Cure Marine is Evergreen: Thoughts on NHK All-Precure Poll Results

The NHK All-Precure Poll announced its results on September 14th, and I’m happy to say that a lot of the things I voted for did quite well. My favorite show (Heartcatch Precure!) and one of my favorite songs (“Pretty Cure 5, Full Throttle GO GO!”) both got 2nd in their respective categories. But there’s one thing that stands out to me above all else, and that’s how Cure Marine, alias Kurumi Erika, aka my favorite Precure character, is the 3rd most popular Precure.

Last year, I made a post about some other Precure polls I found conducted through the website Naver. These polls weren’t as extensive or far-reaching as NHK’s, which ended up receiving over 600,000 votes, and some of the rankings were very different. For example, Cure Beauty was often at or near the top in Naver’s polls, but in NHK’s she’s at a somewhat less impressive 15th place. The OGs, Cure Black and Cure White, took the top 2 spots of the NHK poll but didn’t even get into the top 10 of the Naver ones. Yet, somehow, Cure Marine placed 2nd, 3rd, and 3rd on Naver and 3rd with NHK. While I’m no statistician, to me that consistency seems remarkable.

What appeals to me about Cure Marine is that her infectious energy, her humorous attitude towards life, and the fact that she’s anything but perfect. Her positivity doesn’t come from just being inherently optimistic all the time, and it’s something she clearly actively works at. Marine has a heart as big as her voice and attitude, and her sheer expressiveness seems to make her a hit with both kids and adults. Really, when you’re right behind the prototypical Precures in terms of popularity, I think it says a lot about how the character has affected fans of the franchise and how well she persists in the memories of those who’ve had the privilege to watch Heartcatch Precure! 

10 years later, Kurumi Erika is still unforgettable.

 

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NHK’s Precure Mega Poll: Vote for Your Favorites!

The Japanese television station NHK is doing a Precure Poll that asks about your all-time favorite shows, Precures, minor characters, and songs. While there have been polls in the past from other places, none of them quite have the reach of NHK, so this promises to be a massive one. They expect people outside of Japan to vote as well!

This poll includes all TV series and all movies, and the four categories are as follows: favorite work (pick 1), favorite Precure (pick 3), favorite other characters (pick 3), favorite songs (pick 3).

After each pick, you’re asked to fill out your reasons for choosing, your nickname, age, gender (only choices are male and female), and where you’re from. The last choice in the location drop-down is “outside Japan.”

I’ve already made my choices, as shown below:

Favorite work: Heartcatch Precure!

Favorite Precures: Cure Marine (Heartcatch Precure!), Cure Sword (Dokidoki! Precure), Cure Macherie (Hugtto! Precure)

Favorite other characters: Masuko Mika (Yes! Pretty Cure 5), Dark Precure (Heartcatch Precure!), Tachi Kyouko (Kirara’s manager, Go! Princess Precure)

Favorite songs: “Kono Sora no Mukou” (Dokidoki! Precure ending 1), “Kirakira Kawaii! Precure Dai Shuugou” (Pretty Cure All Stars DX opening), Pretty Cure 5 Full Throttle Go Go! (Yes! Pretty Cure 5 Go)

So happy voting, and remember: Heartcatch Precure! is the best, and so is Cure Marine.

Star Twinkle Precure’s Excellently Personal Transformations

Precure as a whole is known for its fantastically animated transformation sequences, but I’ve been especially impressed by the current Star Twinkle Precure. They feel especially strong and consistent, and both the attention to detail and little design flourishes make each character stand out from the others.

As the main character, Cure Star is the standard from which the others are contrasted. She sets up the basic premise of the series’ transformations–waving around a pen and drawing while singing about who she wants to be–but there’s also a spring and a bounce that highlights her personality in full. Her dancing feels very loose and casual, and at the same time conveys her eagerness and curiosity. Cure Star already embraces who she is and who she wants to be in her daily life, so she doesn’t seem especially different before and after changing into a Precure.

While all the other girls draw their symbol and stand next to or in it, Cure Milky stays offscreen. She then surfs on top of the heart along a flow of green water, playing off the Japanese word for Milky Way: ginga, or “silver river.” Milky seems to express the most joy over transforming into a Precure, which makes sense, given that she’s the only who even knew about the legend of Precure already. Her outfit has a number of elements that suggest her extraterrestrial origin, but my favorite are the clear, bubbly shoulders. They’re reminiscent of old-fashioned portrayals of aliens at the same time that they adhere to the general Precure aesthetic.

