Category Archives: industry

Shugo Chara Party! is a Kids’ Show

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You’re probably looking at the title and asking why in the world would Ogiue Maniax be making such an obvious, brain-dead statement. Shugo Chara! was a kids’ show. Shugo Chara!! Doki was a kids’ show. What’s the fuss? Let me clear up something though. While the first two Shugo Chara anime were kids’ shows, Shugo Chara Party! is a KIDS’ SHOW.

The format of Shugo Chara Party! consists of 1/3 live actors introducing the show, 1/3 flash animation starring the Shugo Chara who proceed to engage in hijinks, and 1/3 actual anime episode. This is important to keep in mind.

While shoujo has traditionally been designed to target young girls primarily, there has been for many decades now a desire to implement a degree of storytelling sophistication. This is how the world got works such as Candy Candy and Onii-sama e, and mahou shoujo ends up being no exception. This sophistication is also what manages to draw in additional audiences outside of young girls to magical girls, be it older women, teenage boys, or adult salarymen, and while the manga for Shugo Chara! is running in Nakayoshi, very much a shoujo magazine, it is also written by Peach Pit, manga creators who know a thing or two about appealing to non-female audiences through seemingly feminine stories (Rozen Maiden).

The first Shugo Chara anime is regarded by fans as a very good show (and I would agree), with each sequel being regarded as inferior to the series that came before it. You may have seen back when the second series Doki was airing that people complained about it being significantly worse. They cited the large amounts of filler and lower-quality animation as evidence of the decline, and to some extent that is true, but what the fans of Shugo Chara were truly feeling was actually the sting of them being removed as a relevant demographic. In an old post, I talked about how the characters in Doki tended to talk directly at the audience in a manner reminiscent of Dora the Explorer, and with Party!, it is clearer than ever before that Shugo Chara is being turned into the type of show that kids enjoy at the expense of keeping older viewers and fans of the manga entertained.

Look at Shugo Chara Party! and compare it not so much with shows such as Pretty Cure or even the original Shugo Chara!, but rather Thomas the Tank Engine or Mister Rogers’ Neighborhood. You have live actors talking to you the audience, asking you questions about how you’re feeling. The characters in the animated portions do the same. And while Mr. Rogers can certainly be enjoyable to watch as an adult in its own way, it’s always obvious that 20 year olds are not the target audience here.

In fact, the similarities between Mr. Rogers and Hinamori Amu really come to light when you consider the following famous saying by Fred Rogers.

You’ve made this day a special day
By just your being you
There’s no one in the whole world like you
And I like you just the way you are

Please Hunt Me, Onii-chan: The Willingly Poached Anime

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Cardcaptor Sakura

Cardcaptor Sakura is a magical girl series released in 1996 (manga) and 1998 (anime) which remains very popular among otaku. Following the life of a young girl who discovers magic powers and must use those new-found abilities to collect magical cards which have been dispersed throughout her city, Cardcaptor Sakura’s main draw is the natural charm its characters possess, particularly the heroine Kinomoto Sakura. Sakura exudes a sense of authenticity in her character that makes older male fans feel for her, and sometimes even develop sexual feelings for her.

While it’s never clear as to whether or not Cardcaptor Sakura was intended to be received by the fans in this manner (even though Sakura creators CLAMP were fans themselves before becoming professionals), there exists little of that ambiguity with a similar show, Magical Girl Lyrical Nanoha. Essentially following the same basic premise as Cardcaptor Sakura, Nanoha features a young girl who receives magical powers and has to go collect items, but the key difference between the two series is that while Cardcaptor Sakura was targeted towards primarily young girls, Nanoha was aimed squarely at those older male otaku who were very fond of Kinomoto Sakura and the world in which she lived. The late-night time slot, the merchandising (posters in the otaku-oriented Megami Magazine, Nanoha-themed hug pillows), all of it points to a show made for otaku. Why then, do the people who make and promote Nanoha go through all the trouble of giving the series this magical girl facade and having it designed to look on the surface as if it were designed for the enjoyment of young girls when it clearly is not? The answer is, because that’s what the fans want.


