Summer is winding down, and the first Demon Slayer: Infinity Castle movie will be in theaters soon. I already have my ticket, and I’m eager to see how this series begins to conclude. I feel they made this into a trilogy in order to make more money, but I don’t begrudge them about that. If there’s a reason to make it a big event and draw fans to theaters, so be it.
Later in the month are some big hololive milestones, namely Myth’s 5th anniversary and the first online concert for Holostars EN. I’ve decided I’ll celebrate Myth with some Raising Cane’s, but I haven’t figured out what would be fitting for the EN boys.
I’m also fresh off of Anime NYC and hololive EN’s third concert, All for one. I intend to get my thoughts about both before the end of the month.
Amid the erosion of human rights and the destruction of the United States’ scientific expertise, the weird obsession with tariffs feels like kicking someone while they’re down. I desperately hope, for the sake of everyone regardless of political beliefs, that things are made right. We should not be beholden to the most ass-backwards ghouls who seem to want to burn the world down so they can grift just a little more.
The revolving sushi restaurant chain Kura Sushi has been doing a collaboration with hololive, and I decided to check it out. By the time I got there, the available merch was done, but that was okay. My real goal was to taste the hololive-themed sushi.
Ouro Kronii’s “Tuna with Avocado Cream Cheese, which pairs soy-marinated tuna with avocado and cream cheese over Kura’s specialty sushi rice.”
The spokespeople for the collab were Ouro Kronii, Ninomae Ina’nis, and Gigi Murin. I don’t think there was any particular rhyme or reason to these three being the reps, but the official art was cute and I rolled with it all.
Gigi’s “Salmon & Tamago Spicy Roll, made with spicy salmon and tamago atop a shrimp mayo roll finished with panko crunchy flakes.”
One strange thing is that when I first sat down, only Kronii’s and Gigi’s were available. About 40 minutes in, though, Kronii’s ran out and Ina’s became available. Of the three, I liked Gigi’s best because it was the most esoteric and involved the blending of many flavors.
Ninomae Ina’nis’s “Spicy Crunchy Squid, featuring squid tempura topped with spicy mayo, eel sauce, and bonito flakes over Kura’s specialty sushi rice.”
Aside from the collab sushi, all items on the conveyor belt were the same price. This made certain items seem very much not worthwhile, and almost like pity options for those who might not be all that into sushi.
I ended up getting a $5 coupon, but it ended up being a pretty expensive dinner, so I don’t know if I’d go back just to use the discount before it expires. Despite that, I think this one trip was a fun outing, and I appreciate being able to try some nifty nigiri.
Before July of this year, I hadn’t been to a baseball game in a very, very long time. My last trip was as a kid, with a friend from school. Since then, baseball hasn’t really been on my radar. But when hololive announced that they were doing a second collaboration with the LA Dodgers on the same day as the Virtual Vacation 2025 concert, I figured why the hell not. The three VTubers participating were also another friend’s favorites, so it worked out.
Before talking about my experience, I will say that there are a few factors that make my experience likely atypical. First, because I already had tickets for Virtual Vacation 2025, I had to leave early to make sure I could get there in time. Second, Takanashi Kiara’s birthday concert was also happening during the same time frame, and I didn’t want to miss her first ever performance with La+ Darknesss. My attention was divided in a few different directions, and even the amount of downtime in baseball doesn’t exactly justify it.
In the days leading up, I looked up how to get to Dodger Stadium via public transit. This being LA, the answer was “lol.” Or more specially, you have a choice between a train that puts you ¾ of a mile away or a bus that puts you half a mile away. You need to take a car or taxi of some kind.
Everyone who bought tickets for the hololive event had to line up at a specific entrance, in the blazing early afternoon sun with little to no shade. That’s when I learned that you basically bring water just for the line. There was also a bit of a scare that security was confiscating penlights despite them being officially permitted, but it wasn’t an issue by the time I got there. Right after the security check, I received a packet with the three exclusive hololive x Dodgers baseball cards featuring Ninomae Ina’nis, IRyS, and Koseki Bijou. This alone made the trip worthwhile.
Once inside, two things I noticed were the festive environment before the game and the sheer size of the stadium.