The first really noticeable thing about Cure Soleil is that as he continuously traces a circle, it gets brighter and more intense, almost like you’re staring into the sun. It’s the only initial drawn shape to create a fully rendered image (a sun, of course), which she then emerges out of, as if the flames are transforming her. Soleil’s Precure outfit resembles a flamenco dress, calling back to her Spanish/Latin cultural background, without making her feel like a “token” foreigner character.

Cure Selene’s transformation whispers elegance compared to the others, which are more energetic. Her initial drawing is the only asymmetrical one, and the way she stands inside the crescent moon without being inside of the shape itself leaves an impression—especially with the way her feet are planted apart, toes in. Unlike the other girls, she actually rides the crescent moon she draws, and the arrow she shoots is based on her archery background. Her transformation feels the most “freeing,” as if she’s finally not being held back by her upper-crust upbringing.

Overall, I love how much personality and individuality these transformations have. They really emphasize the idea that these girls are trying to transform into who they want to be.

Never Give Up: Hugtto! Precure

In the opening to Hugtto! Precure, the very first thing spoken by the heroine of the story, Nono Hana, is a motivational mantra: “You can do anything! You can be anything! Embrace your shining future! Hooray, hooray, everyone! Hooray, hooray, me! Here we go!”

At first, it feels a little hokey platitude you say to kids: “You can become president one day!” But over the course of 49 episodes, the words grow and grow in weight and significance. Hugtto! Precure knows it’s not easy to do what’s right, that failure can feel devastating, and that life can turn from joy to sorrow in a moment’s notice. Still, it tells its viewers, both young and old, something ever-important but especially in today’s world: “You define your own success, and who you want to be.”

The premise is standard magical girl stuff: Nono Hana is a 13-year-old girl who won’t let the world get her down, when a mysterious baby named Hugtan nd her talking hamster companion fall from the sky. Gaining magical powers to fight off the nefarious forces after the baby, Hana becomes Cure Yell, and over the course of the series makes new friends and allies who join in her fight. Hugtto! also celebrates the 15th anniversary of the Precure franchise, and it pulls out all the stops as a result. The animation and vibrant, impactful action scenes are frequently among the best in franchise history, and the Hugtto! makes numerous subtle and not-so-subtle references to past series.

But even before the first episode, one bit of news about the show stood out to me more than anything else: the fact that the director of Hugtto! is the famous Sato Junichi—in fact, it’s his first Precure! One of the best ever at making magical girl anime that are both poignant and respectful of the young audience watching them, the same attitude seen in works like Sailor Moon, Ojamajo Doremi, Princess Tutu, and Fushigiboshi no Futagohime is on full display in here. When the primary themes are dreams and motherhood, it can be all too easy to create something contrived, but Hugtto! leaps over that hurdle with grace and enthusiasm.

Major and minor characters alike are robust and fully realized, with their own strengths and weaknesses and unique circumstances, as if they all have their own lives and stories to lead. My favorite character is Aisaki Emiru, a rich girl whose overactive imagination leads her into being overly cautious. However, I think the character who encapsulates what makes Hugtto! so powerful is Nono Hana herself.

Hana’s Precure name, Cure Yell, comes from how “yell” (eeru) is used to mean “cheer” in Japanese. This explains not only her cheerleader-inspired outfit but also her general life philosophy: Everyone needs a supportive voice to lift them up sometimes, whether they’re ultra-talented naturals living their dreams or struggling to achieve anything, and that includes Hana herself. As the series points out numerous times, being that source of encouragement might seem easier or less important than what the superstars around her accomplish—Homare as a figure skater, Saaya as an actress, and more—but it’s just as challenging and valuable to inspire others to not give up. It doesn’t come totally naturally to Hana either; she actively works on it, essentially exuding a motherly and nurturing quality not just towards Hugtan but everyone else too.

People can fail and dreams can change, but “You can do anything! You can be anything!” is not meant to be taken literally. Rather, it encourages a mindset that doesn’t let any obstacle, no matter how big or small, trap people into doing nothing.

