“In the future, boys will be boys and girls will be robots!”

“A story of love, dreams, and perseverance.”

“Slowly, Satou comes out of his reclusive shell, and his hilarious journey begins, filled with mistaken identity, Lolita complexes—and an ultimate quest to create the greatest hentai game ever!”

The above quotes are taken from an ad for Chobits, an ad for The Story of Saiunkoku, and the official synopsis of Welcome to the NHK, respectively. And while they’ve all got a certain catchiness or punch to them, anyone who’s seen these shows will tell you that, while the words in each are on some level true, they don’t really convey the complete appeal or feel of their stories.

I’m not exactly sure how I feel about this, other than the general sense that companies advertise their own anime and manga poorly, but maybe that’s merely by my own standards. I do fear that there is always a very real chance that because of the misleading advertising that it might lead some people to miss a show they might otherwise watch, or might lead to misunderstandings when a show doesn’t do well. To use a non-anime example, Avatar: The Last Airbender was marketed as if it were for young kids, but the story was sophisticated enough that it would at the very least be more suitable for young adult viewers. And, surprise, that’s where a lot of its hardcore fanbase is. First Gundam also had a similar problem where its initial run in Japan was not successful but when it caught the attention of older (as in older than 10) viewers, it picked up steam.

Is it all right to, in some sense, trick people into reading your book or watching your show? Is it simply a case that if you told most people that Saiunkoku was like, political shoujo, that it would turn most people away? Is this why Honey and Clover appears in Shoujo Beat when it’s targeted towards older female readers?

In that respect, does this sort of thing actually work? Is it actually pulling in new people who would be turned away from these works normally? Or is it perhaps turning people away who would otherwise be interested in reading the somewhat depressing story of a drug-abusing shut-in who feels his life is all but worthless?