy designs and inaccuracies of the original toyline. I think that the attitudes towards the 2.0 MG RX-78-2 are actually an extension of this over time and international waters.

Actually, more than even Chogokin reviews, if you really, really want to see the difference between child and adult mindsets and creativity, take a look at the webcomic Axe Cop. Promoted as being written by a 5 year old and drawn by his 29 year old brother, the artist admits to the story not being truly written by his significantly younger sibling, but that he asks the young child questions about the setting and events that occur, and then builds a story around it. The adult adds structure to the boundless imagination of the child, structure that is necessary to keep it all together, even if it doesn’t make sense entirely.

The child’s imagination says, “This is what happens.”

The adult’s imagination asks, “Why?”

But when it comes to reality, the child and adult’s responses reverse.

Wide So Serious?

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The above screenshot is taken from the final episode of Mobile Fighter G Gundam during the climactic battle against the Devil Gundam. The shot is done in a sort of cinematic, widescreen format, though G Gundam itself is a standard pre-digital 4:3 aspect ratio. While the way the image is framed would still make it too wide to fit perfectly within the now-standard 16:9 video format, it got me thinking about just how much the art of television is possibly changing now that widescreen is the standard.

“It’s just a little extra space!” you might say, or perhaps, “It’s just a little less space!” But framing the shot is one of the most fundamentally important aspects of any video or cinema, and now you literally have a point at which the game is changing, where there is a definite dividing point between “then” and “now.” Even now you can see it in the way anime is being made. Shows that have gone on for multiple seasons during this transitional period have older episodes as standard definition but newer ones as widescreen.

What subtle psychological effects on the human mind might this all have in the years to come?

In the future, if you tell a child to draw a TV, will they draw the screens roughly 16:9?

Will some shows purposely use a 4:3 aspect ratio to give the image a “retro” appearance? Will it be a tool used like the G Gundam screenshot at the beginning of this post?

I think we are going to see a subtle shift in the art of television, and by extension animation. The effects won’t be entirely immediate, but in time we will realize its profound impact on the way we look at the screen.

The Uncompromising Mecha Melancholy

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Whether I was consciously aware of what  anime “was” or not, for about as long as I’ve liked Japanese cartoons I’ve been a fan of giant robots. On a more intellectual level they can be used to represent so many things and tell so many stories, but on a simpler level they’re just big and awesome and I am never against that. But when I look at giant robot fans as a whole, my perception of the fandom is this uncompromising group which laments the fact that the shows today are not the shows of yesterday. Of course not all robot fans are like this, and it could very well just be a loud minority, but there is this persistent message that for them, mecha will never satisfy them again unless it does a complete 180 and goes back to the 80s or the 90s or whenever they think mecha shows achieved their pinnacle.

Out of those loud, complaint-prone fans, I feel that the prime example is hardcore fans of the Universal Century timeline from the Gundam series, i.e. the timeline that comprises the original Amuro Ray vs Char Aznable series from 1979 and all of its true sequels. If you’ve ever attended a “History of Gundam” panel at an anime convention or gone on mecha forums or even /m/ on 4chan you’re bound to see these guys, who will express their strong opinion that Gundam Wing or Gundam SEED as inferior to their beloved UC shows. And it’s perfectly okay to like UC more than alternate timelines, but the point at which it gets unreasonable, and the point where I start to get annoyed by the hardcore UC contingency is when they start to villainize the non-UC series and assign traits to them that they don’t really have, or that are so unfair that not even their preferred series could hold up under that kind of scrutiny. One of my favorites is the idea that Gundam was ruined when it began to pander to fangirls, but Gundam has always held a certain appeal for females, just not in the way mecha fans might prefer.

While I don’t think it’s wrong to have standards or even extremely high standards, I feel like it gets to a point where these really hardcore giant robot fans will never be satisfied, first because the industry will never be at the point it was when it produced these shows that mecha fans loved, and second because even it it did, a lot of fans don’t actually know what they like or why, and will try to find these scapegoats. Or if a mecha show manages to do well, it won’t be for the reasons they’d like.

Does anyone else feel this way about giant robot fans? Is this merely an image I’ve built up because I focus on mecha a lot and see these fans a lot more? Please tell me if you disagree, or at least what your view of the giant robot fandom is like.

