I love me some mecha, and that’s why I want to give my thoughts on the recent giant robot anime that’s been the talk of the internet. I’m referring, of course, to Bullbuster.
Was there something else?
Joking aside (Go watch Bang Brave Bang Bravern!), I think 2023’s Bullbuster unfortunately went under the radar in a season and year full of great anime. It’s a mature show, but not in the mocking or edgy sense. Rather, it’s more akin to a salaryman anime with mecha included that, along the way, makes an argument for ethical companies in contrast to greedy corporations and their craven, plundering capitalism.
The plot: Okino Tetsurou is a mecha designer who is assigned to work with a small company called Namidome Industries. He’s a big fan of giant robot anime, and his latest work, the Bullbuster, was created to embody that aesthetic while also being useful for pest control. However, he soon finds out that “pest control” is a euphemism for large monsters roaming, and he learns that Namidome Industries was actually set up to eliminate these creatures so that the displaced residents can return home. However, there are many more hurdles than simply blasting the monsters away—like actually keeping a business running.
Bullbuster is cut from a cloth similar to that of Patlabor and Dai-Guard. While it doesn’t get into the heady philosophy of the Patlabor movies, Bullbuster has that environment of regular people working regular jobs that just happen to involve giant robots. In fact, the mecha are less glamorous than either of those aforementioned series, and they typically come across as more vehicles with robot aesthetics grafted on. That has a charm of its own.
There’s actually an even older work also springs to mind: The Unchallengeable Trider G7, a series about a boy who owns his own company and his own super robot. In its opening, the singer (Taira Isao) asks: “Do we fight to protect our company funds?” He then immediately answers his own question: “NO! We fight to protect the Earth!” Bullbuster is presented with a similar situation, only the heroes are not an ultra-rich kid with nigh-unlimited money like in Trider G7, but rather adults who have to deal with issues like budgets, gaining local support, and other unsexy things. In the process, it becomes a David vs. Goliath story that pits Namidome Industries against the major corporation, whose threat comes not merely from their size but also their prioritization of profit at the expense of all else. One thing I find notable is that while there are moments where the big corporation comes across as possibly just suffering from a few bad apples, it becomes increasingly clear that the rot is actually deep in the roots.
The main fault of Bullbuster is that it doesn’t look particularly good. Nothing about the visuals whether in stills or in motion is anything to write home about, and the CG used for the monsters looks outdated by a decade or more. Even for someone like me who doesn’t put too much stock into “animation quality,” I think it holds the show back.
Ultimately, what tells me that Bullbuster has an adult perspective is not just the business setting or the lack of teen tropes. Rather, it’s because whatever hopeful message the anime conveys is inevitably tinged with a bit of cynicism that can only come from being worn down by entering “the real world.” Even when problems are solved and people are held accountable, often the ones truly responsible for the harm caused remain protected by power and privilege. Nevertheless, I respect Bullbuster for telling us to not give up.
PS: The singer of the opening is NORISTRY, and he’s actually an utaite, or amateur/semi-pro online singer. If you like the song, he streams and releases covers pretty regularly.