Magical Girl Lyrical Nanoha

“Textual poaching” is a term which refers to the act of engaging a work of media, be it text, television, radio, etc., and taking from it not so much what the author intended, but what is pleasurable or enjoyable to the reader/viewer instead of the work as a whole. Coined by Michael de Certeau in 1984, the term was utilized by Henry Jenkins in his study of Star Trek fans, particularly in the way that fans approached their own creative endeavors pertaining to their chosen fandom. The classic example of this is the notion that Kirk and Spock are romantically interested in one another, based on their close friendship and lines which are interpreted as “hints” towards their “true” relationship.

More recently, Jenkins has talked about how the one-sided conversation between creator and consumer has broken down, and how easy it is now for people to talk to a creator, albeit in the indirect form of shouting into the internet. While Jenkins does not focus particularly on Japanese animation, this is essentially the environment modern anime finds itself in, and in this setting you will find that a number of shows, like Nanoha, are designed to be poached.

At the zoo, chimpanzees are not fed by simply placing the food in front of them. Instead, what the zookeepers do is hide the food in the chimpanzees’ cage so that the chimps may find it themselves, and in doing so are creating a facsimile of the wild setting where chimps would forage for food. Even though the zoo is obviously not the jungle, this artificial foraging is what the chimpanzees prefer to simply having the food given to them. In essence, this is the situation surrounding the otaku and the otaku-conscious creator. The otaku, the fan, gains enjoyment from being able to draw from these works a secondary interpretation of events and characters within, and so the creator responds by making a story which on the surface seems very similar to an “innocent” series, but in actuality is constructed from the ground up as a work meant to simulate the foraging otaku engage in to find aspects of a work they can extrapolate as fans. Another example of this is Prince of Tennis and other similar series which, while running in Shounen Jump, are designed in part to attract the female readers who, similar to the Kirk/Spock fans, saw the “close friendship” theme common in shounen manga as “CLOSE FRIENDSHIP.”


Prince of Tennis

The joy derived from not approaching a work as intended makes sense when you realize that many fans are familiar with the notion of liking things to an extent others may not. Fans, after all, are not the majority. As such, they are experienced with liking things which are not intended for them, to the point that the act of pursuing series not intended for them may become the focus of their activity as fans. Creators understand this desire, and so have responded in kind by making series which are designed to be used in that manner, like a small man-made pond where pre-caught fish are thrown in to make things easier. The relationship between creator and fan/otaku is thus predicated on this willful suspension of disbelief. The otaku are willing to pretend that this series made for otaku is not made for otaku. The creator, in turn, continues to intentionally hide bits of “sustenance” in the fans’ cage, a cage which the fans have willfully constructed themselves and can leave at any time should they choose to do so.

Sunshine + Glass = Happy Times

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News so good I had to post about it twice (wait for the Otaku Crush article).

As anyone who reads this blog might know, I am a fan of both Hidamari Sketch and Glass Mask, so when Scott Green over at Ain’t it Cool News Anime informed the twitterverse about their acquisition and release by Section23 (one of the licensing companies that grew out of the now-defunct ADV), I found myself dancing on the streets, and everybody knew to get out of my way because we got some serious Dramatic Shoujo About Drama here.

I’ve previously written reviews of both Hidamari Sketch and Glass Mask, so if you want to learn more about each series, you can check them out, or if you want to experience them firsthand and totally legitimately, Hidamari Sketch’s manga  is being released in the US under the title Sunshine Sketch, while Glass Mask is being streamed for free online via Crunchyroll. Keep in mind that my review above was written before the streaming was available.

So in conclusion, hell yes.

Nickelodeon Turtles, Heroes in a Gak Shell

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I will tell you that I know exactly zero people who found out about Teenage Mutant Ninja Turtles being sold to Nickelodeon and didn’t have a strong reaction about it. Generally, the reaction from people, including myself, was surprise. Where did this come from? Isn’t TMNT celebrating its 25th anniversary? What’s going to become of our beloved childhood franchise? Reading comments on blogs and such, including Peter Laird’s, a lot of people think that there’s something wrong with the move. As someone who’s been around Teenage Mutant Ninja Turtles for pretty much all of my life, I’d like to talk about it a little, and what the future might hold in store for fans of the series.