Robotech: More Like Anime Than You Think

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Robotech over the years has gotten about equal amounts support and derision from anime fans. It introduced viewers to permanent character deaths and a dramatic serial space opera, but also obscured parts of the message of the original Macross and had a few edits here and there, though not nearly as much as what had come before it.

One of the bigger criticisms of the whole franchise is that in order for it to remain cohesive it requires a “god of the gaps,” or something to explain why these disparate parts of the story and universe actually fit together. I’ve made fun of Robotech for that reason before as well. But then I thought about this idea of just filling in blank after blank with whatever you could find, and it reminded me a whole lot of another giant robot franchise: Gundam.

Question: Have you ever heard of Johnny Ridden?

If your answer is “no,” that is perfectly normal. But if your answer is “yes,” then you are a fairly hardcore Gundam fan, or you’ve just seen the name appear on Gundam models and scratched your head wondering just who this person is.

To make a long story short, Johnny Ridden is a character who, like Char Aznable, was a Zeon ace in the original Mobile Suit Gundam. He got his own custom colors, his own nickname (Crimson Lightning), and he fought at many crucial points in the war. The only thing is, he never appears on-screen in any of the episodes or movies. You are just supposed to assume he’s around. Also, he loves Kycilia Zabi. I don’t think even her own father can say that!

Basically Johnny Ridden was designed after the series was over to help promote the line of Mobile Suit Variations, or robot designs which take existing models and recolor them in order to sell them off as “new.” If you’re into video games, it’s pretty much the same thing as a “palette swap.”  It’s just like how a Wizard is stronger than a Magician in Dragon Warrior because it’s yellow. And the big thing is, Mobile Suit Variations worked. They sold, they made Bandai money. And now? Johnny Ridden makes appearances in games and has comics in which he actually appears, and it all has to do with how much people want to explore the gaps in the world of Gundam and how easy it was for Bandai to make this all possible.

When you look at what Robotech did, it almost pales in comparison.

This Gundam Mahjong Game Has a Really Long Title But It’s Still Really Fun

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Despite being a huge fan of video games in general, I haven’t bought very many video games as of late, so I think it’s all too fitting that the latest game I’m playing is something that pretty much doesn’t NEED to be a video game but sure enjoys being one. The game I’m referring to is (deep breath) Kidou Gekidan Haro Ichiza Gundam Mahjong + Zeta: Sara ni Dekiruyou ni Nattana! Or in short, Gundam + Zeta Mahjong for the DS. Being Gundam doesn’t really imply any gameplay functions and mahjong certainly doesn’t require any sort of electronics to play, but it’s got all sorts of fun touches that may have you playing it over regular mahjong (or free online mahjong).

Gundam Mahjong is essentially mahjong + super meter. Before the match itself you pick a character, each of whom have their own special abilities, as well as a  “figure” that gives it own unique bonuses.  Char for example has the ability to see an opponent’s winning tiles if they declare “reach,” as well as the ability to deplete every other super meter. Otherwise it’s just normal mahjong. And if you have trouble remembering the rules, there’s a handy built-in guide (though you’d have to know Japanese to use it).

The playable characters are Amuro, Kai, Bright, Sleggar, Char, Lalah, Ramba Ral, Garma, Dozzle, Kycilia, Gihren, Kamille, Emma, Quattro (yes, he’s considered separate from Char), Jerid, Yazan, Scirocco, and Haman. Other characters make cameos, with Frau Bow and Four Murasame being the most prominent. It’s interesting to note which characters in Gundam are considered “characters of action” in the greater consciousness of its fandom.

The selection of Mobile Suit and Mobile Armor figures (it’s implied in the story mode that everyone is a figure-collecting otaku) is much more broad, tapping not only into the two main series but all of the Mobile Suit Variations and side stories from both the One Year War and the Grypps War. You can even use Johnny Ridden’s Mobile Suits. There are certain Mobile Suits that can only be used by specific characters, like Amuro with the original Gundam, Jerid with the Baund Doc, Haman with the Qubeley, and so on. Part of the fun is in deciding which figures to use with which characters that best utilizes their super moves. Char’s Zaku II for example allows Char to gain meter at 3.5x normal speed, which goes well with his meter-killing super. If you’re a real romantic, I suggest pairing Kycilia Zabi with one of Johnny Ridden’s mobile suits.

