Aikatsu! and the Power of Not Running Jokes into the Ground

WARNING: Spoilers
For all of their abundant, game-shilling elements, the Aikatsu! anime have done a remarkably good job of standing on their own. Whether it’s Ichigo or Akari from the first series, or Yume from Aikatsu Stars!, the franchise creates fun, interesting protagonists and then surrounds them with a large cast of equally charismatic and compelling characters. Another important quality of Aikatsu! is that it excels at not letting any of its running jokes overstay their welcome, which is best seen in how it handles its famous “cliff-scaling” gag.

In an early episode of Aikatsu!, Ichigo tries to get in contact with a world-famous fashion designer who lives atop Angely Mountain. Ichigo, willing to do whatever it takes, ends up climbing all the way up, unaware of the fact that she could’ve taken an elevator. After meeting the fashion designer, Ichigo goes on to view her as a guiding voice of sorts, someone to ask for advice. And every time she visits, she takes the hard way.

Ichigo’s “pilgrimage” is not overused. It doesn’t show up every episode, or even every other episode. Every time that mountain shows up, it’s an opportunity to laugh but also to view progress. Eventually, Ichigo climbs it with such ease that it becomes symbolic of her drastic improvement as an idol. I knew that, whenever that cliff showed up, I would smile with glee.

Not every running joke is used as sparingly. Yurika’s vampire gimmick is prevalent. Even here, however, the frequency with which Yurika plays up her faux-occult origins becomes part of the humor. Because Yurika works hard to maintain what pro wrestlers call “kayfabe” (essentially living the role), it becomes one of her endearing qualities. Her constant refrain of “I’ll suck your blood!” is presented as one of the many reasons Yurika’s fans love her.

When it’s revealed late in the first season that Ichigo’s mother is a legendary idol, nothing is more perfect than the further revelation that Hoshimiya Ringo is already well accustomed to visiting Ichigo’s designer. “It’s been a long time since I’ve done this,” she says, ready to climb. The cliff-scaling is not a gag exclusive to Ichigo, but actually permeates the entire idol universe of Aikatsu! 

In one of the later openings, Akari (Ichigo’s successor as heroine) can be seen climbing along with her friends. Thanks to the context established by Ichigo, the scene encapsulates what’s great about Aikatsu!, instead of feeling like a callback to a worn-out image.

This post was sponsored by Johnny Trovato. If you’re interested in submitting topics for the blog, or just like my writing and want to support Ogiue Maniax, check out my Patreon.

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One thought on “Aikatsu! and the Power of Not Running Jokes into the Ground

  1. Pingback: Sound the Gong: Ogiue Maniax Status Update for August 2017 | OGIUE MANIAX

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