Baseball fans were chatting, having lunch, dressed with the colors of their team and having a generally good time. While the only cosplayers there were hololive fans, the atmosphere reminded me of Anime Expo, which was happening the same weekend. I sometimes talk with friends about the high that comes from being at a convention, as well as the “crash” that comes from having to return to our regular lives, and what it might be like to be at an anime con all year round. While it’s not exactly the same, I imagine that having season tickets to your local baseball team (or perhaps just one of the massive ones like the Dodgers) would feel close to it.
In regard to the size of Dodgers Stadium, my seat was in the nosebleed section. I didn’t think it’d be too bad it took multiple disconnected flights of stairs and a couple escalators to get there. While there was an elevator option for parts of it, the line for it was massive. I felt bad for anyone who had mobility issues. Also, because the venue is so large, I couldn’t try all the interesting food options (sushi, takoyaki, etc.) because heading to any of those stands would’ve been a trip in itself. I will say the view from the cheap seats was still very good, though the internet service for my phone wasn’t so hot.
I heard stories about the massive bottleneck for merch at last year’s Dodgers event, and how some people missed the entire baseball game because they were standing in line the whole time. This year, the folks in charge of the event clearly learned their lesson by having many more shops carry the hololive collaborative goods. This had the benefit of allowing me to get my seat before the first inning, but it still took over half an hour, and I ended up missing the first pitch by Cover Corp CEO Tanigo “YAGOO” Motoaki as a result. I ultimately decided to purchase an IRyS t-shirt because I always wanted one, though I was taken aback by the cost: over $60. Even the more expensive anime and hololive shirts aren’t usually quite so pricey. After getting a Dodger Dog and a commemorative plastic cup, I made it to my seat.
I have some memories of the last time I attended a baseball game, but I don’t recall it being such an audiovisual bonanza. There was a lot going on besides the actual hitting, throwing, and catching of balls, and it felt like the whole of Dodger Stadium was a multimedia diss track shit talking the opposing team. I understand that bias in favor of the home team and against the visiting team is normal in sports, but this felt like another level. The organ would play funeral music every time the Dodgers pitcher struck a player out, and at one point, the jumbotron would put graphics of Dodgers caps onto Houston Astros fans to “improve” their appearance.
As the Dodgers started to fall behind, I could feel the energy in the stadium gradually deflate a little. Shohei Otani was indeed playing, but he didn’t do terribly well that day. The Dodgers caught up a bit, but as I found out later, they wound up losing the game by a couple points.
Every so often, Ina, IRyS, and Biboo would pop up on the jumbotron and say a few encouraging words. Unlike last year with Gura, Suisei, and Pekora, the three did their appearances using their 3D models (as opposed to their 2DLive models). It was fun but also kind of surreal to see them up there. I stuck around to watch the girls sing “Take Me Out to the Ballgame” before having to leave to make it to Virtual Vacation 2025.
Here is my recording of their singing, albeit one with lots of obstruction from other attendees. It’s definitely not the best choice if you want to see it, but I’m including it for posterity.
If the stars had not aligned in certain ways, I probably would not have gone, simply because baseball isn’t my thing. Even if all my favorites got together, I don’t know if it would justify the trip. Nevertheless, I was fascinated by the experience, and there is a certain joy in going to watch something different where people gather together. Maybe this is my excuse to check out other sports. Who knows? Perhaps we could get a re-creation of the Rinkside Rivalry audio drama.
Anime NYC is this month! Takahashi Youko of “Cruel Angel’s Thesis” fame will be holding a concert there, and this year’s hololive World Tour will feature IRyS, among others. And both concerts are on the same day! Talk about timing. It’s also funny that Elizabeth Rose Bloodflame sang the ending theme from Panty & Stocking with Garterbelt for her 3D debut. Just angels and devils all over the place.
This past month has been a bit of a whirlwind, as I’ve been doing more traveling and general going out than normal. I have a bunch of things I want to write and report on, and I hope I can do so in a timely fashion.
I often feel that I have both too many blog posts and not enough ready. I’m trying to strike the right balance between being informative and expressing my thoughts.
A relatively light month. Kio saw the Demon Slayer: Infinity Castle movie!
Closing
As I’ve gotten older, I’ve been considering dropping down to about one post per week, maybe two if things are good and I have more time. I do feel like I might be losing something if I make my posting that sparse, though, as I don’t know if it would necessarily make for better writing in general. Hopefully, I can find a good answer.