There’s a free play mode, a story mode, and you can customize the rule set or use a pre-existing one. The game is packed with clever nods big and small to the Gundam franchise, particularly in the way characters talk to each other during the game. When Garma wins, he will comfort his opponents by telling them that it’s not that they were weak, but that he’s simply too strong. Then he’ll recite his winning hand. The best moments are probably when you declare reach, as the music changes accordingly. Nothing says Char’s about to win more than this song.

Even without the Gundam elements though it’s still a solid mahjong engine, and you can even battle people over wireless and wi-fi. About my only complaint is that sometimes the computer opponents are a bunch of cheaters, but that comes hand in hand with any sort of game like this. So, overall impressions are about as obvious as you can get. If you like Gundam and you like mahjong, then check it out, but don’t trip over yourself in trying to obtain it.

2000-2009 Part 1: Looking Back

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Ogiue Chika, Goddess of the 2000s

Introduction

We are on the cusp of a new decade, and with such a benchmark on the way it’s only natural for people to reflect on the past, to review what has happened to them and everything they care for. Anime and manga fans are no exception. After all, it’s normal for us to assign certain traits to specific periods of anime and manga, whether it’s nostalgically remembering the “time when anime was GOOD” (which depending on your mileage can be pretty much any period) or analyzing the trends and developments in anime from decades prior, and to really be compelled to fight for the medium we love. Anime and manga thrive on emotion and reflection, and we love it for that reason. With all that in mind, I asked myself a question.

“How will this decade be remembered in the eyes of future anime fans and scholars?”

After much thought, I decided on nine ideas in total which I feel are significantly representative of the 2000s.

The Dawn of Digital Animation and the Proliferation of CG

For about as long as there has been an animation “industry” to speak of, cartoons were done on cels, painted and layered by hand, resulting in a cost-intensive and laborious process. When graphic technology progressed far enough that it became possible to animate shows “digitally,” it’s no surprise that the Japanese Animation industry, known for its significantly lower production costs compared to western counterparts, would by the early 2000s embrace this change. As of today, about the only cel animation holdovers that still exist are Sazae-san and Ponyo. Going hand in hand with the switch to digital is the increasing usage of cg and 3D graphics in anime, again generally as a cost-saving measure. Though 3D graphics in anime have been around since the late 80s (see Char’s Counterattack for example), it was the 2000s where it became a common sight.


Athrun Zala from Gundam SEED (left) and Gundam SEED Destiny (right)

The unique properties of the digital format influenced every aspect of animation production and aesthetics. Looking at character design for one example, characters are made to be colored digitally now and their features are drawn in ways which facilitate digital animation. As such, the impact the switch to digital has had on anime cannot be underestimated.

Digital Anime is a little over 10 years old now, which is a lot of time and yet not very much at all, and this decade has seen it go through some serious growing pains. In particular, it’s gone under scrutiny as critics from every level of anime, from the highest industry intellectuals to the fans, have pointed out how much it isn’t cel animation. Personally speaking, the classic example of awkward digital animation for me is Gundam SEED, where characters in zero-gravity environments looked like cut-outs awkwardly motion-tweened against a background, something which improved with SEED Destiny. Over time, animators have become more adept at using these “digital shortcuts” more effectively, and now just as you have people championing the days of cels, you also have people who think that digital animation is inherently superior.

The real answer of course is that each has its own strengths and weaknesses, and that it’s best to understand that, but that’s another talk for another day.

Character Over Story

Though there are still plenty of series which try to tell stories and have greater themes, the overall trend over the past few decades has been an increasing focus on the characters in those stories and to view them on a very personal level. While Evangelion is often marked as one of the major points where character emphasis began to supercede story emphasis, it is after 2000 where story truly begins to fall by the wayside. Taken to the extreme, these shows focus everything on intimate character portrayals with little to no narrative progress, eschewing narrative entirely, effectively creating a time capsule where characters are defined more by their static qualities than their active ones. Putting aside slice of life shows such as Hidamari Sketch and Azumanga Daioh, even series such as Haibane Renmei and Eureka Seven which place great emphasis on the grand scope of the world tend more towards the personal. The Melancholy of Suzumiya Haruhi in particular is a show whose story and events are more backdrops to display the characters and their workings.


