The Dynamics of Hugtto! Precure’s Gay Couple

Following a landmark canon lesbian couple in Kira Kira Precure a la Mode, this year’s Hugtto! Precure (a series that is largely progressive in its views) has established its first clearly gay relationship in franchise history. I want to explore the pairing in terms of how it’s portrayed and its significance because there’s a lot to unpack here.

The couple is two side characters, Aisaki Masato and Wakamiya Henri. Masato is the eldest son of a rich and powerful family who, when we first meet him, is all about maintaining the family image. Henri is a half-French, half-Japanese figure skater who enjoys wearing women’s clothing because he makes it look good. They’re opposites in many ways, and at first, rather antagonistic towards each other. “Aren’t you embarrassed to dress like that?” Masato once snidely asks Henri.

Masato is an interesting character, though he doesn’t initially appear that way. When the show first introduces him, Masato’s main actions are to shame and discourage his little sister Emiru from playing electric guitar—her greatest passion. He nags her about how it’s a low-class hobby unbefitting a proper daughter of the Aisaki family. But after Masato is captivated by one of Henri’s performances and the two guys start being seen around each other much more, Henri is shown to be much more supportive of Emiru. Something changes in him.

For better or worse, Hugtto! Precure never says outright that it’s portraying a homosexual relationship. However, for anyone who’s paying attention, the hints are numerous. In one episode, Henri is skating in a competition, and during his performance blows a kiss at a crowd of mostly girls which “just happens” to have Masato at the center. All the girls swoon while Masato barely reacts, but it’s clear what’s going on here.

Given that relative subtlety (one might call it “plausible deniability”), I would venture to say that Masato is initially closeted gay. The reason he’s so hard on Emiru, and why he’s so adamant about her giving up guitar, is likely because he’s projecting his own insecurities onto her. He has to be the proper son who lives up to the Aisaki name. He has to dress the correct way, act the correct way, be the correct way.

Henri, with his fair looks and unflappable personality, explodes all of that. And so, even though their relationship progression is never shown outright, Masato is a little kinder every time we meet him. “Close friends” indeed.

In the end, the fact that Precure can’t just outright say what it has is somewhat disappointing, but the story it’s telling about two guys in love is actually a lot more robust and encouraging than that it may initially seem. The hope is that eventually, Precure will be able to say what it’s really feeling.

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Precure: The Crossroads of Voice Acting

Fifteen years is a long time for an anime to continue running strong, and Precure still stands at the apex of the magical girl genre in terms of prominence and notoriety. In that decade and a half, numerous voice actors have lent their performances to Precure, and it’s made this franchise into one in which seiyuu of all stripes, from anime veterans to relative newbies, intersect. To be involved with Precure can become a defining role, or an affirmation of an illustrious career.

In the original Futari wa Pretty Cure, Cure Black was played by Honna Youko, who at the time had more experience playing small roles in live-action series. While the few voice performances under her belt at the time were big deals—starring roles in Studio Ghibli films Omohide Poroporo and Whisper of the Heart—she wasn’t an anime industry juggernaut. Opposite Honna in the role of Cure White was Yukana, who was coming into her own as a fan-favorite due to roles such as Li Meiling in Cardcaptor Sakura and Teletha Testarossa in Full Metal Panic! Since then, Honna has earned some major roles in anime, notably Sumeragi Li Noriega in Gundam 00, but the bulk of her career is in voice-overs and narrations for television. Yukana, meanwhile, has become an anime industry veteran.

Mizusawa Fumie, voice of Cure Marine

Another voice actress who had a career-defining performance in Precure is Mizusawa Fumie, voice of Cure Marine. Prior to Precure, she was relatively unknown, playing roles mostly in small and relatively obscure anime. Now, she’s beloved by both children and adults for her energetic performance in Precure, and is considered a highlight of every crossover movie she appears in. In contrast, Mizusawa’s counterparts—Nana Mizuki (Cure Blossom), Kuwashima Houko (Cure Sunshine), and Hisakawa Aya (Cure Moonlight—were in 2009 already known for numerous characters in extremely popular series. These include Naruto (Nana as Hyuuga Hinata), Azumanga Daioh (Kuwashima as Kagura), and Sailor Moon (Hisakawa as Sailor Mercury).

The list of veterans goes on. Sawashiro Miyuki (Mine Fujiko in the more recent Lupin III works) became Cure Scarlet. Kugimiya Rie, the tsundere queen, came to Precure as Cure Ace. Tamura Yukari (the Magical Girl Lyrical Nanoha to Nana Mizuki’s Fate Testarossa) is Cure Amour. Koshimizu Ami, who originally began her career as Nadja Applefield from the 2003 Toei anime Ashita no Nadja, became Cure Melody. In each case, there’s a sense that they’ve “arrived in Precure” at long last.

