Ultimate Character Combo: Idols, Gals, and the Jougasaki Sisters

As character types, the “idol” and the “gal” (or gyaru) have both been around in Japanese media for decades. However, they seem to have hit even greater notoriety in recent times. On the idol side, there’s been heavy hitters like Oshi no Ko and Love Live! Then there are works like Hokkaido Girls are Super Adorable and An Otaku Who’s Kind to Gals, where gals are the main heroines or the central focus.

The idol is an idealized symbol of pure devotion to the fans, for better or worse. Fan support is why she’s able to grow as a performer. The gal is attractive, forward, and runs up against traditional Japanese beauty standards. When portrayed with a heart of gold (or as someone who’s secretly a virgin), she transforms into dork kryptonite. 

What happens when the two are combined? Naturally, it would make for a powerful character.

In thinking about the relative success of both archetypes, I began to wonder if there are any examples of such a convergence. Then I remembered that there are indeed a couple of characters who occupy that intersection: sisters Jougasaki Mika and RIka from The iDOLM@STER.

I am by no means an expert or even a dedicated fan of The iDOLM@STER. What I do understand, based on my limited knowledge, is that 1) Mika and Rika were introduced in the Cinderella Girls mobile game in 2011, and 2) I’ve been seeing their fanart for what seems like forever—Mika’s especially. In all instances, they exude “gal” energy. According to the popularity polls, Rika was initially ranked higher, but Mika emerged as more of an enduring mainstay. As if to reflect Mika’s notoriety, the Cinderella Girls anime portrays Mika not as one of the main characters, but an established idol whom others look up to.

One thing I don’t know is whether Mika and Rika have been merely a reflection of the two trends or if they actually contributed to their presence in significant ways. In other words, while I can guess that their popularity has come from being gal idols, how often is it the case that the Jougasakis are the reason people got into one or both sides? Gal subculture has been around for a long time, but I don’t recall them being nearly as prominent as characters in 2011—at least, not in the way they are today, and not in terms of their cultural presence around in the 90s and early 2000s.

While one can hardly attribute the increased visibility of idols to primarily Jougasaki Mika or Rika (they are from games where nearly everyone is an idol, after all), I can’t help but wonder if they’re significantly responsible for shining a greater spotlight on “gal characters” in a way that has persisted over a decade later. If the sisters have played a large role, it would make them influential in a way few other characters can match.

And if there are any other examples of gal idols, I’d like to learn about them.

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