Tag Archives: fresh pretty cure

A New Way to Look at Precure Character Archetypes

Posted on by

The Precure Pretty Store in Tokyo has a new batch of idol-style merchandise around the theme of “summer festival.” For it, each of the girls are wearing special outfits and have been separated into different groups around a common theme.

While that’s not unusual in itself, what I find fascinating is that the groups for the most part are not along traditional lines, like “show origin” or “color.” In fact, there doesn’t seem to be any real consistency from one theme to the next. Even so, I think it provides a new perspective on shared values between individual characters, so I’ve decided to lay out the categories below.

Pro Celebrities: Kasugano Urara, Amanogawa Kirara

Love: Momozono Love, Aino Megumi, Aida Mana

Otherworld Singers: Kenzaki Makoto, Kurokawa Eren

Fantastic Dreamers: Haruno Haruka, Yumehara Nozomi, Asahina Mirai

Athletes: Misumi Nagisa, Hyuuga Saki, Natsuki Rin, Hino Akane, Midorikawa Nao

Wildly Expressive: Kurumi Erika, Shirayuki Hime

Bookish Glasses Girls: Yukishiro Honoka, Hanasaki Tsubomi, Tsukikage Yuri, Shirabe Ako

Fairies-turned-Precure: Hanami Kotoha, Mimino Kurumi

Creators: Mishou Mai, Akimoto Komachi, Hoshizora Miyuki, Kise Yayoi

Martial Artists: Myoudouin Itsuki, Aoki Reika, Yotsuba Alice, Hikawa Iona

Musicians: Minazuki Karen, Houjou Hibiki

Secret Hard Workers: Aono Miki, Izayoi Liko

Chefs: Kujou Hikari, Minamimo Kaede, Madoka Aguri, Oomori Yuko, Usami Ichika

Aspiring Doctors: Yamabuki Inori, Hishikawa Rikka, Kaidou Minami

White-Haired (Former) Villains: Eas (Higashi Setsuna), Twilight (Akagi Towa)

Princes: Coco, Natts, Masame Oji, Kanata

Villains Disguised as Schoolboys: Kiriya, Luntaro (Wolflun), Kurosu (Close), Rio (Julio)

Young Mascot Fairy Boys: Syrup, Pop, Rakeru, Rance, Aroma

(The One Exception) Kira Kira Precure a la Mode: Kenjou Akira, Tategami Aoi, Kirahoshi Ciel, Usami Ichika, Arisugawa Himari, Kotozume Yukari

So what do you think of these categories? Do you like thinking of Precures along these lines? The one category that still perplexes me a bit is “Secret Hard Workers,” because Liko and Miki have very little in common. Is there something else they have in common that I’m missing?

And where would the a la Mode girls fit if they had to be divided into them? Would they all go into “chefs,” or would that only work for some of them? For example, would Aoi fit better in “Musicians?”

Save

Save

Save

“Smile Precure!” Transformations Are Widescreen as Hell

Posted on by

Smile Precure! began this month, and it’s bringing back the five-man team back to the Precure franchise. Incidentally, Yes! Precure 5 was also the first Precure to use a widescreen perspective, and when you compare Smile to Yes 5 and its other widescreen predecessors, Smile’s transformation scenes really stand out in terms of how they utilize screen space, particularly with the individual transformations.

Let’s take a look at the old ones first.


Cure Dream, Yes! Pretty Cure 5


Cure Dream, Yes! Pretty Cure 5 Go Go


Cure Peach, Fresh Pretty Cure


Cure Blossom, Heartcatch Precure!


Cure Melody, Suite Precure

Now here’s Smile Precure!‘s heroine, Cure Happy.

Cure Happy’s pose fills the screen in a way that I very rarely see in any sort of transformation sequence, whether it’s Precure, mahou shoujo, anime in general, or even live-action tokusatsu. Happy is not only shot closer, but her body is also slightly angled with both her arms and her hair spread out wide. This makes it so that her body is contact with all four sides of the screen while also occupying the majority of the space in between.

Then we have Cure Sunny, who doesn’t take up quite as much space as Happy does, but still has a body which cuts the shot in half diagonally almost perfectly, again emphasizing the length of the screen.

Granted, not all of the transformation poses in Smile Precure! are done in this manner, as can be seen by Cure Peace above. But whereas the previous series in the franchise stuck to the single figure in the middle of the screen as almost a rule of thumb, the large amounts of empty space on either side of her becomes more of an individual character flourish, and is perhaps even an indicator of her personality. Though I’m not 100% on this, I get the feeling that leaving that much space around Peace has the effect of emphasizing her clumsy, crybaby personality. In contrast, Happy’s personality is the kind that can fill an entire room just as her image fills the screen during her pose.

I actually think there’s a practical reason for this change, and that is the fact that Japan is finally going to switch over (almost) entirely to digital TV in about a month. Older series had to take into account a large amount of people with analog signal TVs, whereas now they can rightfully assume that most of their viewers will be watching in widescreen.

