A common question among anime and manga fans is “How do I support the creators in these industries?” The simplest answer is to subscribe to legitimate anime streaming sites and purchase manga from publishers (whether they’re the Japanese companies or licensors in your country), but it’s undeniable that there are still issues with people in these fields not getting paid enough.
Back in August, I wrote about different ways I found to support creators more directly, and the most ambitious idea was Sugawara Jun’s New Anime Making System Project—a method of production that involves having animators work directly with musicians to create music videos. Recently, they launched their new Kickstarter, and it runs until November 22, 2020. They’ve gotten a number of musicians to provide music for them already, including Donna Burke, the voice of Raising Heart from Magical Girl Lyrical Nanoha.
As of this post, they’ve actually hit their target goal of 5 million yen (about $48,000 USD). Actually, I’d been planning this blog post for a while, but by the time I got around to it, they’d already been funded! That being said, it’s still possible to contribute and make the project even bigger. As for myself, I’ve already supported them through their gogetfunding page, which still hasn’t reached its goal, but unlike Kickstarter, is not an all-or-nothing proposition.
I’m not savvy enough to predict how successful this whole endeavor will be, but I like that Sugawara is trying to innovate. I’ve also been a long-time supporter of his other project—the Animator Dormitory—and the fact that they’re trying to tackle the problem from both ends (housing and salary) gives me hope. Maybe something can truly change.