Tag Archives: virtual youtubers

Hololive 3D Concerts and Bringing Different Fans Together

Posted on by
Laplus Darknesss and Amane Kanata from Hololive singing and dancing on stage

I’ve watched the recent anniversary streams of holoX, and in light of the announcement of the Hololive 4th Fes, I’ve been thinking about how holding 3D concerts can carry different types of significance depending on the individual member and what their fans are looking for. Hololive seems to celebrate their stars in a manner inclusive to every Hololive member’s diverse fanbase, and I’m all for it.

It’s no secret that Hololive members can vary tremendously in terms of where their talents lie. Some clearly establish themselves as great performers as soon as they have the chance, like Hoshimachi Suisei. Others don’t necessarily have the background but have worked hard and come into their own, such as Oozora Subaru. And then there are those who don’t reach the level of their fellow VTubers in terms of singing and dancing, but they might have engaging personalities that just make for a special experience.

However, when there are 3D concerts or other major events that bring Hololive members together, they potentially become places where all respective fans can come together and appreciate their favorites for their own particular reasons. Take the Hololive 3rd Fes concert, which was the 3D debut of Hololive English’s first generation. Gawr Gura showcased the singing talent that brought so many fans to her, along with a cute dance. Takanashi Kiara brought a more polished idol flair. Ina came with a soothing voice in a subdued performance. Amelia Watson is definitely not a strong singer, but her choice of music (a weird fictitious anime opening from the show Welcome to the NHK!) put her personality on full display. And Calliope Mori put her well-established rap skills (that have since led to a contract with Universal Music Group) to good use. Hololive Indonesia’s first generation also made their 3D concert appearances, with Moona’s diva-like poise, Iofi’s adorableness, and Risu’s ridiculous vocal range all on full display.

With holoX, there is a similar range of strengths and quirks on display in their anniversary concerts. La+ Darknesss (see above) is a ridiculous total package whose impressive vocals and unmatched dance skills both support and defy her “bratty alien demon lord” concept. Takane Lui doesn’t fit the typical image of an idol, but she’s very good at singing while also staying “in-character,” and her choice of songs conveys a sense of maturity. Hakui Koyori is a jack of all trades who also leans into her character the most by adding in puzzles and brain teasers to her concert. Sakamata Chloe is arguably the best singer in the group, with a voice that can seem unreal; she was also the only one to do exclusively solo performances, as if to prove a point. Kazama Iroha’s cuteness shines through in her energetic performances, and it’s clear that she put in a lot of effort to improve her dancing.

It all reminds me of an essay I once read about the differences in presentation between Japanese idols and Korean pop stars: part of the appeal of J-idols is seeing them grow into the role, whereas K-pop stars appear before fans already fully formed. In the context of Hololive, it’s like there’s a purposeful and perhaps even inevitable contrast. While you might have your “J-idol fan” types who want to see their favorites grow and your “K-pop fan” types who love to see perfection in action, a single banner like Hololive allows these groups (and many more) to all thrive in the same general space. 

The power that comes from the variety Hololive has to offer is the way it encourages respect for diversity of talent. People can be fans of different members for different reasons. There are certainly talents whose appeal lies in their sheer skill, and the fans want to see their favorites put their abilities and/or progress on full display. However, there are also Hololive members who aren’t necessarily the greatest performers in one way or another, but their presence on stage makes for a kind of “we made it” moment for their fans. No matter the reason, it emphasizes the idea that there’s no one “right” way for a performance to be, and it encourages the different fanbases to coexist.

The Language Barrier of Tsukino Mito

Posted on by

Tsukino Mito is one of the first Virtual Youtubers under the popular Nijisanji umbrella, and one of its most successful. At over 900,000 subscribers, her position is enviable. Yet, for as big a deal as she is, I had found it odd that Mito has not already cracked the million-subscriber mark, despite the fact that four other Nijsanji members have managed to achieve that milestone. I believe her to be one of the absolute funniest VTubers out there, but I’ve come to realize that Mito’s strength, that amazing sense of humor and delivery, is kind of a double-edged sword when it comes to her growth.

Reaching the million-subscriber mark as a VTuber generally means having some kind of reach beyond Japan. Perhaps they’re already fluent in another language like English, or they’re like Kobo Kanaeru, who got so big in Indonesia that her songs are being played in live settings like in the video above. Maybe they sing and dance on a regular basis. Or they could be really expressive, and the emotions they display while streaming reach across language barriers.

Mito, however, doesn’t really have any of those traits. That’s not to say she isn’t talented or hardworking, and 800,000+ subscribers is nothing to sneeze at, but the essence of her humor makes it harder for non-Japanese speakers to latch onto her. Her whole gimmick is that she’s supposed to be a class president who sounds very prim and proper, until you realize that what she’s actually been discussing can be incredibly dire. 

In other words, if you just listen to how she says something, Mito sounds perfectly normal, or at least soothing in a Bob Ross sort of way. In contrast, someone like Hyakumantenbara Salome plays the obnoxious ojousama role to a tee, while distinct voices like Oozora Subaru and Sakura Miko are entertaining just from how their voices sound. The example of this difference that really caught my attention was from Haachama’s video about her trip to Enoshima—many of the comments are people saying that they can’t understand a thing Haachama says, but they still love her energy. 

Mito has even mentioned being told that it’s hard for overseas fans to get into her (only 3% of her viewers are from abroad), and it’s because she does the long zatsudan chit-chat streams. She’s a very fast talker, and combined with her gentle-yet-deceptive delivery, it can be difficult for non-Japanese-fluent viewers to latch onto anything she says. She inadvertently winds up relying on the clippers to grab snippets of her streams and make them digestible, but even that involves a greater amount of work compared to clipping other VTubers.

Watching her original introduction video, Tsukino Mito said her initial goal was to get 1,000 subscribers. While she’s far surpassed that marker of success, the fact that she’s still not broken that million-subscriber mark shows the point at which the language barrier starts to become a real obstacle for the majority of non-fluent viewers. Nevertheless, I hope she can hit that milestone someday.