What does it mean to create a follow-up act to a multimedia franchise as successful as Love Live!? That’s the challenge facing Love Live! Sunshine!! To fans, each of the original girls is something special, something unique, and renewing that fervor can be like catching lightning in a bottle. Of course, a franchise like Love Live! is designed to do just that, across different characters and different iterations of the concept, but it’s still not necessarily an easy task. Though I might be jumping the gun with what I’m about to say, I think the people in charge of Love Live! might now have a much clearer idea of what is most effective, and this potentially manifests in the physical appearances of the characters themselves.
I decided recently to see how the physical characteristics of the μ’s girls stack up to those of Love Live Sunshine!!‘s Aqours. Thanks to Reddit, I found a convenient chart comparing all of their heights and bust sizes. What’s noticeable is that the Aqours members are all closer to each other physically. Toujou Nozomi and Yazawa Nico are at the extremes in terms of bust size (to no one’s surprise), but a character like Hanayo who is above average compared to the rest of μ’s is decidedly normal in the world of Love Live! Sunshine!! Similarly, while half-Italian American Ohara Mari is the tallest, the other girls are also relatively close to her. Keep in mind that the disparity is not especially large, especially when it comes to height. The difference between “tiny” Kunikida Hanamaru and “towering” Mari is a mere 4 inches (or 10 centimeters). Already, there’s a certain narrow range median that reminds me of something anime voice actress Nonaka Ai once mentioned when I interviewed her: she wanted to be an actress but was considered too tall. Similarly, Hanayo’s voice actress Kubo Yurika is the tallest of the μ’s cast. Like Mari, she is 5’4″ or 163 cm.
I think it’s worth entertaining the thought that the success of Love Live! School Idol Project, which grew gradually from a modest success to a cultural phenomenon, has informed the current version in terms of what is the best median to take, at least in terms of physical traits. Moreover, given the seaside venue of Love Live! Sunshine!!, I believe that there is a greater push for sex appeal, though I’m sure they’re aware that keeping the fanservice from going too overboard is important for maintaining Love Live!‘s large female fanbase.
That being said, while they’re more similar in size, I’m not sure the same applies to the characters’ personalities. In many ways, they feel more extreme and more adhered to certain archetypes, such as Yohane’s chuunibyou identity, Kurosawa Dia’s “Kanzuki Karin” levels of haughtiness, or her sister Ruby’s ultra moe shyness. The closest we have to Ruby in in the original was Hanayo, and at this point we’re aware that Hanayo is kind of a maniac. That doesn’t mean the Aqours characters are bad, however. In a way, perhaps it helps to distinguish them further from each other.
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There is a pretty clear doubling-down on the existing Love Live fanbase via Sunshine. The original crew had a more expectant spread of personalities and designs comparatively. You can call it a median but it’s unclear if it suggests anything other than having a different strategy.
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