I also just read the latest Spotted Flower and wow. I’m just trying to figure out if I should write about it ASAP or wait for the next chapter in three months.
VTubing has been an unpredictable space for the past year, to say the least. Talents have been debuting, leaving, and even re-emerging in different forms to such a degree that it feels like a decade has passed. Among those making big waves have been indie creators Dooby3D and Nimi Nightmare, who quickly grew into top names due to implied prior experiences.
So when the two announced a few months ago that they would be doing a concert in July, I knew I had to try for a ticket, especially as a big fan of Dooby. The creativity they both possess and the positive energy they exude are things I’ve experienced before in a live setting, and I wanted to support this venture of theirs.
Virtual Vacation 2025 was held on July 5 at the United Theater on Broadway in Los Angeles. Joining Dooby and Nimi were a couple other indie VTubers, Ashton Marten and Hyuni. While the latter two aren’t as well known, they each added their own unique flair. Ashton is a self-described retro roller rodent race queen, and she literally performed a song while on skates; that’s something I feel you need a lot of confidence to pull off as well as she did. Hyuni I felt had the most inherently “idol” energy and the best singing, but those more orthodox elements stood out against the other oddballs.
While neither Dooby nor Nimi are powerhouses on the stage, they still made a great impression. Seeing Dooby come out to “God knows…”wearing an outfit reminiscent of Suzumiya Haruhi’s bunny girl costume was magical. Watching her skanking on stage also brought back good memories. Nimi debuted her own idol outfit and sang one of her karaoke mainstays, “Lovefool” by the Cardigans, and her cover of “Ride on Time” keeps replaying in my head because of her dance that was somehow both cutely awkward and gracefully cool. Ever since ex-hololive member Gawr Gura sang the famous Yamashita Tatsuro song during her debut, it’s been a kind of anthem for VTubing, and hearing it from Nimi was really special in an indie event taking place after some real tumultuous months.
That wasn’t the only oblique reference towards hololive as a precedent either. While Ashton was teaching Nimi to roller skate, the latter likened herself to a newborn giraffe (kirin in Japanese). Later, Dooby sang “Magic Ways,” another Yamashita Tatsuro number. Right before the song began, Dooby encouraged everyone to turn their penlights blue “like the ocean,” and minutes into the performance came a familiar voice in the backing vocals that I suspected was the recently debuted yet familiar-sounding Sameko Saba. My hunch was later confirmed by Dooby and Saba themselves, the latter of whom was also the announcer at the start of the concert.
To top it all off, the encore was “Ochame Kinou,” an unofficial anthem that’s kind of a rite of passage for hololive talent. The choice felt to me like a deliberate connection between past, present, and future, and the reminder that this is something of a new age. It’s also interesting to compare with last year’s Fantôme Thief’s Revenge concert, where the callbacks included “Last Cup of Coffee,” and the encore was “Thanks for the Sex.” Truly, it was a contrast.
Speaking of Dokibird and Mint, the two appeared for a single song at Virtual Vacation not as full 3D models but as models made to look like stuffed dolls. Dooby showed up at Fantôme Thief’s Revenge, so this came across as a nice bit of reciprocation and fanservice. Speaking of fanservice, the antics among all the ladies had the crowd eating out of their hands. Perhaps most noteworthy was a moment where Nimi pantomimed giving Dooby CPR.
The overall presentation was quite professional, and I have no major complaints about OshiSpark and their approach. The United Theater itself has an art nouveau feel similar to the King’s Theater in Brooklyn, giving a sense of class to all us sweaty nerds. The viewing was typical of live VTuber fare, with a flat screen on stage, CG backgrounds that help to create the illusion of depth, and a couple other vertical screens for close-ups. The graphics used during the songs, especially the times when the main lyrics of a song displayed on the screen, had a nice summery feel that I enjoyed. One issue that did arise is that there was some conflicting information about when the concert was supposed to start, and it ended up kicking off at 845pm.
