In the world of Love Live! and its “school idol” setting, there have traditionally been stars that shine brighter than others. This is by design—in the Love Live! School Idol Festival mobile game, for example, a sharp distinction is made between “rare” characters, i.e. those based on the main eighteen characters of the franchise, and “normal” characters used to level up your stronger cards. Over time, however, the “normal girls” have increasingly encroached on that hierarchical barrier. Their artwork on the cards has improved. They’ve received special gag comics dedicated solely to them. Now, thanks to Love Live! Perfect DREAM Project, a new School Idol Festival endeavor, three of the “Normals” have crossed over to become part of an actual school idol group.
The trio in question are Osaka Shizuku (a yamato nadeshiko type in the drama club, sixth from left), Emma (a Swiss exchange student, first from left), and Konoe Kanata (a perpetual sleepyhead, second from left). Along with six brand new characters, they’re receiving the star treatment: distinct profiles with blood types and ages, more extensive details on their backgrounds, and even voice actresses to play them. They even have a school to call their own, Nijigasaki Academy, instead of just being “students at your school!” in LLSiF. It’s a major step up for characters who started off as experience fodder.
A comparison to The iDOLM@STER Cinderella Girls is inevitable. Cinderella GIrls originally began as a mobile game that expanded the number of idols dramatically, but restricting their format to something more simplistic. Over time, certain characters gained popularity, and when the Cinderella Girls anime was made, a lot of them gained voices and more firm identities. However, a major difference is that all of the later iDOLM@STER characters that began in Cinderella Girls and on were designed to be someone’s favorite, instead of having the sharp distinction between “rare” and “normal.”
Perfect Dream Project seems to be a middle point between the older Love Live! philosophy and The iDOLM@STER‘s. It’s not as if all of the Normal Girls are getting upgraded immediately, after all. This could change over time (as is implied in the phrase “and more…”), but for now only three have reached the other side, as far we know. I have to wonder if they’ll end up in a similar position as the three main girls of the Cinderella Girls anime—aspiring idols who are being thrust into a new and exciting world.
One question I have is why Shizuku, Emma, and Kanata were chosen. I have nothing against them or any particularly strong opinion, but it’s just curious that these would be the first. My initial assumption is that they’re the most popular, but that’s not necessarily guaranteed either. Do they hit upon various elements that have not yet been emphasized in Love Live!? Perhaps the unqiue appeal of Emma that, while she’s of European descent like Eri and Mari, she isn’t half-Japanese and she isn’t blonde. Or maybe they’re directly trying to compete with Cinderella Girls. Kanata’s state of constant tiredness brings to mind the master of sloth, Anzu Futaba.
I find the potential future of Love Live! to be quite intriguing. At the same time, I wonder if going too far off their original formula might lead the franchise to lose its core appeal. Having a smaller core roster to work with has its benefits. As long as Love Live! doesn’t lose sight of itself, I think this will turn into a net positive.