10 years. What kind of fool keeps blogging about anime for an entire decade? It’s a milestone, but not the end of the journey. Still, looking back on my time here, there’s a lot to reflect on. That’s why I’m devoting this celebratory post to writing a not-so-brief history of Ogiue Maniax.
The Birth of Ogiue Maniax
Back in 2006, I had already been interacting with my fellow anime fans online for years. Long, essay-style forum posts were the norm in my communities, and it was just fun to read and write them. However naively, it felt like we were pushing critical thinking about anime and manga. However, the spaces in which I wrote began to dry up, or saw a new generation of moderators too afraid of what outsiders thought, shrinking beneath the judgment of their peers. I wanted a place where I could write what was on my mind.
At first, I didn’t think to start my own blog, and tried my hand as a “guest contributor,” a charitable term for “asked friends if I could post stuff to their sites.” The otaku news blog Heisei Democracy agreed to post an odd essay I had originally wrote for class, titled “Moe as Commodity”-—perhaps more relevant a topic today than ever before. Shiro, who ran the blog Toward Our Memories, offered me a chance to write about Gurren-Lagann and its connections to giant robots of years past. It was thanks to these opportunities that I thought maybe, just maybe, I could go off on my own.
I did not write the first anime blog, of course. The “scene” was well established when I started, with many more cropping up alongside my own. However, as I began to write in those early days, I noticed a tendency for other bloggers to slow down. Sometimes it had to do with real life—something I understand more than ever 10 years later. But in other cases, I heard a common refrain that there simply wasn’t enough to write about. Too many anime were too similar. Yeah, there’s some good stuff, but how much is much is out there, really?
I saw this as a challenge. I truly believed that there was always something worth writing about when it came to Japanese pop culture, and I wanted to see if I could keep it up. My ideal was to publish at least one post, long or short, once a day for seven days a week. It was an odd thing to get stubborn about, looking back.
While I’m no longer writing every single day of the week (I simply don’t have that amount of time or mental energy to devote to Ogiue Maniax), I think I’ve kept the flame of that original desire alive. Sure, I’ve sometimes talked about things that aren’t strictly anime or manga—esports theory, fandom and politics, and mahjong—but I see those topics as an extension of how I’ve grown as a writer, scholar, and human being. Anime isn’t isolated from the rest of the world, and even the decision to draw back and “heal” through media interaction carries effects and consequences.
Blogging as Blessing
Reaching a greater level critical thinking and expressing it through Ogiue Maniax is itself the product of the good fortune that has come from blogging. Back when I first started to gain some traction among online fans, I actually ran into one reader named Erin. At the time, she and her boyfriend (now husband) Noah had their own anime podcast called Ninja Consultant. While I’m naturally introverted and loathed the act of networking, meeting Erin and Noah was enormously beneficial. I didn’t even really consider it networking; it was just meeting new people. That encounter helped set me on a path to working various media jobs over the next few years, and was a catalyst for positivity in my life.
Not long after, I met through my blogging the woman who would one day become my wife. While writing Ogiue Maniax had been beneficial for a number of reasons, I never considered myself a particularly good writer. I just saw myself as someone who wanted to think more deeply about entertainment and media, with the blog being the conduit through which my thoughts are shared. But my wife helped foster in me an unusual, unfamiliar feeling: confidence. She told me that my ability to make complex and difficult ideas accessible and comprehensible to a wider audience was an admirable skill that reflected both my writing ability and my outlook on life. Last year, I decided to take a Harry Potter Sorting Hat test online and it put me in Hufflepuff, the school focused on humanity and providing opportunities for all. In hindsight, it makes sense.
Eventually, this led me to actually living abroad in Europe and taking my academic interest in manga and anime to the next level. For four years, I poured hours and hours of research into manga to an extent I didn’t even think possible, and it filled both my waking hours and my dreams. Even during this time, however, I still blogged. I looked at all that Ogiue Maniax had allowed me to achieve, and I loved the site too much to want to abandon it, even if might have preserved my sanity more effectively. This is the point at which I had to dial back my daily posts into something more manageable: two to three entries per week. Even with the reduced schedule, the constant swirling of ideas and readings and attempts to articulate labyrinthine thought processes brought about a change in Ogiue Maniax. I found myself compelled to delve deeper into my musings on anime and manga as it relates to not just pop culture or subcultures, but human culture in general. It forever changed the way I approach Ogiue Maniax for the better (at least in my opinion).