One unique case is Miyamoto Kanako, who began her Precure career as a theme song vocalist across multiple series. In time, she landed the role of Cure Sword before going back to performing more themes. Other Precure singers have made cameo appearances, but only Miyamoto has made it as a Cure.

Various levels of acting experience existing in a production is hardly unusual, anime or otherwise. However, what Precure has is sheer longevity and the constant reboots to bring in new blood. It’s been around for so long that girls who grew up with Precure are now old enough to audition for it. To that point, according to the original producer of the franchise, Washio Takashi, 2017’s Kira Kira Precure a la Mode was the first time that girls who grew up watching the series became the voices behind the Precures themselves. Precure is in a unique position to push younger talent while also celebrating the efforts of voice acting’s Titans, and it should continue to do so for as long as it’s around.

A Look at Precure Popularity

I’ve been looking at various Precure polls lately, in part due to a desire to see how a franchise that’s 15 years old is remembered. The polls I consulted were Japanese character rankings from 2015, 2016, and 2017 as compiled by user insight_led, as well as a more recent one from the Japanese-language anime news site Anime! Anime! Being a decade and a half old means opinions can change over time (or according to the age of the voters), which is what I normally would expect, but there are some surprises.

Character Popularity

Looking at the Naver rankings, here are the top 10 characters from each year, along with the tallies each one accrued, based on comments on social networking sites like Twitter and Facebook. Also, kids were not included in the votes; if that core audience was allowed to vote, there’d likely be a significant difference.

2015 (Go! Princess Precure airs)

  1. Cure Beauty (1,541)
  2. Cure Marine (1,224)
  3. Cure Passion (1,107)
  4. Cure Twinkle (750)
  5. Cure Pine (624)
  6. Cure Happy (580)
  7. Cure Ace (575)
  8. Cure Lovely (489)
  9. Cure Peace (440)
  10. Cure Heart (432)

2016 (Maho Girls Precure airs)

  1. Cure Beauty (20,041)
  2. Cure Happy (15,580)
  3. Cure Marine (12,824)
  4. Cure Peace (12,682)
  5. Cure Passion (8,107)
  6. Cure Twinkle (7,750)
  7. Cure Heart (7,432)
  8. Cure Lovely (6,999)
  9. Cure Scarlet (6,890)
  10. Cure Miracle (6,619)

2017 (Kira Kira Precure a la Mode airs)

  1. Cure Happy (12,450)
  2. Cure Beauty (11,394)
  3. Cure Marine (8,924)
  4. Cure Peace (8,804)
  5. Cure Passion (6,409)
  6. Cure Flora (6,102)
  7. Cure Lovely (5,877)
  8. Cure Heart (5,322)
  9. Cure Blossom (5,285)
  10. Cure Chocolat (5,180)

Based on these three rankings, what surprises me is how little recency bias actually seems to influence results. Cure Beauty and Cure Marine are consistently top 3, even as the total counts fluctuate. There appears to be something enduring about both of those characters, which is all the more interesting because they’re 1) in unrelated series 2) almost polar opposites in personality.

For Cure Beauty, the reasons generally given for her popularity are that she’s an ideal combination of strength, intelligence, and beauty. Out of all Precures, Beauty most closely matches the yamato nadeshiko (traditional ideal Japanese woman) in both looks and demeanor, so I wonder how much that’s a factor.

When it comes to Cure Marine, however, the queen of comedic intensity defies expectations for why fans come to love Precure characters in the first place. As mentioned in those rankings, while pretty every other character generally gets comments like “I want to be her” and “I want to be with her,” Marine’s are mostly “I wish she were my best friend.” Seeing as Marine is my favorite Precure character, I’d like to think the Japanese fans also just have incredibly good taste.

Show Popularity

According to the Anime! Anime! poll, the top 3 most beloved Precure series are as follows:

  1. Go! Princess Precure
  2. Futari wa Pretty Cure
  3. Heartcatch Precure!
  4. Kira Kira Precure a la Mode
  5. Smile Precure!
  6. Maho Girls Precure!
  7. Fresh Pretty Cure!!
  8. Yes! Pretty Cure 5 Go Go!
  9. Yes! Pretty Cure 5
  10. Futari wa Precure Max Heart
  11. DokiDoki! Precure
  12. Suite Precure
  13. Futari wa Pretty Cure Splash Star
  14. Happiness Charge Precure!

