If you haven’t heard of virtual youtubers, they’re a recent phenomenon that might be the ultimate intersection between anime fandom’s love of cute girls and the ever-rising prominence and allure of youtuber as identity/occupation in Japan. Virtual youtubers are quite similar to regular old youtubers in that they’re online video hosts who use charismatic and often energetic performances to entertain fans, but their difference is most easily understood by watching:
While a number of the virtual youtubers out there play up the idea that they’re robots, AI, or some kind of existence outside of normal reality, one thing I find noteworthy is that they don’t have quite the same sense of appeal through artificiality as a Vocaloid. Hatsune Miku and Megurine Luka don’t sound like anything like a normal human being, but that is precisely what makes them memorable.
With virtual youtubers, there’s still a very human component behind the voice and video filters that you can feel come through to varying degrees; at the very least, there’s a sense of human-esque imperfection conveyed, as opposed to the uncanny valley of Vocaloids. Kizuna AI has a very smug, almost Yazawa Nico-like attitude that can come back to bite her in the ass. Kaguya Luna sounds like she’s always on edge, and the fact that she sounds like she’s being recorded in a garage hints at the reality behind her. Ojisan’s youtuber persona is a cute, small fox girl, but he doesn’t even try to hide his identity as an older man.
The conveying of “humanity” even comes across in small, subtle elements. You’ll see Kizuna AI videos featuring lots of clear cuts—a common style for youtubers, especially for the more bombastic types. At the same time, she constantly has this windswept appearance that doesn’t make sense (see her ribbon fluttering constantly!), but it makes her appear more active and lively.
Perhaps the biggest thing about the virtual youtuber concept is that it’s simply not meant to cater to the same audience as idols, virtual or otherwise. They can be good singers, but they don’t have to be. They convey a sense of closeness, but they inevitably keep a greater distance because the performative aspect of the virtual youtuber is more obvious. Toeing the line between natural and unnatural is part of why anime characters in general capture so much attention, and virtual youtubers also take advantage of this.
This post was sponsored by Johnny Trovato. If you’re interested in submitting topics for the blog, or just like my writing and want to support Ogiue Maniax, check out my Patreon.