Suzumiya Haruhi and the SOS-Dan

Essentially, this decade of anime and manga has been very much about “getting to know the characters” and treating them as “real.” Sometimes you’re a voyeur, peering into their most private moments. Sometimes you’re a close friend who gets to see them as they really are. In every case, it’s as if the goal is to have an anime viewer see a character and say, “I know what you’re really like.”

Moe

I could discuss moe all day long, but that’s not as important here as the fact that it became such a publicized word in anime fandom around the world. Whatever moe “is” or “is not,” in this decade it was clear that fans wanted it and that companies were eager to sell it.

While the word had been used prior to 2000 (such as in the 1999 visual novel Comic Party), it was after 2000 that the concept exploded and transformed into the beast that everyone knows and loves (or loves to hate). Moe became a buzzword, a rallying cry, and a point of contention as people inside and outside of the industry, as well as fans new and old, debated the effects that the popularization and push of “moe” had on the industry, the art form, and the people. The best example of how far the idea has reached would probably be the fact that Pokemon of all things featured a cute, spunky female character named “Moe” who had a crush on Satoshi/Ash.


Moe‘s name is also a pun on her usage of Fire-type Pokemon

At this point, it seems that moe has reached the height of its popularity and will become a genre that can be utilized in part or in whole. I suspect it will still be revisited in the future, but never again will we have this “moe mania,” perceived or otherwise.

“Softened” Character Designs

Chalk it up to “kawaii” or “moe” or “digital animation” or “influence from visual novels” or anything else, but character designs became softer in the period of 2000-2009. What does “softer” mean? It means rounder facial features, it means smoother curves on characters, it means subtle changes to color palettes that give off a sense of warmth, even in shows where you might not consider that appropriate. That’s not to say of course that “soft” character designs never existed in prior decades, but it was never to the same degree, and it did not seep into nearly every level and genre of anime in existence as it has here. It’s not just the Dengeki Daioh shows which went through this transformation.

It would be very easy to show you a picture of some gruff, manly shounen anime from the 80s and then put it next to something more modern and have people go, “Wow! That’s so different!” but there would be too many variables there, such as the inherent styles of the artists. Instead, I’m going to use a more subtle example.

Suzuki Mikura, Mezzo Forte (left), Mezzo Danger Service Agency (right)

Mezzo Forte is from 1998. Mezzo Danger Service Agency is from 2003. Both character designs are by the same person, Umetsu Yasuomi (who also directed both shows), and both of them are supposed to be the same character as well. Now Umetsu was always known as a skilled animator and character designer whose style leaned a little more towards the realistic side of things. And yet, look at what a difference five years make! If someone like Umetsu felt the winds of change to this extent, I think you can see what happened to character designs in anime as a whole.

Otaku in Fiction

Like many things on this list, the idea of otaku appearing in anime and manga isn’t new or unique to this decade, but the 2000s were when the concept exploded. While you had a handful of works in the previous decade, most notably Gainax’s Otaku no Video, the period from 2000-2009 saw such a growth of stories centered around otaku that it’s difficult to keep track of it all. Genshiken, Welcome to the NHK!, Lucky Star, Fujoshi Kanojo, Otaku no Musume-san, Rabuyan, Mousou Shoujo Otakukei, Tonari no 801-chan, Akibakei Kanojo, and of course Densha Otoko are among the many works which have thrown anime and manga fans into the fictional spotlight. Densha Otoko requires special mention, as its supposedly true story was partly responsible for Akihabara receiving much more mainstream media attention than in the past.

Not only are there stories about otaku now, but the “otaku” and the “fujoshi” have themselves become archetypes used in anime and manga. Go back to previous decades and only rarely will you find an otaku character who’s called an “otaku character.” Rarer still will you find them as main characters. The establishment of the otaku and fujoshi as character types in the world of anime, manga, and beyond is arguably a bigger impact than simply having works centered around otaku. Sanzenin Nagi would most assuredly have found a difficult time existing prior to this decade.


Sanzenin Nagi from Hayate the Combat Butler, Otaku Heroine

The arrival of the “otaku hero” is itself indicative of the increasing desire to appeal towards otaku. Just like how many shounen heroes are designed to appeal to kids by being more like them, otaku heroes are created to market towards anime and manga fans, to make it easier for them to relate to the characters and world of the story. At least, that’s the intention. Actual results have varied.

