I’ve been thinking more about one peculiar quality I see in the VTuber community: the extremely insular humor from the fans.
Sometimes, humor is meant to be broadly accessible, such as how a good stand-up comedian will deliver a joke with proper setup so that even a first-time audience can understand it. A lot of actual VTubers are also skilled in this regard because part of their goal is to grow their community by appealing to new viewers. However, from the fandom side, many things considered funny begin with what is the common refrain of the in-joke: “You had to be there.”
As a hypothetical example, a VTuber might have a four-hour stream, where halfway in, they mispronounce a word in a humorous manner. This might then get clipped into a concise form. From there, it becomes the subject of a hastily photoshopped image, and then another, until it’s so abstracted from the original that it’s nearly impossible to understand for anyone who isn’t in the know.
That’s not to say that this makes such humor objectively bad—there are plenty of VTuber memes that I myself find hilarious. But I also understand that I had to have been watching enough to attune myself to the wavelength of that humor. Unless something is general enough, it’s hard to create new fans when everything looks strange and obtuse.
The interesting thing about all this is the fact that it’s like a marriage between two popular forms of nerd humor—references and image memes—without fully possessing the traits of either. References are often practically reverent to the original source, either some combination of a knowing nod to a quotable line or perhaps a show nudging and winking while essentially saying, “Hey! Remember THIS?” Image memes are often so divorced from their original sources that they take on a life of their own far removed from however it began. But VTuber fan humor is both reverent and transformative, combining the best and worst of both worlds. It’s like Simpsons “steamed ham” memes, only restrained in specific ways to make it grow back in on itself and create an insulated shell.
Take all this as a very light criticism of the fandom. Humor is subjective, after all, and there’s nothing inherently wrong with jokes only understood by those who have the proper context. Ultimately, I think it just means that the VTubers themselves are the ones to bring people down the rabbit hole. Maybe that’s not such a bad thing.
