Deep in the Tiger’s Den is a Het Pairing: Sasuke × Sakura’s Doujinshi Popularity

When I traveled to Japan this past May, one of my activities was to visit various doujin shops such as Toranoana. I like to see what’s popular, to get a general image of trends among hardcore fans. Which titles are popular? Which characters? Which pairings? And unlike doujin events, where many artists release their own works more for passion than profit, Toranoana is about what sells.

In Akihabara, this means going to multiple Toranoana stores, each of which specialize in a certain demographic. One in particular is devoted to girls (though nothing prevents guys from entering and shopping there), and as expected it’s primarily filled with BL.

However, one major exception was actually Naruto. In a relatively small yet dedicated section, surrounded by guy-guy pairings in most every other title, heterosexual romance took to the majority of the Naruto shelf. Of those couples, Sakura × Sasuke was by far the most popular.

I’m not against Sasuke × Sakura by any means, but I have to wonder why does it hold such a special place among hardcore female anime and manga fans. Why is it to the point that other het pairings are outshone, and the normally dominant BL pairings fade into the distance in this one ninja-themed microcosm?

One thing I discovered while searching for reasons is that Sasuke × Sakura is perhaps the most popular straight romantic pairing in English-speaking Naruto fandom, and visibly popular among Japanese fans. Given that context, it might just be the case that its sheer prominence is able to overcome even the fujoshi hegemony of the girls’ doujin scene.

Perhaps one factor is that Sakura is an easy target for female readers to project themselves onto. She’s also closer to the two most important characters in the manga than anyone else. However, given that fujoshi popularity is usually based on the strength of the pairing itself than the individual characters, it makes me skeptical about Sasuke × Sakura being an exception, even if it is a heterosexual ship.

From what I’ve read, a common reason fans support Sakura is her sense of loyalty towards Sasuke. She’s willing to support him through thick and thin, and even oppose him when she feels he needs it. The scene where Sakura tries to stop Sasuke from leaving to join Orochimaru appears to have been a flashpoint for supporters and haters of Sasuke × Sakura, because the former saw Sasuke’s “thank you” and knocking Saa away as him reluctantly pushing away those he cares about, while the latter saw it as an example of Sasuke showing flat, platonic fondness at best. Given the actual outcome of the series—Sakura and Sasuke married and had a child—the fans clearly won out, with Sasuke’s behavior best described as “reliably angsty.” Even as husband and wife, Sasuke’s #1 gesture to show affection is to tap Sakura on the forehead, and then disappear for months or years on end, undergoing secret missions to protect his family Andy his village.

Sasuke × Sakura reigns strong as a premiere het pairing, and I’m not bothered one bit. If any fans would like to help me understand the SasuSaku mind further, feel free to comment!

Genshiken Second Season Episode 3, Hato Kenjirou, and Naruto’s Haruno Sakura

Once again this is a review that isn’t. Relevant manga discussions are Chapter 59 and Chapter 61.

Before I get into it though, I want to point out an interesting comment I got recently on my previous episode “review” in response to the cut alcohol scenes. Natsuno, a Japanese person, replied that Japanese TV does in fact regulate depictions of alcohol consumption. Interesting thing to find out, I think.

In Episode 3 we’re introduced to the “other” Hato, the imaginary female version of Hato who makes fangirl comments in his head. No matter what you call it, a Stand, an 801-chan (not used in the anime though), or whatever, it’s meant to be an example of how Hato is able to have a distanced fujoshi view while still maintaining his own thoughts.

The anime’s portrayal of the other Hato came across to me as a bit different from the manga version, despite the scenes being pretty much the same. What I realized afterwards was that this has a lot to do with medium, that conversion from paper to television, and the different conceptions of time that come with it.

In the early chapters of Naruto, one of the gimmicks of the character Haruno Sakura is that she often has thoughts she isn’t willing to express openly, and this usually takes the form of an “Inner Sakura,” a more comically angry-looking version of her silently shouting her true feelings. In the manga, I thought this gag was pretty funny, but in the anime it didn’t work for me at all. This is because in the manga the presence of Inner Sakura appears to take place at the same time as the regular Sakura, a simultaneous existence, whereas to emphasize it for the anime they had to first show Sakura talking, and then Inner Sakura’s response, one and then the other. Although to a lesser extent, I find this to be pretty much the difference between the Nidaime manga and anime.

I think what it comes down to is that when you have that inner and outer self interaction as with Sakura or Hato and you depict it on the page, you can concentrate on one piece at a time while still seeing that they’re on the same page, or more specifically in the same panel. That one panel becomes a cohesive piece of information which can be approached and broken down, and doesn’t need to rely on the linear time of an animated sequence, nor the loss of attention that would occur if the anime did actually play both scenes simultaneously.

The Fujoshi Files 4: Haruno Sakura

Name: Haruno, Sakura (春野サクラ)
Alias:
N/A
Relationship Status:
Single
Origin: Naruto

Information:
As a young girl growing up in the ninja village of Konoha, Sakura was a very intelligent student with a keen understanding of the basics of being a ninja. Chance would have her put on the same team as the love of her life, Uchiha Sasuke, and the infamous prankster and all around clown Uzumaki Naruto, led by the skilled, if eccentric, Hatake Kakashi. While there were tensions at first, the team developed a deep bond, which was severed when Sasuke betrayed them and left to join one of their worst enemies.

Sakura is the sole pupil of Tsunade, one of the most powerful ninjas in the world, and from her has learned how to both channel immense strength and utilize life-saving medical techniques. Teamed with an older Naruto and an unintentionally foul-mouthed artist-ninja named Sai, the team pursues Sasuke to return him home to Konoha.

Fujoshi Level:
It may catch some people by surprise that Sakura even has an entry in the Fujoshi Files. It is true that her fujoshi level is not very high at all. However, she certainly is one, though even Sakura herself has only barely realized it, as her extremely “positive” reaction to an illusion of Sasuke and Sai embracing each other passionately catches even Sakura off guard.