A lot of people around my age, when they think TMNT, remember the 80s series and its cowabungas and Krang and questionable pizzas. They’ll say the new 2003 and on series produced by 4Kids just isn’t the same as the original. Of course, the funny thing about this is that in the eyes of many fans of the ORIGINAL TMNT, that is, the Mirage Comics created by Kevin Eastman and Peter Laird, the 80s cartoon was a travesty. I think even Eastman and Laird regarded it in that manner for a long time, much like how Tomino Yoshiyuki saw the Gundam franchise. But just like Tomino, they came to terms with how, while the 80s series didn’t really live up to their image and intent for TMNT, it still possessed a lot of fine qualities which made it so memorable and enduring.

One of the franchise’s main strengths is that its core concept is hardy enough to be twisted and molded into thematically very different stories. The original comics started as a parody but eventually became their own gritty universe. The 80s cartoon was fun and light-hearted and encouraged kids to pick favorites and eat pizza, like what Naruto does with kids now and ramen. The 2003 cartoon was somewhere between the two, with an emphasis on both toys sales and character development, possibly best represented by the time the turtles all went into the future and stayed there for a really long time. The TMNT movies got progressively worse, and they had Vanilla Ice, but I know I am not the only one who thought Go Ninja Go was the greatest thing ever as a kid. So while I might cringe at the thought of Nickelodeon trying to replicate that 80s success today, an attempt which would require a LOT of changes seeing as the old cartoon is really a product of that era, I’m also confident that it’s not going to ruin the franchise any more than any of the other adaptations have sullied its name. And who knows? Maybe we’ll get another Avatar out of the deal.

On another note entirely, have you ever seen how the 80s cartoon portrays sushi? You’d think that it wasn’t animated by Japanese people at all! I get the feeling that when they were drawing it, no one told them it was supposed to be sushi. I wish I had a screenshot to show you guys what I mean.

Celebrating the C-Class of the C-Class: Black Dynamite and Animexploitation

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Last night, I had the fortune of seeing the Blaxploitation Homage/Parody Black Dynamite, and it was fantastic. Despite not being familiar with blaxploitation films. The closest I’ve ever gotten to watching anything like that was The Last Dragon, which I’m kind of sure doesn’t even count. Anyway, fun was had by all, and for a good review you should read the one over at Subatomic Brainfreeze. And if you have the opportunity to go see it, go see it. Because you have the opportunity.

When I got home, Sub linked me to an interview with Scott Sanders and Michael Jai White, co-creators of Black Dynamite (with White playing the movie’s titular character), and something there caught my interest. In it, they said that their goal was not to make Black Dynamite representative of the apogee of blaxploitation cinema, but the films that were made when studios realized they had a successful formula on their hands, and sought to milk that cash cow for all it was worth. They wanted to celebrate the films which went through a checklist of items,  from the rich white guy by the pool side, to the hot bitches, to the liberal application of kung fu, all wrapped in a packaging of shoddy cinematography and excessively expository dialogue. They wanted to celebrate the successful, yet mediocre blaxploitation films in all their film school-reject glory.

It’s an unusual idea I think, in any sort of media, to look fondly upon those works which were just kind of okay at best and weren’t terribly deep, but which sold and made names for themselves. Even in anime discussion, we usually celebrate the so-bad-it’s-good works while shunning the mediocre. And with anime the way it is now, people accuse it of running through checklists, utilizing excessively expository dialogue, and exploiting anime fans to make ultra-formulaic shows. Which they might be, but that doesn’t mean we can’t have fun with it.

From the bit of reading on blaxploitation I’ve done since yesterday (which obviously makes me an expert, right?), the genre came about when US movie studios, suffering the lowest revenues in about 20-30 years, realized that the African Americans were spending a large amount of money in the theaters and so decided to specifically target them by making movies for black people about black people. Much like Super Hero Comics fans and figure-buying moe fans, they became the target audience for relevant genres of entertainment media, for better or worse, because they had the money. Creativity aside, companies would like nothing more than for your dollars to go into their pockets so that they can keep making new works and continue to profit.