So I indeed went to a concert headlined by two VTubers not particularly known for their singing or dancing. That’s missing the point, though. What’s wonderful about stuff like this is that the fans can meet the talents where they are and bask in a shared moment. Having Ashton and Hyuni on board also gave those smaller fanbases an opportunity to gather in one spot and perhaps even add to their numbers. One of the things I really enjoy about the big hololive concerts is that exposure to talents you might not be familiar with, and this is the same idea on a smaller scale.
But I would be remiss to deny the progress that Dooby and Nimi have made as performers. Their improvement is noticeable and lovely to see, and I enjoy seeing them grow regardless of any specific adherence to the “idol journey.” I find that there’s happiness in seeing them just enjoy themselves more and more through song and dance, and it kind of makes me want to embrace a more theatrical side as well.
I can’t believe the summer anime season has arrived! I’m already behind on the spring shows, so I may be stuck in a perpetual state of being behind on everything.
I’m looking forward to the return of Panty & Stocking, as well as a chance to finally see what Hell Teacher Nube is all about.
If you want to see Kio’s rough manuscripts, this is a good month.
Closing
We got a new fish in town! I feel like we might see big moves from her soon—including with many other big names, like Dooby3D, Nimi Nightmare, Mint Fantôme, and Dokibird.
I attended Anime Central 2025 last month! I enjoyed it a lot and ate a decent amount of Chicago’s iconic foods, so expect some reviews and other coverage in the coming weeks (or maybe months). The last time I was there, I was very under the weather (later finding out it was COVID-19), so it was sure to be a better overall experience this go around.
Kio had a talk at a gallery, and tweeted his wishes for how Gundam GQuuuuuuX would go.
Closing
I hear that a funny VTuber that may or may not be part Shark, part Mackerel is on the horizon. I hope she’s gonna be a part of the upcoming Virtual Vacation 2025 concert…
Today is hololive VTuber La+ Darknesss’s birthday, and that has me thinking about her relationship with her fans. In a world that both passively and actively encourages talent and fans alike to fall into obsession, she rarely lets others dictate what directions to go.
I like watching new VTubers debut. Variety is the spice of life, and you never know who’s going to be a pleasant surprise. But I’ve also noticed something when looking at reactions to these reveals: There’s a certain kind of viewer who seems very eager to throw their full support behind someone or something. With just an initial introduction (or even less) to work off of, this type of fan behaves like they’re looking desperately for a conduit for their passion
This can be just another way of engaging with online personalities, albeit one that differs from my more hesitant “wait and see” approach. A forlorn heart might yearn to be recognized and have its intense feelings reciprocated, so having some kind of outlet can be healthy. The fact that this can turn into genuine feelings of attraction and affection can still be okay if there is recognition and understanding of the limits of this relationship.
Where it starts to get iffy is when someone either projects all their values and fantasies into a figure and fails to at least admit that this is projection, or when the eagerness to find a fandom turns into bitterness. That’s the point at which being parasocial becomes harmful, and I worry about both sides in these scenarios.
Some will play into this dynamic, but La+ has a bit of an unusual relationship with her viewers. She is herself an idol fan, and she has expressed empathy for those who have been hurt by an idol revealing that they have a significant other. She’s also a self-professed doutan kyouhi: a competitive fan who does not want to interact with others who share the same particular fandom. She knows what it’s like to be obsessed with someone…but she doesn’t actively seek to be that object for other people.
The way the holoX commander prefers to hold her fans at arm’s length has actually at times garnered her haters. They wish she was something she’s not trying to be, and the fact that she doesn’t conform to their desires bothers them. She’ll make connections outside of hololive in big collabs with people regardless of gender or genre. She’ll gush over Mai Shiranui from the Fatal Fury franchise, channeling the energy of fighting game fans who grew up in the 1990s and 2000s despite not being of that era. She’ll ask to be insulted by her colleagues in hololive with mature voices. She’ll even come up with an official name for her fans (Plusmates), but never actually use it. And when others talk about what La+ is like behind the scenes, they’ll mention how hard she works for herself, her peers, and her fans. That’s something I really appreciate about her: She does her own thing and appears to have a good time in the process.
La+ Darknesss prefers to act as a fellow fan who has the privilege of doing idol-like activities, such as singing and dancing on stage. In this way, seems to look at the fans who might potentially become her most obsessive and parasocial supporters, and says, “I get where you’re coming from, but I can’t be that for you. I can entertain you, though.” That’s just fine by me.