In terms of messaging, Hugtto! Precure is one of the best in franchise history. It’s very easy for any show of Precure’s kind—a massive merchandising machine—to play it safe and push toy sales, but Hugtto! actively emphasizes a plethora of important lessons that allow it to overcome that pitfall. For example, while Hugtto! has that excellent fighting action Precure is known for, it still foregrounds the idea that violence is ultimately not the answer, that it is the Precure’ s compassion that wins the day in the end. A key instance of this is when Cure Yell gains an elegant and powerful-looking sword, but rejects its violent appearance, claiming that it isn’t what they need in that moment to not just defeat a villain but save him as well.

Other notable stories highlight a progressive bent in Hugtto! Wakamiya Henri, is introduced as a figure-skating rival for Homare but becomes a key figure for challenging gender and sexuality norms. A stand-alone episode about childbirth becomes a lesson to viewers about the wrongful demonizing of Caesarean sections in Japan. The villains, each named after a different era of recent Japanese history, are all portrayed as having succumbed to cynicism and in need of the Precures to show them that they can still believe and dream. As a side note, it’s highly amusing to me that the villain who represents baby boomers, Daigan, loves to talk big about how he’d fix everything with ease, but ultimately proves ineffectual.

So where does Hugtto! Precure rank among its fellow Precure series? A part of me is still more fond of Heartcatch Precure! (which I consider the pinnacle of the franchise), but Hugtto! carries much of the same spirit and DNA that made Heartcatch great. In other words, it’s a top-tier show that’s at once familiar and daring, and perhaps casts a long shadow on what’s to follow. Best of luck to Star Twinkle Precure—it’s going to need some.

The Dynamics of Hugtto! Precure’s Gay Couple

Following a landmark canon lesbian couple in Kira Kira Precure a la Mode, this year’s Hugtto! Precure (a series that is largely progressive in its views) has established its first clearly gay relationship in franchise history. I want to explore the pairing in terms of how it’s portrayed and its significance because there’s a lot to unpack here.

The couple is two side characters, Aisaki Masato and Wakamiya Henri. Masato is the eldest son of a rich and powerful family who, when we first meet him, is all about maintaining the family image. Henri is a half-French, half-Japanese figure skater who enjoys wearing women’s clothing because he makes it look good. They’re opposites in many ways, and at first, rather antagonistic towards each other. “Aren’t you embarrassed to dress like that?” Masato once snidely asks Henri.

Masato is an interesting character, though he doesn’t initially appear that way. When the show first introduces him, Masato’s main actions are to shame and discourage his little sister Emiru from playing electric guitar—her greatest passion. He nags her about how it’s a low-class hobby unbefitting a proper daughter of the Aisaki family. But after Masato is captivated by one of Henri’s performances and the two guys start being seen around each other much more, Henri is shown to be much more supportive of Emiru. Something changes in him.

For better or worse, Hugtto! Precure never says outright that it’s portraying a homosexual relationship. However, for anyone who’s paying attention, the hints are numerous. In one episode, Henri is skating in a competition, and during his performance blows a kiss at a crowd of mostly girls which “just happens” to have Masato at the center. All the girls swoon while Masato barely reacts, but it’s clear what’s going on here.

Given that relative subtlety (one might call it “plausible deniability”), I would venture to say that Masato is initially closeted gay. The reason he’s so hard on Emiru, and why he’s so adamant about her giving up guitar, is likely because he’s projecting his own insecurities onto her. He has to be the proper son who lives up to the Aisaki name. He has to dress the correct way, act the correct way, be the correct way.

Henri, with his fair looks and unflappable personality, explodes all of that. And so, even though their relationship progression is never shown outright, Masato is a little kinder every time we meet him. “Close friends” indeed.

In the end, the fact that Precure can’t just outright say what it has is somewhat disappointing, but the story it’s telling about two guys in love is actually a lot more robust and encouraging than that it may initially seem. The hope is that eventually, Precure will be able to say what it’s really feeling.

Precure: The Crossroads of Voice Acting

Fifteen years is a long time for an anime to continue running strong, and Precure still stands at the apex of the magical girl genre in terms of prominence and notoriety. In that decade and a half, numerous voice actors have lent their performances to Precure, and it’s made this franchise into one in which seiyuu of all stripes, from anime veterans to relative newbies, intersect. To be involved with Precure can become a defining role, or an affirmation of an illustrious career.

