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Ichigo x Rukia: The Victim of Soap Opera Tactics?

Warning: Bleach Ending Spoilers

I’ll be upfront: I shipped Ichigo x Rukia.

From the very start of Bleach I loved their dynamic. The continuously growing friendship, the humorous arguments, and both the establishment and reinforcement that their bond was something special made me feel that, if anything was true about Bleach, it was that they would end up loving each other and being closer than anyone could possibly imagine.

While romantic love is not the only kind out there, it’s clear from the ending of Bleach that creator Kubo Tite had a different idea in mind. As seen in the final chapter, Ichigo ends up with childhood friend Orihime, and Rukia ends up with a childhood friend of her own, Renji. While those two relationship paths were certainly developed throughout the series, it still seemed jarring to me because I still found the connection between Ichigo and Rukia to be so much stronger and more profound. Because I wasn’t deeply invested in Bleach by the end, these canon pairings didn’t jar me into any sort of indignant fervor, but they nevertheless left me a bit puzzled.

In a conversation with Kate from the Reverse Thieves anime blog about when fans and creators disagree in terms of romance in particular fictional titles, she pointed towards the soap opera community. As love triangles and changing relationships are hallmarks of soap operas, they inevitably create strong groups of shippers for any and all combinations. However, when there is a particularly fervent fanbase that the creators disagree with greatly, one common tactic is to separate the two characters so that they are not allowed any on-screen time together. The hope (though often a futile one) is that it will quash the support base for that particular pairing and promote the ones that are being shown.

Upon first hearing about this, I laughed at it as an amusing quirk of soap operas, but the more I thought about it the more it started to sound like exactly what happened with Bleach. If you look at early chapters of the manga, Ichigo and Rukia are around each other often, and their interaction is the core of what what makes the series endearing. When Rukia gets taken to Soul Society and Ichigo follows to rescue her, there’s a sense that something has been kindled between them, even if it might not necessarily be romantic feelings. It’s no wonder so many fans (including myself) latched onto this idea.

However, when looking at later developments in Bleach, Ichigo and Rukia are rarely seen together. I might be mistaken, but I think the last time that they spent any significant time together is after Soul Society when Rukia is supposedly gone but shows up at Ichigo’s high school once more, new and improved. While seeing Ichigo’s reaction to Rukia’s return is another “evidence” moment, what’s more important here is that, in just about every arc after this, Ichigo and Rukia are usually fighting separately. More often than not, Ichigo is with Orihime, and Rukia is with Renji. While Rukia had her own arc of being taken away to another world, Orihime gets the same treatment in Hueco Mundo. Even in the final battle against the ultimate villain of the series, Yhwach, these combinations are perpetuated.

Of course, I don’t actually know what went into Kubo’s thinking, but it just plain stands out to me that Ichigo and Rukia have so little page time together after a certain point in Bleach. Although ultimately how a relationship develops in fiction is the product of how creators write the characters, it’s as if Kubo had ended up smothering any additional opportunities for fans to enjoy and revel in the Ichigo/Rukia dynamic which made the series so strong initially. It feels like the only time we see them together again is in that final chapter when the two are already happily married to others and with kids of their own. The other remnant of their bond is when their respective children meet, but that is only a fragment of a new potential beginning between two similar-yet-different characters.

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My Eyes, I Can’t See

She can melt her own sword with her hotness

That is my reaction to catching up on over 100 chapters of Bleach.

You see, because when you get that much Bleach in your eyes it

Anyway, I actually started reading Bleach about 2 years ago and kept up with it pretty well, but the day my first external hard drive died was the same day I downloaded a ton of Bleach manga, and it left me with sort of a sour taste. I basically abandoned the series shortly after the Soul Society Arc.

So here I am, all caught up, and the series seems to be gearing up again after a fairly nice, if shaky conclusion. The only problem, I realize, is that much of the comic for the past 100 chapters or so has felt very meandering. When you read in big chunks, time passes pretty quickly, but then I realized just how long it would have been had I been doing this every week. It’s kind of daunting when you step back and think about it.

Maybe it’s the fact that the humor more recently hasn’t been as strong as some of the earlier chapters (BOHAHAHAHA), or that because Ichigo and Rukia weren’t together for most of it that I didn’t get to see the strong interplay between the two that attracted me to the series in the first place. Actually, those two are kind of related, aren’t they?

Speaking of Rukia, she’s one of those unusual characters who always looks hotter in official art than she does in any fanart be it Japanese or American (see above). I don’t know what it is, but a lot of people who draw her don’t seem to “get” what makes her attractive, though they will work fine with Orihime, Yoruichi, Rangiku, Nemu, and practically the entire cast, but not Rukia. Rukia’s appeal lies in her eccentricity combined with her knowledge and naivety. She’s aggressive, but not as if she’s trying to compensate for being small, and there’s always a sense that she follows her own unique internal logic. Not to mention the nice eyes, and you know I’m a fan of nice eyes (see primary character theme of this blog).

Will I keep up with Bleach now that I’m all caught up? I don’t know. It is kind of fun to just wait a bit.

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