The past two months or so might be the most significant period in VTuber history since 2020 and the pandemic. During this time, we saw major changes in every corner of the scene.
Roca Rourin of Idol Corp returned to social media after being hospitalized for months
Phase Connect debuted three new Phase Invaders: Clio Aite, Mari Mari, and Eepy Sleepy
The disastrous new tariff policies have made buying merch (including celebratory merch for graduations) devastatingly expensive for American fans
VTubers are leaving companies, reviving in new (yet oddly familiar) forms, making cameos in their old companies, and even sometimes getting dragged by their peers. So much has happened that it can be difficult to wrap one’s head around it all. The timing of it all might be coincidence or just the result of the Japanese fiscal year starting in April, but having it all hit at once magnifies the emotional impact. And this is without considering all the different big concerts or the departures and returns that occurred earlier this year!
Gawr Gura’s “Ash Again” came out basically on the same day as Michi and Kuro’s “Deja Vu.” Gura’s is an expression of the turmoil she felt while being in one of the top companies as one of the world’s most popular VTubers. Michi and Kuro’s seems to refer to their mutual pasts as part of another major VTuber company. The talk of pain and renewal from two or three different-yet-related perspectives feel as if they are engaged in a conversation, even if it isn’t intended that way.
Shion and Mumei graduated within 48 hours of each other, and both went out singing songs named after themselves. Shion’s is new and the kind of sweet but tearful tune expected of graduations, while Mumei’s is older but is still a moving song that talks about fading into and out of memory.
Gura and Mumei both had mini concerts instead of full ones, owing in part to the challenges faced by the hololive members who don’t live in Japan and therefore don’t have easy access to the company’s 3D studio.
With Matara Kan and the newest Phase Invaders, we see the exit of a member of a company that emphasizes independence, as well as the folding in of previously indie VTubers who largely hold onto their identity and don’t have to tiptoe around who they were before. The indie vs corporate line gets further blurred.
Amidst all this, seeing Ame and Chloe, even if only for a moment, was like a breath of fresh air. It also made clear what affiliate status can accomplish in hololive, as there was some uncertainty what it meant versus as a normal graduation. While some fans and talents might prefer a clean break, others might appreciate the possibilities that come with staying connected to hololive.
Meanwhile, Ruka and Nimi each showed off a model that was designed by an artist that has worked for hololive. The designs are different in many ways, not least of which are changes to the eyes and the subtle personality differences that are implied by those differences.
And while I’ve always wondered, given VTubing’s similarities to wrestling, what a VTuber heel would be like, I guess I’ve gotten my answer via the Sinder drama. Only, I wanted it more in the form of kayfabe and less in the form of backstage politicking.
Altogether, this feels like a reminder that VTubing is still a very young field of interest, realistically less than 10 years old. The most enduring people and groups might be gone tomorrow, and it might be better for fans to accept this possibility even if it hurts. But while it’s often said that fans should express their support for their faves because you never know when they might be gone, I think it’s important to show at least some moderation in terms of not letting an obsession turn into bitterness if things don’t happen the way you want. One should ideally emerge from this situation empowered by their time spent watching and cheering for talents, though I understand that’s not always possible, especially if the circumstances are extremely messy.
I have no idea what the future holds, but it might be good to step back and take a breath before moving ahead.
Hololive’s Gawr Gura, the world’s most subscribed VTuber, recently released one last project before her departure from her agency: a music video for an original song titled “Ash Again.” It’s a powerful work that Gura described as essentially baring a piece of her soul to the world.
Since then, I’ve found myself playing it over and over again. I dwell on its haunting tone and lyrics, to the extent that I even woke up one morning with its words in my head. “And they all say, tear it down, burn it down.” And as I’ve listened, I’ve also come to a conclusion: “Ash Again” is art in the truest sense.
I generally have a very lenient definition of “art,” and don’t need things to be deep or abstract or be worthy of a museum or even a refrigerator door; expression creates art. That said, I think VTuber music exists in a space where lots of elements mingle. There’s the influence from Japan’s idol culture. There’s the clear overlap with Vocaloid culture, including the fact that many VTubers (including Gura) often cover Vocaloid songs or have Vocaloid producers make new songs for them. There’s the fact that VTubing is a space where one person might perform as a way of emulating the glitz and glamour of a professional or as a present to their fans, while another person releases critical hits on a regular basis. Deeply personal and melancholy songs can come from a dedicated musician or even someone who is much less musically inclined.