In the original Futari wa Pretty Cure, Cure Black was played by Honna Youko, who at the time had more experience playing small roles in live-action series. While the few voice performances under her belt at the time were big deals—starring roles in Studio Ghibli films Omohide Poroporo and Whisper of the Heart—she wasn’t an anime industry juggernaut. Opposite Honna in the role of Cure White was Yukana, who was coming into her own as a fan-favorite due to roles such as Li Meiling in Cardcaptor Sakura and Teletha Testarossa in Full Metal Panic! Since then, Honna has earned some major roles in anime, notably Sumeragi Li Noriega in Gundam 00, but the bulk of her career is in voice-overs and narrations for television. Yukana, meanwhile, has become an anime industry veteran.

Mizusawa Fumie, voice of Cure Marine

Another voice actress who had a career-defining performance in Precure is Mizusawa Fumie, voice of Cure Marine. Prior to Precure, she was relatively unknown, playing roles mostly in small and relatively obscure anime. Now, she’s beloved by both children and adults for her energetic performance in Precure, and is considered a highlight of every crossover movie she appears in. In contrast, Mizusawa’s counterparts—Nana Mizuki (Cure Blossom), Kuwashima Houko (Cure Sunshine), and Hisakawa Aya (Cure Moonlight—were in 2009 already known for numerous characters in extremely popular series. These include Naruto (Nana as Hyuuga Hinata), Azumanga Daioh (Kuwashima as Kagura), and Sailor Moon (Hisakawa as Sailor Mercury).

The list of veterans goes on. Sawashiro Miyuki (Mine Fujiko in the more recent Lupin III works) became Cure Scarlet. Kugimiya Rie, the tsundere queen, came to Precure as Cure Ace. Tamura Yukari (the Magical Girl Lyrical Nanoha to Nana Mizuki’s Fate Testarossa) is Cure Amour. Koshimizu Ami, who originally began her career as Nadja Applefield from the 2003 Toei anime Ashita no Nadja, became Cure Melody. In each case, there’s a sense that they’ve “arrived in Precure” at long last.

One unique case is Miyamoto Kanako, who began her Precure career as a theme song vocalist across multiple series. In time, she landed the role of Cure Sword before going back to performing more themes. Other Precure singers have made cameo appearances, but only Miyamoto has made it as a Cure.

Various levels of acting experience existing in a production is hardly unusual, anime or otherwise. However, what Precure has is sheer longevity and the constant reboots to bring in new blood. It’s been around for so long that girls who grew up with Precure are now old enough to audition for it. To that point, according to the original producer of the franchise, Washio Takashi, 2017’s Kira Kira Precure a la Mode was the first time that girls who grew up watching the series became the voices behind the Precures themselves. Precure is in a unique position to push younger talent while also celebrating the efforts of voice acting’s Titans, and it should continue to do so for as long as it’s around.

A Look at Precure Popularity

I’ve been looking at various Precure polls lately, in part due to a desire to see how a franchise that’s 15 years old is remembered. The polls I consulted were Japanese character rankings from 2015, 2016, and 2017 as compiled by user insight_led, as well as a more recent one from the Japanese-language anime news site Anime! Anime! Being a decade and a half old means opinions can change over time (or according to the age of the voters), which is what I normally would expect, but there are some surprises.

Character Popularity

Looking at the Naver rankings, here are the top 10 characters from each year, along with the tallies each one accrued, based on comments on social networking sites like Twitter and Facebook. Also, kids were not included in the votes; if that core audience was allowed to vote, there’d likely be a significant difference.

2015 (Go! Princess Precure airs)

  1. Cure Beauty (1,541)
  2. Cure Marine (1,224)
  3. Cure Passion (1,107)
  4. Cure Twinkle (750)
  5. Cure Pine (624)
  6. Cure Happy (580)
  7. Cure Ace (575)
  8. Cure Lovely (489)
  9. Cure Peace (440)
  10. Cure Heart (432)

2016 (Maho Girls Precure airs)

  1. Cure Beauty (20,041)
  2. Cure Happy (15,580)
  3. Cure Marine (12,824)
  4. Cure Peace (12,682)
  5. Cure Passion (8,107)
  6. Cure Twinkle (7,750)
  7. Cure Heart (7,432)
  8. Cure Lovely (6,999)
  9. Cure Scarlet (6,890)
  10. Cure Miracle (6,619)

