With its German-sounding location (Sternbild City), prominent use of English, and decidedly American superhero motif, Tiger & Bunny resembles something closer to the comics of Marvel and DC than it does Japanese-style costumed heroes, your Kamen Riders and Gatchamans and the like. At the same time, it’s not just a direct imitation of the superhero genre, and puts an interesting twist on the whole thing by making the heroes both celebrities and walking billboards for corporations, like if the fame and fortune-seeking Booster Gold (I know, he’s changed now but bear with me) was doing those old Hostess snack cakes advertisements.
Because of how Western Tiger & Bunny is in concept, though not necessarily execution, I’ve been wondering whether or not the show would be capable of reaching that English-speaking superhero comics fan community in any form, be it through the current Hulu stream or dubbed and put on cable television. In considering how I would sell the series to superhero enthusiasts, I’ve pictured myself describing it as a somewhat more light-hearted Watchmen because of how it takes a critical, yet relatively optimistic view of heroes, but when I consider how many factors might make that comparison feel off for readers. They might find that the writing isn’t as airtight as Alan Moore’s and that I’m insolent enough to compare the two. They might feel unsure about the title itself (“‘Bunny?’ Do you really expect me to take that seriously?”), or that it’s still too anime for their tastes, or that the popularity of the show among fujoshi sours its reputation. They might not even like Watchmen and the comparison would have them want to check it out even less.
So I’d like to ask both superhero comics fans, anime fans, and fans of both to tell me what you think about selling Tiger & Bunny to the Marvel/DC crowd. From your experience, how do you think it would fare? If you’re a comics fan and you’ve never heard of Tiger & Bunny, what do you think of my basic Watchmen/celebrity comparison? If you have heard of it but chose not to check it out, what about it turned you away?