It’s therefore not fair to judge all VTuber music by one standard, but it also means that a lot of VTuber music isn’t aiming to communicate complicated emotions like the ones found in “Ash Again.” The song conveys a pain so specific to Gura that, while likely relatable to many people on some level, could not have been made by anyone else.
For me, what is made crystal clear by this song is that Gura has often been in a dark place these past five years, and that she has both gained and lost a great deal. The opening lyrics talk about how she’s always being told that the memory of her is fading, and that she’s heard it all before. The music video shows her trapped in an enclosed, barren room as she struggles and lashes out while trying to create. It seems to say that there has been a crushing mixture of internal and external pressure on Gura, yet the fact that the outside forces are never explicitly identified makes me wonder what she has witnessed and experienced.
I’ve seen the negative comments towards Gura: the ones filled with venom from trolls who acted like her absences were grave sins against their very existence, the ones that accuse her of being lazy and ungrateful, and the ones that try to argue that her success was all a matter of lucky timing due to the COVID-19 pandemic. However, the line “Don’t tell me everyone around is waiting” might also imply that the fans who were trying to be supportive with the best of intentions inadvertently added to her anxiety. The words could even be interpreted as coming from hololive itself, as many talents from the company have said that there’s a lot more to working for them than just jumping in front of a screen and streaming. This ambiguity opens it up to a lot of readings, but it also gives this sense of an amorphous demon of the mind.
The music video features two versions of Gura fighting each other. One of them wears what I see as an Atlantean outfit, while the other is in her familiar and iconic hoodie. The former looks beaten down and fed up, while the latter is concerned but still possessing light in her eyes. I see the former as not just representative of her negative emotions, but also her past self before she became “Gawr Gura”—the person who was once blessed and cursed with a different form of success, and who she might return to being when she leaves hololive. I think the fear expressed by the hooded Gura is the notion that this figure we’ve all seen these past five years is fleeting and that her “true” and troubled self is what will remain.
But then, as she sinks deep into the ocean naked, the lyrics give a sense of a girl who’s slowly realizing that what she’s accomplished is as much a reflection of herself, and that her accolades are anything but empty. “No more hands upon my words, they only speak for me” seems to imply that she’s felt the need to keep quiet about some things until now. Then comes my favorite lines of the entire song: “For all the ones who try to silence thunder, I’m the wave that pulls you down and under.” It’s as if this is the moment that she realizes how strong she really is, and that she’s bigger than the voices trying to hold her back or drag her down.
This is followed by silhouettes of all her genmates in hololive English’s Myth supporting her and bringing her back to the surface, and crucially, this includes Gura helping Gura herself. When the hoodie Gura re-emerges from the sea, she’s able to overwhelm and defeat her other self, who is shown to be more frightened and tired than bitter and angry. In contrast to her violent rejection at the beginning of the video, Atlantean Gura then moves to embrace hololive Gura, and the two seemingly become one. Now solely in her Atlantean form, she makes her way to a door and opens it to leave. I interpret this as Gura finally accepting that who she’s been in hololive is as much her true self as anything that came before, and that she realized this with help from her friends in hololive.
It’s very possible that all of what I wrote is me projecting onto Gura what I want to see, and that it’s just another example of parasocial behavior. At the same time, it’s undeniable that what “Ash Again” conveys is not the same as the other final songs from graduated talents. While it does express sadness and gratitude, the primary feeling is not one of nostalgia, but one of fighting inner demons—or as Gura would put it, brain worms.
I ultimately was compelled to write about “Ash Again” for a couple of reasons, despite having just posted my tribute to Gura days earlier. First, the song simply struck a chord with me on a very deep and resonant level, and I didn’t want to leave these feelings undefined. Second, amidst all the negativity that can persist in a space like VTubing, I’ve been wanting to more concretely praise the people who have decided to challenge this vast frontier, and who have inspired me in their own ways. After seeing all these graduation, hiatuses, and even sometimes tragedies, I want the people behind these VTubers to know that they’re appreciated.
OGIUE MANIAX 