In the past, the third Love Live! multimedia project, “Nijigasaki High School Idol Club” (previously known as “Perfect DREAM Project”), had somewhat eluded me in terms of its appeal. Certainly, when it comes to Love Live! In general, I’m usually something of a late adopter—it’s usually the anime adaptations that bring me in, as opposed to the games, magazines, or even the songs. I’m also not so big a fan that I’ll follow every crumb of information, or try to pick favorites before I’ve had a chance to learn about the characters.

Two things have changed since then: the Love Live! School Idol Festival All Stars mobile game (hereafter LLSIFAS) came out, and I attended a delayed viewing of the “Love Live! Fest” concert featuring the girls from all three generations. Together, they’ve given me a better insight into how this third Love Live! Is supposed to work, and its concept of “more individualized school idols” has me curious.

As soon as the nine Nijigasaki girls came out on stage at “Love Live! Fest,” it was clear that the thinking behind them diverged from what went into their predecessors. Rather than appearing as a nine-member unit with matching outfits, each of the singers/voice actors dressed like their characters, who themselves all have very different concert wardrobes. So instead of, say, having all of μ’s in white for “Snow Halation,” it was a hodgepodge ranging from a Swedish dress to a fancy nightgown to a kind of Vocaloid-esque ensemble. Their styles were incongruous, and intentionally so. As explained by one of the members, the theme of the Nijigasaki High School Idol Club is to emphasize each girl’s uniqueness above all else. It’s quite a departure from previous Love Live! projects, which were all about nine girls working as one. 

Each of the Nijigasaki girls also has their own solo number (in addition to a couple of group songs), which is something that the members of μ’s and Aqours didn’t get until later. I think it actually helps convey what each of their personalities is like, as opposed to trying to figure out which girl is which when they’re all singing at the same time. Asaka Karin is supposed to have a more mature sex appeal, and it comes across in spades when she’s the only vocalist. Speaking of Karin, learning about her character was an experience. First, she came out and called herself the “sexy” one. Then, she called her fans “slaves.” Last, it showed her signature symbol: a high heel (hmm). It dawned on me that Karin (as well as the other eight girls) are likely all going for very different audiences from one another.

LLSIFAS somewhat departs from its mobile game predecessor by having more of an ongoing narrative in the story mode. In Chapter 1, you learn that the Nijigasaki High School Idol Club is in a sorry state and on the verge of being shut down. Your goal is to bring back the old members and recruit some new ones, and you basically learn about each of the characters along the way. I think this has been effective in helping me get a better sense of what each of them is all about, with the heavy amount of interaction and the clearer direction doing a good job of showing how the characters are when there’s an obstacle to overcome. Still, I wonder why the forces that control Love Live! as a whole decided to move in this direction for their third endeavor.

I’m not ready to fully embrace Nijigasaki because I find that a bit of resistance is for the best when approaching idol franchises, even the continuation of one I’m already a fan of. The original Love Live! won me over even as I was very skeptical of it, and it took some time for me to enjoy Love Live! Sunshine!!, but it happened eventually. I don’t need to pick a favorite Nijigasaki girl, I don’t need to enjoy every song, and I don’t need to go all-in from the start. That said, I’m looking forward to how the more focused format of an anime will tell their story, and how this idea of individuality will play out. And with a fourth Love Live! project on the way, the Nijigasaki idols will become “senpai” themselves.