Greater Reverence for the Past in Remakes

Every decade has its remakes of famous and beloved works from the past, but there was something different about the way the 2000s went about it. In order to show just exactly what that difference is, we’re going to take a trip back over 40 years and start at the beginning.

In the 1960s a black and white cartoon called Tetsujin 28 appeared on Japanese television. Taking place in that era (or in “2001” if you follow the Gigantor version), the show followed a boy detective named Kaneda Shoutarou and his remote-controlled giant robot “Tetsujin 28.” He would traipse about the world in his plaid suit and short shorts, righting wrongs and fighting crime, and the show was very popular among kids.

In 1980 someone decided to revive the franchise and Tetsujin 28 underwent “modernization.” Referred to either as New Tetsujin 28 or Emissary of the Sun Tetsujin 28, the new anime sported updated redesigns for both Shoutarou and his trusty metal companion, with Shoutarou ditching his semi-formal wear for an open button-down shirt over a striped t-shirt and Tetsujin 28 slimming down and gaining more “realistic” human proportions. The art was less like its predecessor and more like the other anime coming out at the time.

The series was remade again in 1992 under the title Super Electric Robo Tetsujin 28 FX. Taking place many years into the future, the main character this time around was the son of the Kaneda Shoutarou. Kaneda Masato looked completely like a 90s anime character, sporting wild spiked hair and trading in the old remote control for a remote control gun. The new Tetsujin 28 meanwhile was the biggest departure yet, with its massive armored frame, oversized shoulder pads, and angular features. One look at this show and its designs, and you would be able to determine its time frame almost instantly.

Then in 2004 another Tetsujin 28 was announced. Would the story this time be about Tetsujin 28 fighting terrorists in the 21st century? Would Shoutarou’s be changed into a bishounen? Just how would this Tetsujin 28 update itself? The answer, it turns out, is by revisiting post-war setting of the original anime and manga, putting Kaneda Shoutarou back in his suit and short shorts, and returning the titular robot to its round and cumbersome-looking original design. The main difference was, this time around they could tell an on-going story that wasn’t possible with the episodic nature of the first anime.


Tetsujin 28, 60s (top-left), 80s (top-right), 90s (lower-left), and 00s (lower-right)

 

Here we see the level of reverence that animated remakes in the 2000s have for their source material. As cool as Sugino Akio’s Black Jack from the OVAs looks, it’s more a Sugino design that it is an adaptation of the Tezuka version. Whether it’s the new Black Jack, the new Towards the Terra, or the new Glass Mask, these remakes over the past ten years have all derived their aesthetics from the originals and tried even in their updated redesigns to capture their visual essence, as opposed to re-envisioning the characters almost entirely to fit in with the current trends of animation. Re: Cutie Honey in particular is a prime example, when comparing its opening to the original’s. Even adaptation of 90s series such as Itazura na Kiss and Slayers Revolution went about trying to capture that 90s anime “feel.”

Overall, this decade has done a much better job at looking back then the decades previous, but that might just be because anime is old enough at this point for that to happen in a proper fashion.

The Kids’ Manga of Yesterday is the Adult Manga of Today

Tying directly into the remake reverence, nostalgia for anime and manga has become a greater factor in the industry than it ever has in the past, and it has everything to do with appealing to the adults of today who were once kids. As with the example of Tetsujin 28, the revivals of today differ from the revivals of yesteryear in that while the previous ones tried to update the series for the kids of that era, more current series tap directly into the adult market who have a longing for the anime and manga of their childhood. Whereas Kinnikuman and Hokuto no Ken ran in Shounen Jump (the current home of One Piece, Naruto, and Bleach), Kinnikuman II (1998) and Souten no Ken (2001) run in adult magazines high on nostalgia.


