Saint Snow, the rival characters in the Love Live! Sunshine!! anime, just released their much-deserved debut single, Dazzling White Town. While I’ve only been able to hear the online preview, and I’m not a music expert by any means, I find that it further solidifies my high opinion of the sister duo.
One of the best things to come out of the Love Live! franchise, Saint Snow’s aesthetic and musical style tend to be more aggressive than Aqours, which is something I generally prefer. As the counterparts to the main heroines, Saint Snow are allowed to take their music to places Aqours largely doesn’t go. Kazuno Sarah (voiced by Tano Asami) has an elegant yet powerful voice, and I like the incorporation of rap brought by Kazuno Leah (Satou Hinata), as it introduces something otherwise absent in the Love Live! universe. In my view, their performance of “Believe Again” is the absolute highlight of Love Live! Sunshine!!: The School Idol Movie.
Something I find interesting about this single is how all three songs encompass different genres. “Dazzling White Town” is an EDM tune that reminds me of groups like Snap! and M.O.V.E. “Lonely Snow Planet” takes cues from heavy metal like pre-2000 Metallica. “After the Rain” sounds like pop rock akin to Vanessa Carlton and Alanis Morissette. All three songs come across to me as coming out of the 1990s to early 2000s, with “Dazzling White Town” being my favorite of them. I also love the retro game aesthetic and fashion found in the music video.
While it’s unlikely for anything within Love Live! to get extremely experimental, I do think one of the advantages of being associated with a multimedia franchise grounded in fictional characters (as opposed to being solely a musical act) is that there’s greater latitude for them to go into different genres. When a regular band tries something different, they risk alienating their fans. For Saint Snow, their followers care about Sarah and Leah, and I think it potentially allows for the composers, lyricists, and performers to travel stylistically.
I think Dazzling White Town is capable of reaching people well beyond the expected Love Live! fandom, and I would even dare say that it’s capable of standing alone without the association. I hope Saint Snow also eventually gets a full album to call their own, and that the group continues to have a life even as Love Live! Sunshine!! has winded down.
That said, I wouldn’t mind seeing a Saint Snow anime spin-off either, as I think they have the look and feel to be the stars of their own show. At the very least, a Ruby+Leah special would be great.