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Pokemon Sun & Moon: Why Ash Ketchum’s Design Was Updated…Again

In 2010, the Pokemon anime decided to spice things up a bit by modifying its character designs. More than a simple change of wardrobe, the denizens of the Pokemon TV world had changes to their faces and hair, and the result was an Ash with green eyes. With the release of Pokemon Sun & Moon, the characters have transformed once more, and this time it’s even more drastic than before. While it’s not like Ash is seven feet tall with a goatee now, it looks noticeably different compared to his adventures in the Kalos region. With such a major change, the inevitable question is “why?”

ash-sunmoon

Fortunately, I just so happen to have answered this question the last time around, and it turns out that the answer applies just as well, if not better.

At the time when green-eyed Ash was revealed, I wrote a post explaining how this was a clear attempt at making the characters in the Pokemon anime match more closely with the character designs of the games. The main artist for Pokemon has always been Ken Sugimori, and while the designs of the anime characters were based on his work back in the mid to late 90s, he’s continued to refine his art style over the years. If you look at Ash and other characters in Sun & Moon, they veer even closer to Sugimori’s current aesthetic. Characters appear rounder and softer, and the way their eyes are drawn have that distinct Sugimori look. This is probably most evident in the new Alola region characters, such as Lillie.

lillie-sunmoon

Anime Character Design

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Game Character Design

That explains a good chunk of why Ash’s adventures in Not-Hawaii look so far-removed from past generations of the anime, but another significant one is that a simpler art style means being easier to animate. That’s not to say that the old Pokemon anime styles were especially complex, but being softer and more simplified in this way means the animators can put more effort into making things move well instead of making sure each character has all of their necessary details.

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