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Ichigo x Rukia: The Victim of Soap Opera Tactics?

Warning: Bleach Ending Spoilers

I’ll be upfront: I shipped Ichigo x Rukia.

From the very start of Bleach I loved their dynamic. The continuously growing friendship, the humorous arguments, and both the establishment and reinforcement that their bond was something special made me feel that, if anything was true about Bleach, it was that they would end up loving each other and being closer than anyone could possibly imagine.

While romantic love is not the only kind out there, it’s clear from the ending of Bleach that creator Kubo Tite had a different idea in mind. As seen in the final chapter, Ichigo ends up with childhood friend Orihime, and Rukia ends up with a childhood friend of her own, Renji. While those two relationship paths were certainly developed throughout the series, it still seemed jarring to me because I still found the connection between Ichigo and Rukia to be so much stronger and more profound. Because I wasn’t deeply invested in Bleach by the end, these canon pairings didn’t jar me into any sort of indignant fervor, but they nevertheless left me a bit puzzled.

In a conversation with Kate from the Reverse Thieves anime blog about when fans and creators disagree in terms of romance in particular fictional titles, she pointed towards the soap opera community. As love triangles and changing relationships are hallmarks of soap operas, they inevitably create strong groups of shippers for any and all combinations. However, when there is a particularly fervent fanbase that the creators disagree with greatly, one common tactic is to separate the two characters so that they are not allowed any on-screen time together. The hope (though often a futile one) is that it will quash the support base for that particular pairing and promote the ones that are being shown.

Upon first hearing about this, I laughed at it as an amusing quirk of soap operas, but the more I thought about it the more it started to sound like exactly what happened with Bleach. If you look at early chapters of the manga, Ichigo and Rukia are around each other often, and their interaction is the core of what what makes the series endearing. When Rukia gets taken to Soul Society and Ichigo follows to rescue her, there’s a sense that something has been kindled between them, even if it might not necessarily be romantic feelings. It’s no wonder so many fans (including myself) latched onto this idea.

However, when looking at later developments in Bleach, Ichigo and Rukia are rarely seen together. I might be mistaken, but I think the last time that they spent any significant time together is after Soul Society when Rukia is supposedly gone but shows up at Ichigo’s high school once more, new and improved. While seeing Ichigo’s reaction to Rukia’s return is another “evidence” moment, what’s more important here is that, in just about every arc after this, Ichigo and Rukia are usually fighting separately. More often than not, Ichigo is with Orihime, and Rukia is with Renji. While Rukia had her own arc of being taken away to another world, Orihime gets the same treatment in Hueco Mundo. Even in the final battle against the ultimate villain of the series, Yhwach, these combinations are perpetuated.

Of course, I don’t actually know what went into Kubo’s thinking, but it just plain stands out to me that Ichigo and Rukia have so little page time together after a certain point in Bleach. Although ultimately how a relationship develops in fiction is the product of how creators write the characters, it’s as if Kubo had ended up smothering any additional opportunities for fans to enjoy and revel in the Ichigo/Rukia dynamic which made the series so strong initially. It feels like the only time we see them together again is in that final chapter when the two are already happily married to others and with kids of their own. The other remnant of their bond is when their respective children meet, but that is only a fragment of a new potential beginning between two similar-yet-different characters.

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4 thoughts on “Ichigo x Rukia: The Victim of Soap Opera Tactics?

  1. I really wanted Ichigo and Rukia to be together but they really don’t have much to do with one another after the rescue and it makes more sense for Ichigo to end up with someone in his world. Thanks for sharing.

    Liked by 1 person

  2. I am the opposite to you. 😊 I never shipped Rukia X Ichigo even before Renji was known. I always shipped the characters with who they ended up with. I only saw a strong friendship between Rukia and Ichigo. As soon as we got to know the back story of Rukia and Renji I was hooked on them being a couple and I was so happy that they officially became cannon. Made for an interesting read, thanks! 😊


  3. Pingback: In Case You Missed It | 100WordAnime

  4. I liked RukiaXRenji when it was introduced, but I thought initially the cannon pairing would be RukiaXIchigo and didn’t really see any sort of chemistry between Orihime and Ichigo. I would have rather Ichigo end up with no one than Orihime, to be honest if RukiaXRenji was going to be cannon.


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