2017 (Kira Kira Precure a la Mode airs)

  1. Cure Happy (12,450)
  2. Cure Beauty (11,394)
  3. Cure Marine (8,924)
  4. Cure Peace (8,804)
  5. Cure Passion (6,409)
  6. Cure Flora (6,102)
  7. Cure Lovely (5,877)
  8. Cure Heart (5,322)
  9. Cure Blossom (5,285)
  10. Cure Chocolat (5,180)

Based on these three rankings, what surprises me is how little recency bias actually seems to influence results. Cure Beauty and Cure Marine are consistently top 3, even as the total counts fluctuate. There appears to be something enduring about both of those characters, which is all the more interesting because they’re 1) in unrelated series 2) almost polar opposites in personality.

For Cure Beauty, the reasons generally given for her popularity are that she’s an ideal combination of strength, intelligence, and beauty. Out of all Precures, Beauty most closely matches the yamato nadeshiko (traditional ideal Japanese woman) in both looks and demeanor, so I wonder how much that’s a factor.

When it comes to Cure Marine, however, the queen of comedic intensity defies expectations for why fans come to love Precure characters in the first place. As mentioned in those rankings, while pretty every other character generally gets comments like “I want to be her” and “I want to be with her,” Marine’s are mostly “I wish she were my best friend.” Seeing as Marine is my favorite Precure character, I’d like to think the Japanese fans also just have incredibly good taste.

Show Popularity

According to the Anime! Anime! poll, the top 3 most beloved Precure series are as follows:

  1. Go! Princess Precure
  2. Futari wa Pretty Cure
  3. Heartcatch Precure!
  4. Kira Kira Precure a la Mode
  5. Smile Precure!
  6. Maho Girls Precure!
  7. Fresh Pretty Cure!!
  8. Yes! Pretty Cure 5 Go Go!
  9. Yes! Pretty Cure 5
  10. Futari wa Precure Max Heart
  11. DokiDoki! Precure
  12. Suite Precure
  13. Futari wa Pretty Cure Splash Star
  14. Happiness Charge Precure!

It should be noted that given the purpose of the site, the general audience for Anime! Anime! would skew towards older and more interested in anime as an industry. One goes there to read essays about and interviews with creators, as well as following general anime news. That’s why I think it’s no coincidence that the most popular iterations of Precure are 1) the original pioneer 2) the series with (in my opinion) the strongest narratives and overall messages. What I’m more surprised about is how well this top 3 aligns with my personal tastes. I consider Heartcatch and Go! Princess to be #1 and #2, respectively, and the unrefined, yet innovative quality of the first Pretty Cure to be a big part of its charm.

While the character rankings and the series rankings are from two different sources, I find it remarkable that character popularity and series popularity don’t really line up. Based on my personal experience, this isn’t a complete shock, but I think it really goes to show that memorable characters can exist almost apart from their sources. Cure Heart is a top 10 (out of 51) character, but Doki Doki! Precure is a bottom 5 (out of 14) show, according to the above sources. It’s also interestingt to me that Cure Marine comes out ahead here. She’s considered a top 3 character, and Heartcatch Precure! is seen as a top 3 show.

Go! Princess Precure is considered the best Precure anime, but interestingly enough, it also has among the worst toy sales out of the entire franchise.

Go! Princess Precure is third from bottom

One might assume that a greater focus on quality storytelling might conflict with how one of the purposes of Precure is to sell toys, but this is not necessarily the case. According to the chart above, the most successful Precure in terms of merchandise sales is actually Heartcatch Precure! There’s perhaps a challenge in being able to achieve high marks in both, but it’s not impossible. The fact that one doesn’t seem to have any bearing on the other is simultaneously reassuring and daunting.

Conclusion (or lack thereof)

I’m not a statistician and I don’t pretend to be. I’m also unsure if there are any truths deeper than what I observed, like how Cure Marine is the Nintendo Switch of Precure (doesn’t compete directly with other Precures and is the better for it), and that toy sales and show quality almost exist on separate planes.

So in closing, Heartcatch Precure! and Cure Marine are the best. Fight me.

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