That’s the way things go, and much like how Black Dynamite really celebrates the genre of film it’s parodying, warts and all, I have to wonder how fans and creators in the future will regard the anime that comes out now. Maybe in ten to twenty years, we’ll be seeing throwbacks to those old shows of 2009. Not remakes, and not references to the ones that made you think, but the ones that told you, John Animefan, that there’s some kung fu and titties and nekomimi nurse maids in this show so why shouldn’t you watch it?

Modern Context

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Many times you’ll see people, including myself, pointing out that in order to properly judge a work, be it anime, manga, or something totally unrelated to that world, you should also understand the context in which it was made. This could be a historical context, like knowing how Evangelion changed anime. It could be a situational context, such as being aware of the limitations in animation in the 60s and 70s and understanding the realities of low budgets that resulted in the limited animation style used in anime today. And though we talk about it more frequently in regards to the past, who’s to say we can’t apply it to current anime as well?

Due to a number of problems in both the global and Japanese economy, there is not as much money and talent in anime as there used to be. In many instances, studios have to either fall back on something reliable that they know will sell well, or their ambition has to come at a literal price, with production values perhaps not being up to the level of the shows around them. If we understand this reality, why can’t we apply the same awareness of context that we do to older works? We know that not everything can be an artistic, creative, or technical masterpiece (and rarely is that the case in the first place), but we should be able to appreciate what anime continues to do with the resources they have. Yes, it might be disappointing that there are aspects of anime we will likely not see again in the near future as a result of all this, but that’s the case with anime over the years budget or no.

Now I’m not saying that all shows should be absolved of responsibility, and that quality itself should be a non-factor. This is not an excuse for anime to be terrible because we should be that forgiving of their situation. I think there is definitely a line to be crossed and to be toed, and that we should look at each anime we come across in context to understand whether or not a show is bad because of mistakes or because of unfortunate circumstances beyond their control. However, if we can at least try to understand, then I think it will broaden our views as anime fans who can see beyond accepting only the “best.”

Ishiguro and Pals’ Otakon Press Conference Full Audio at Ani-Gamers

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In my Otakon 2009 review, I mentioned a highly informative press conference with guests Maruyama Masao, Ishiguro Noboru, Kikukawa Yukio, and Matsubara Hidenori, and I implored you to listen to the full interview once it was released by some noble citizen. Well it turns out Evan Minto from Ani-Gamers is that Good Samaritan, as he has posted the entirety of the audio on his blog.

Click the link, download the mp3, and be enlightened.

Reductive Production

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As of late, I’ve felt that quite a few anime creators have been taking a reductive approach to determining what is necessary for a piece of fiction to actually work. They’re examining the innards of animation as a story-telling device, and removing seemingly vital organs in order to determine whether it was a heart or if it was just the tonsils. The three most prominent examples I can think of are Miyazaki, Oshii, and Kyoto Animation.

Miyazaki asks, “Do I really need a cohesive narrative when I just want to illustrate a series of events in animation?” and then creates Ponyo.

Oshii asks, “Does my movie really need to be actively engaging when I want to make a movie entirely about tedium?” and then creates Sky Crawlers.

Kyoto Animation asks, “Can a work be considered ‘new’ if everything BUT the story itself is entirely redone?” and then creates the Endless Eight portion of Haruhi.

In every instance here, creators are using their reputations to put surprisingly experimental animations in a public setting for mass consumption. In the case of Oshii and Miyazaki, it’s in the theater, and for Kyoto Animation it’s on TV in the form of one of the most popular anime in recent years. And with these experiments, they are asking a rather weighty question: what exactly is fiction? They’re asking themselves, asking the audience, asking the industry, and depending on the answer they receive, we may see more works like this or less.

How do you feel about this? Should creators be using such public settings to experiment to such an extent?