Hokuto no Ken’s Kenshiro (left), Souten no Ken’s Kasumi Kenshiro (right)

Nowhere is this more evident than in the way the super robot genre has been approached over the past ten years. Arguably starting with 1997’s Gaogaigar and its realization that adults are watching this kids’ show, super robots have tried to tap into the childhood of those 18 and up. One only has to look at Gurren-Lagann, Godannar!!, Koutetsushin Jeeg, New Getter Robo, Shin Mazinger, Aim for the Top 2 and others to see this trend. While not all of these shows go out of their way to alienate new viewers (and shows such as Gaiking: Legend of Daikumaryu try harder to focus on a younger audience), they are still homages to the themes and tropes of decades past, trying to attract yesterday’s fan today.

 

Accelerated Access to Anime

Looking at the way we watch anime and read manga now, with our streaming videos, official online comics, torrents, rapidshares, and just ease of access to the product, it can be easy to remember that there was a time when getting any anime at all was a diffcult feat, and any show we saw was many years old at that point. But let’s not step back too far, and just consider the fact that there was a time before stores had “anime” or “manga” sections where you could easily buy the latest volume of your favorite series (or not buy, as the case may be).

Speed of information. Speed of communication. Speed has defined this decade as a whole, let alone in the realm of anime and manga, but it’s in the easy access to large amounts of media that anime began to feel like a juggernaut. On the up-and-up, you could buy anime DVDs and manga in mainstream stores and chains, or watch anime about fighting with monsters on Saturday Morning cartoons, or catch Cartoon Network’s Toonami and Adult Swim. On the illegitimate side of things, people began to produce “digisubs,” obviating the need for VHS fansubs and tape-trading. IRC downloads gave way to Direct Connect, which was succeeded by the Bittorrent, which in turn was overtaken in popularity by a new website called YouTube, which ushered in an age of streaming video.


The ease with which we could find anime made the world feel a little smaller

At anime cons, industry representatives have talked about how Bittorrent, while significant, didn’t cut into their revenues nearly as much as streaming video had. Streaming anime was fast, easy to understand (no “What’s a Torrent?”), and of course it was free. That’s why so many companies are trying streaming video right now; they know that this is where people are turning and they want to get something out of it rather than trying to squash it entirely. Even the Japan side is getting more savvy about this, with Bandai Channel getting into the mix and the rise of Nico Nico Douga. Now we actually have shows which are accessible to international audiences at nearly the exact same minute as a broadcast in Japan. And ironically, some people have shown that it’s still not fast enough.

The Ups and Downs of Internationalization

Back in 2000 I saw the second Pokemon movie on opening day, as I had with the first movie. I distinctly remember it being the summer of 2000, seeing as how the English title for the movie was Pokemon 2000 and all. But as I sat in the theater with friends that morning, I looked at the entrances for a moment and then…they came. Children flooded the theater, seeping into every row and every seat that they could like a single Pikachu-loving blob. In a couple of minutes the theater was packed. This was Pokemon. This was where anime had gone.

Then years later I went to see the 5th movie, starring Latios and Latias in theaters. Once again it was opening day, but this time I was the only person in the theater. Looking back, this should have told me everything I needed to know about the life of anime and manga in this decade.


The Pokemon movies from 2000 and 2003

The anime and manga industries of today struggle as their peers and rivals fall victim to a mix of overzealousness, bad decisions, and a market that just isn’t there even though they wanted it to be. But whether there was ever any actual success, or whether it was built purely on kindle and gumdrops from the beginning, the fact that these companies were even around to be eliminated, the fact that someone could actually think an “Anime Network” would succeed, the fact that another person would think, “We have to make our cartoons more like that anime stuff,” the fact that Anime and Manga could even give the impression of “Making It Big” is amazing in itself.

Conclusion

Anime and manga in the period from 2000-2009 has undergone changes in almost every area imaginable, from the way it’s watched to the way it’s created, from storytelling styles and character aesthetics, to perceptions of the past and the future. Whether it’s for the better or worse, I think ultimately history will have a neutral opinion on this era as the good inevitably came with the bad.

While these changes have been quite major, they do not exist in a bubble separate from history, and if you look closely you’ll find strong connections going back to the earliest days of anime and manga that continuously resonate from past to present. And in a way, this decade was not so different from the ones previous to it in the sense that every decade has brought with it changes to how anime is perceived, received, and produced. What’s different this time though, is that everyone around the world can see them more clearly and talk about them with ease, as we are doing right now.

So that’s 2000-2009 and the look back. Get ready for Part 2, where I talk about where I think anime and manga will be going in the coming years.