A Measured Success
More recently, I started my Patreon, and I make a modest amount every month. It’s not enough to make a living, but it supplements my existing income quite nicely. I’ve never had the largest readership around, and it’s even declined as anime blogging itself has dropped off. The Ogiue Maniax path is certainly not what you should try if your goal is to make writing your career, but I think my modicum of success is a reflection that I’ve held onto those core beliefs that originally fueled this blog at its inception even as I, the anime industry, fandom, and the world have changed. More than ever, I believe that there’s always something worth saying about anime and manga, and I hope that I’m able to inspire others to think the same as well.
Focused practice is supposedly the ideal way to improve a skill; knowing your weaknesses and drilling them into strengths is how one should approach the honing of a craft. I did no such thing. I brute forced it by making myself adhere to a schedule and making myself put out something—anything—on a regular basis. While I don’t always produce the best-edited pieces (a string of typos over the years can attest to that), I like to think that it’s made me unafraid of putting my thoughts and feelings out there in the world. Courage is a flower that needs to be nurtured.
Seeing as Thanksgiving is around the corner, I’d like to express my gratitude to the following:
Kio Shimoku: Although I know you’ll never read this, thank you for creating Genshiken. It’s been an inspiration in more ways than one, and has helped me grow as a human being. キオ先生は多分読まないけれど、本当に先生の事、感謝します。『げんしけん』のお陰で人として成長しました。
My fellow Genshiken fans: Whether early on in the blog’s life, or later as I did my chapter reviews, I’ve received much love for my Genshiken musings. Thank you for reading.
MrShadowAnt: My friend for many, many years, you were one of the first people I could truly nerd out with. Thank you.
6th Floor: There are fewer times I look back on more fondly than those afternoons and lunches spent playing games, talking anime, and just being friends. I believe those conversations became a major cornerstone of how I approach the world and my writing. Thank you.
Alain: Thank you, Al, for being someone to bounce ideas off of, and for providing a measured perspective on things.
Anime World Order: To Daryl, Gerald, and Clarissa, thank you for providing a template for how to talk about anime and manga while being entertaining and informative. You’re one of the reasons I even considered starting Ogiue Maniax at all.
Arco: When I think of ridiculously long posts, I think of you. Thank you for writing.
Jeff Lawson: Although you’ve long since left the aniblogging game, thank you for linking to Ogiue Maniax way back. It was the first boost in views I ever got, and I consider it a major cornerstone in the blog’s history.
Shiro: When I first felt that itch to blog about anime, you were one of the first to give me a platform to tackle my ideas. Thank you for providing me that opportunity. That Gurren-Lagann post became one of the two pivotal moments that prompted me to start Ogiue Maniax.
Shingo: Thank you, Shingo. I wrote the article “Moe as Commodity” many years ago at this point, and I think it stands as a precursor to what Ogiue Maniax would become. Also, I want to give an even more personal thank-you for showing me around Akihabara in 2005. I still haven’t forgotten!
Johnny Trovato: Thank you for believing in me and my Patreon more than anyone. I look forward to your requests every month.
Dave Cabrera: It’s funny how we met years before seeing each other in person without realizing it. You’re definitely one of the funniest writers I know, and as you strive to get out there and make yourself known, it inspires me to push ahead. Thank you, and Rosa GIgantor forever.
Veef: Thank you for being an ally in measured mecha fandom, eager for dialogue and civil even in disagreement. I always look forward to podcasting with you.
Patz: Another robot ally, thank you for helping to show the world that robot fans can be more than their stereotypes. Let’s do more con panels together.
KRansom: Whether we’re working together professionally or just for fun, it’s always great to get your thoughts on goings-on in Japanese pop culture and scholarship. People still read the Nausicaa article we translated. Thank you.
David Brothers: We first met on a fighting game forum, but at some point I began to see you not just as a friend, but also as a writer whose strength of voice and desire to do good in the world was something to aspire to. Thank you for making me want to better myself.
Divine: Thank you for having my back in the Netherlands. I do not underestimate how much it helped to have a familiar face abroad.
My friends and colleagues in Europe: Thank you for challenging me and pushing me to improve how I construct and express ideas.
Mitch: I know life has you busy, but I’m still grateful for when you’d take the time to catch any typos in my posts. Thank you.
Erin and Noah: Thank you for reaching out to me. I still owe you a lunch or dinner or something.
Ed Chavez: You’re still the smartest person I’ve ever known when it comes to manga, and I value our conversations. It’s always a pleasure to pick your brain. Thank you.
My wife: You saw something special in me, and encouraged me to recognize it. We’ve been through some interesting times together. Thank you.