Kitchen Sinking: Pretty Cure All Stars DX 3

Posted on by

Pretty Cure All Stars DX 3: To the Future! The Rainbow-Colored Flower that Connects Worlds celebrates the 10th anniversary film of the series, with eight TV series and a whopping 21 Magical Girls featured. Three franchise-wide crossover films. Three instances of combined attacks. Three opportunities to focus on everyone working together, because as the number of Precure shows increases it becomes increasingly difficult  to actually have any breathing room or down time in these things.

The plot is that of every big crossover movie ever, where the girls have to join forces to defeat a powerful opponent. This time it’s Black Hole-sama, an amalgam of all of the evil energy from all of the defeated final bosses so far. Its minions are villains from the various Precure movies. Aware that being a Precure means having strong teamwork, the villains split the Cures up from their respective partners to limit their effectiveness, while pursuing the “Prism Flower” which connects all of their worlds together, like a cosmic treadmill.

These types of movies simply have no time to develop any real plot, so the main appeal is generally to show all of the characters interacting with each other and appealing to fans of the franchise. I found the splitting up of the various Cures to be an interesting mechanic to accomplish this, and though it’s been done to an extent in the previous films, this time around it’s done thematically. The first group is comprised of the leaders, the second group is comprised of the smart and supportive ones, and the third group is best described as a mishmash of the rest. Very quickly, the leader group finds that while everyone is good at taking charge, they don’t exactly understand each others’ dynamics, while the secondary group thinks before they act but realize they’re accustomed to having someone else act first. The third group is the most balanced, and seem to have the least trouble overall.

That said, even within those similar groups, the character’s individual personalities highlight a number of differences among the similarities. Among the leads, Cure Black is the first to try and come up with a plan, while Cure Blossom is a little more thoughtful. Cure Marine is more headstrong than the other “cool blue” characters, which makes her the catalyst to inspire the others in the second group to not give up. Cure Berry is a little more devious than the other cool Cures. In the third group, Cure Lemonade is the most serendipitous, whereas Cure Moonlight is the most mature. It all works pretty well.

Speaking of Heartcatch, I’ve noticed that in these crossover movies, the heavily stylized character designs have to be toned down to fit in more with the rest of the series, which removes some of their charm but is also necessary in a way. The only time you get to see the “proper” style is when they’re fighting a Heartcatch villain.

A crossover also means big fights, and the movie both delivers and doesn’t. One notable scene involves the various teams doing what would normally be stock footage special attacks, but in fact are newly animated. Rather than doing what’s expected for example, Cure Black and Cure White deliver a Marble Screw while running in unison. On the other hand, with the final combined attack, it just uses the familiar poses and footage, and the attack itself just combines into a rainbow-colored beam. It’s a pretty good looking beam, but given the variety of attacks, it feels kind of lacking because it fails to live up to the potential for a truly epic combination attack. Part of the thrill of seeing a Final Dynamic Special is seeing how all of the finishing blows interact with each other.

One problem in the previous crossover film, Precure All Stars DX 2, was that it didn’t give enough respect to the rookies at the time, which was Heartcatch Precure! Blossom and Marine often looked weak and ineffectual, and it diminished their appearance. This time around the newbies are the girls from Suite Precure, and they feel nice and strong, still the most inexperienced by far but also clearly able to hold their own. They might take it too far though, as some of the more emotional scenes seem odd when they’ve only just begun doing this.

This film also has millions of mascot characters, and that can be a difficult thing to watch for people. The audience-interaction magic wands (the kids in the theater are supposed to wave them to power up the girls) are also back.

Since the first crossover, these films have felt like they’ve been phoning it in a good deal, but it’s overall acceptable. Obvious this movie is for existing fans, and is not really recommended for people unfamiliar with Precure, as it again doesn’t really bother to have a cohesive story and is only really decent for fans who understand the existing character dynamics. A fun watch, but try the first crossover first.

It’s Fresh Precure, and it Finally Has Character Designs

Posted on by

The fine folks over at Toei Animation have recently revealed that their newest Precure series, Fresh Precure, is more than just Very Orange as its official website used to indicate.

We’ve got some main characters now. Momozono Love is Cure Peach. She’s a dancer! Aono Miki is Cure Berry. She’s athletic and wants to be a fashion model. Yamabuki Inori is Cure Pine. She loves animals! All of them are 14 years old, in their second year of Junior High where almost all Precure girls start.

If you’ve ever wondered why I take an interest in Precure, it partly has to do with the way it’s alchemically fused girls’ anime and boys’ anime and otaku anime into a golem of profit and merchandising, all while still being reasonably enjoyable. What steps has Toei taken to continue to ensure profitability? Well, the new costumes seem to have a sort of maid theme, and I have to wonder if that delicate balance of fanbases is leaning ever-so-slightly towards the “otaku” side. The girls are leggier, look older than previous Cures despite being roughly the same age, and even appear to be bustier.

It might not be easy to notice the disparity off-hand, so I’ve provided a comparison image below.

The Precure girls post-transformation have always had more athletic builds, so the disparity between regular Nagisa and regular Love is even more pronounced.

Is it a new character designer or is it the same character designer with some modifications to her art style? Is this a reflection of the increasing average height of Japanese people? Or is it just part of a greater strategy to target people who have a thing for legs?

We’ll find out February 1st, 2009.