It should be noted that given the purpose of the site, the general audience for Anime! Anime! would skew towards older and more interested in anime as an industry. One goes there to read essays about and interviews with creators, as well as following general anime news. That’s why I think it’s no coincidence that the most popular iterations of Precure are 1) the original pioneer 2) the series with (in my opinion) the strongest narratives and overall messages. What I’m more surprised about is how well this top 3 aligns with my personal tastes. I consider Heartcatch and Go! Princess to be #1 and #2, respectively, and the unrefined, yet innovative quality of the first Pretty Cure to be a big part of its charm.

While the character rankings and the series rankings are from two different sources, I find it remarkable that character popularity and series popularity don’t really line up. Based on my personal experience, this isn’t a complete shock, but I think it really goes to show that memorable characters can exist almost apart from their sources. Cure Heart is a top 10 (out of 51) character, but Doki Doki! Precure is a bottom 5 (out of 14) show, according to the above sources. It’s also interestingt to me that Cure Marine comes out ahead here. She’s considered a top 3 character, and Heartcatch Precure! is seen as a top 3 show.

Go! Princess Precure is considered the best Precure anime, but interestingly enough, it also has among the worst toy sales out of the entire franchise.

Go! Princess Precure is third from bottom

One might assume that a greater focus on quality storytelling might conflict with how one of the purposes of Precure is to sell toys, but this is not necessarily the case. According to the chart above, the most successful Precure in terms of merchandise sales is actually Heartcatch Precure! There’s perhaps a challenge in being able to achieve high marks in both, but it’s not impossible. The fact that one doesn’t seem to have any bearing on the other is simultaneously reassuring and daunting.

Conclusion (or lack thereof)

I’m not a statistician and I don’t pretend to be. I’m also unsure if there are any truths deeper than what I observed, like how Cure Marine is the Nintendo Switch of Precure (doesn’t compete directly with other Precures and is the better for it), and that toy sales and show quality almost exist on separate planes.

So in closing, Heartcatch Precure! and Cure Marine are the best. Fight me.

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Join the Bakery: Kira Kira Precure a la Mode

According to anime, girls and sweets go hand-in-hand. That’s why it’s all the more surprising that the Precure franchise took this long to create a series specifically dedicated to a pastry and confectionery theme. But Kira Kira Precure a la Mode isn’t merely a baking-themed magical girl show—it’s also quite possibly the Precure most dedicated to its central motif.

Kira Kira Precure a la Mode follows Usami Ichika, a middle school girl who enjoys baking. Learning of a nefarious force that creates havoc by stealing the very deliciousness of desserts—their kira kiraru (sparkles)—Ichika’s resistance is rewarded with the ability to become one of the warriors of legend known as Precure. As Cure Whip, she is joined by other friends and Cure allies to save the sweets, and by extension the world.

Aesthetic themes found in Precure are developed to varying degrees from one show to the next. While Go! Princess Precure directly asks what it means to be a princess and makes this a major narrative focus, Yes! Pretty Cure 5 is a bizarrely eclectic mix. There are butterflies? And dreams? And they fight an otherworldly corporation? But Precure a la Mode goes all-in. The heroes are all based on desserts. Their attacks include chocolate swords and whipped cream. The villains are trying to corrupt pastries and snacks. There’s even a recipe of the week most episodes, and the kids at home can learn how to make all of them! By the end, the show posits the notion that the love and kindness that comes with wanting to bake tasty treats for others can act as an antidote for malice and apathy. A generous claim, perhaps, yet the surest sign that this anime is wholly dedicated to its pro-baking message. It can be a bit ridiculous at times, but I prefer this over not developing the theme enough.

The core cast of Cures is pleasantly varied without falling too hard into generic five-man team syndrome, but their differences are not limited to just their standard color-coded contrasts. While all of them are involved in baking, each of them comes to it in unique ways resulting from what drives each of them. Ichika wants to make people happy through baking. Arisugawa Himari (Cure Custard) is a student of the science of baking, and wants others to appreciate the chemical magic that goes into cakes and cookies. Tategami Aoi (Cure Gelato) is more focused on her dream of being a rock star, but sees baking as a similar space for her passion. Kotozume Yukari (Cure Macaron) excels in nearly everything she does, but her inability to make perfect macarons becomes her opportunity to challenge herself. Kenjou Akira (Cure Chocolat) is the handsome and caring type, who bakes as an extension of her personality, as well as a way to treat her sickly little sister to something delicious. Later additions to the cast, especially a darkly snarky villain named Vibry (or Bibury, if you prefer) further add to the cornucopia of characters that highlight the series.