I feel like in every instance here, creators are using their reputations to put surprisingly experimental animations in a public setting for mass consumption. In the case of Oshii and Miyazaki, it’s in the theater, and for Kyoto Animation it’s on TV in the form of one of the most popular anime in recent years.

Four Kings Meet in a Room to Discuss the Meaning of a Punch Made out of Rocket

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If you were to ask someone informed what the most influential giant robot series of all time were, they’d probably give the following answer: Mazinger Z, Mobile Suit Gundam, Super Dimensional Fortress Macross, Neon Genesis Evangelion. Isn’t it amazing then, when you realize that all four of these series have had recent revivals, as if the Forces of Anime have deemed this period of time to be the celebration of all things humanoid and mechanical?

Mazinger Z has the new Imagawa-directed Shin Mazinger Shougeki! Z-Hen, which takes elements of the entirety of Mazinger lore and its remakes (as well as much of Nagai’s works) and incorporates them into a single cohesive story that explores and brings to light the thematic elements which make Mazinger Z itself such a prominent part of anime’s history. As the first Super Robot to be piloted from within, and the first to declare its attacks with passionate yells, and then in 2009 to make such a show feel fresh and original, I think we’re all the better for knowing it exists.

Gundam received a new series set in our timeline (AD) in the form of Gundam 00, as well as a return to the Universal Century timeline that few expected after all these years in the form of Gundam Unicorn and Ring of Gundam. There’s also the massive celebration of its 30th anniversary in real life, which includes life-size Gundams, weddings on life-size Gundams, and musical concerts. Whichevery way you prefer your Gundam, whether you’re an old-school curmudgeon or someone who came in from Wing or SEED, there’s a message for you, and that message is “Gundam is Amazing!”

Macross Frontier meanwhile celebrated the franchise’s 25th anniversary. Unlike Gundam, Macross doesn’t just get animated series updates every year, so to have a full series emerge and capture much of the energy of the original Macross while still being true to its current era of anime made Frontier a joy to follow. The most interesting departures, so to speak, were the extremely current-era character designs (in contrast with the classic 80’s Mikimoto ones), and the ways in which the concept of  the “pop idol” has morphed over the course of two or three decades.

Evangelion is in the process of having its story entirely re-animated and retold in a series of movies which seek to do more than just cash in on an already perpetually marketable franchise, though that’s not to say that they don’t do so at all, and instead also transform the story in dramatic ways, from adding entirely new characters to subtle changes in the characters’ personalities and actions, everything is moving towards the idea that things will Not Be the Same. It’s also the newest series of the bunch, and thus the “freshest” in the public consciousness.

What’s also interesting about this is that when you step back and look, you’ll see that each of these series has influenced the one after it in very powerful ways, whether indirectly or otherwise. Mazinger Z set the stage for the super robot formula, which led to a young Tomino Yoshiyuki working on super robot series, then getting tired of them, eventually leading to Gundam, the first series to really push the idea of giant robots as tools, and to advance the concept of a war with no real winners that existed in series such as Daimos and Zambot 3. Macross is an evolution of this “real robot” concept thanks to a staff that fell in love with Gundam years ago, and now includes real-world vehicles transforming directly into robots, a much greater emphasis on character relationships, and an optimistic spin with the idea that the power of songs can influence two warring cultures and bring them closer to one another. Evangelion’s director Anno Hideaki worked on Macross, and the influence of both it and Gundam and even Mazinger Z permeate throughout its episodes and general design. The “Monster of the Week” formula made popular by Mazinger Z finds its revival in the form of the mysterious “Angels” in Evangelion, but the story and the monsters are merely part of a philosophical backdrop. Characters are entirely the focus of the series, and these children are so intrinsically flawed that some do not enjoy them as characters.

And now it’s like all of these series are sitting in the same room, feeling the weight of their years of fame, and standing shoulder to shoulder, eager to see what happens next in the world of giant robot anime. And then sitting in the same room is Tetsujin 28, which nods its head in approval.

Are giant robots still capable of capturing imagination and transforming world-views after all this time? I think so, and I think it’s happening as you read this.

So I Don’t Know About You, But My Questions to Tomino are Pretty Awesome

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‘s all I’m sayin’.