The Cures complement each other well overall, but special attention should be paid to Yukari and Akira. First, their personalities are rather rare in Precure. Yukari’s wry cleverness makes her almost an anti-trope character, frequently figuring out tricks and traps that the typical magical girl heroine would fall for in any other series. Akira is pretty much a Takarazuka Revue star transplanted into the world of Sunday morning children’s cartoons. Second, both are in high school as opposed to middle school, which is the typical age range of Precure girls. Third, though never stated 100% outright, it’s clear that there’s some shared romantic feelings between the two, with episodes dedicated to their trying to understand each other. While Precure is known for its significant yuri fanbase, these two bring it up a notch by combining multiple franchise-defying aspects together.

Overall, Kira Kira Precure a la Mode is a strong and solid entry into the Precure canon. It doesn’t quite hit the extraordinary highs of some of the franchise’s absolute best, but it’s definitely enjoyable from week to week, carries nice messages about how everyone’s unique, and even pushed that yuri envelope judge a smidge further than expected. It’s capable of appealing to the absolute newcomers as well as those with long-time experience, almost like a perfect chocolate chip cookie—simple, yet profoundly effective.

A New Way to Look at Precure Character Archetypes

The Precure Pretty Store in Tokyo has a new batch of idol-style merchandise around the theme of “summer festival.” For it, each of the girls are wearing special outfits and have been separated into different groups around a common theme.

While that’s not unusual in itself, what I find fascinating is that the groups for the most part are not along traditional lines, like “show origin” or “color.” In fact, there doesn’t seem to be any real consistency from one theme to the next. Even so, I think it provides a new perspective on shared values between individual characters, so I’ve decided to lay out the categories below.

Pro Celebrities: Kasugano Urara, Amanogawa Kirara

Love: Momozono Love, Aino Megumi, Aida Mana

Otherworld Singers: Kenzaki Makoto, Kurokawa Eren

Fantastic Dreamers: Haruno Haruka, Yumehara Nozomi, Asahina Mirai

Athletes: Misumi Nagisa, Hyuuga Saki, Natsuki Rin, Hino Akane, Midorikawa Nao

Wildly Expressive: Kurumi Erika, Shirayuki Hime

Bookish Glasses Girls: Yukishiro Honoka, Hanasaki Tsubomi, Tsukikage Yuri, Shirabe Ako

Fairies-turned-Precure: Hanami Kotoha, Mimino Kurumi

Creators: Mishou Mai, Akimoto Komachi, Hoshizora Miyuki, Kise Yayoi

Martial Artists: Myoudouin Itsuki, Aoki Reika, Yotsuba Alice, Hikawa Iona

Musicians: Minazuki Karen, Houjou Hibiki

Secret Hard Workers: Aono Miki, Izayoi Liko

Chefs: Kujou Hikari, Minamimo Kaede, Madoka Aguri, Oomori Yuko, Usami Ichika

Aspiring Doctors: Yamabuki Inori, Hishikawa Rikka, Kaidou Minami

White-Haired (Former) Villains: Eas (Higashi Setsuna), Twilight (Akagi Towa)

Princes: Coco, Natts, Masame Oji, Kanata

Villains Disguised as Schoolboys: Kiriya, Luntaro (Wolflun), Kurosu (Close), Rio (Julio)

Young Mascot Fairy Boys: Syrup, Pop, Rakeru, Rance, Aroma

(The One Exception) Kira Kira Precure a la Mode: Kenjou Akira, Tategami Aoi, Kirahoshi Ciel, Usami Ichika, Arisugawa Himari, Kotozume Yukari

So what do you think of these categories? Do you like thinking of Precures along these lines? The one category that still perplexes me a bit is “Secret Hard Workers,” because Liko and Miki have very little in common. Is there something else they have in common that I’m missing?

And where would the a la Mode girls fit if they had to be divided into them? Would they all go into “chefs,” or would that only work for some of them? For example, would Aoi fit better in “Musicians?”

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[APT 507] How the Precure Age Experiment Set the Stage for Yuri in Kira Kira Precure a la Mode

Yuri fans have long been into Precure, but a recent episode of the newest series placed yuri front and center into a world that normally shies away from such a direct presentation. See my thoughts on how character age has paved the way for yuri in Precure at Apartment 507.

Here Are My Hopes for Kira Kira Precure A La Mode

precurealamode

I’ve written an article over at Apartment 507 talking about the latest Precure. There aren’t any major details yet, but if you want a quick rundown of Precure as a whole, and want to know how I’d like the series to go, head on over.

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