A Look at Precure Popularity

I’ve been looking at various Precure polls lately, in part due to a desire to see how a franchise that’s 15 years old is remembered. The polls I consulted were Japanese character rankings from 2015, 2016, and 2017 as compiled by user insight_led, as well as a more recent one from the Japanese-language anime news site Anime! Anime! Being a decade and a half old means opinions can change over time (or according to the age of the voters), which is what I normally would expect, but there are some surprises.

Character Popularity

Looking at the Naver rankings, here are the top 10 characters from each year, along with the tallies each one accrued, based on comments on social networking sites like Twitter and Facebook. Also, kids were not included in the votes; if that core audience was allowed to vote, there’d likely be a significant difference.

2015 (Go! Princess Precure airs)

  1. Cure Beauty (1,541)
  2. Cure Marine (1,224)
  3. Cure Passion (1,107)
  4. Cure Twinkle (750)
  5. Cure Pine (624)
  6. Cure Happy (580)
  7. Cure Ace (575)
  8. Cure Lovely (489)
  9. Cure Peace (440)
  10. Cure Heart (432)

2016 (Maho Girls Precure airs)

  1. Cure Beauty (20,041)
  2. Cure Happy (15,580)
  3. Cure Marine (12,824)
  4. Cure Peace (12,682)
  5. Cure Passion (8,107)
  6. Cure Twinkle (7,750)
  7. Cure Heart (7,432)
  8. Cure Lovely (6,999)
  9. Cure Scarlet (6,890)
  10. Cure Miracle (6,619)

2017 (Kira Kira Precure a la Mode airs)

  1. Cure Happy (12,450)
  2. Cure Beauty (11,394)
  3. Cure Marine (8,924)
  4. Cure Peace (8,804)
  5. Cure Passion (6,409)
  6. Cure Flora (6,102)
  7. Cure Lovely (5,877)
  8. Cure Heart (5,322)
  9. Cure Blossom (5,285)
  10. Cure Chocolat (5,180)

Based on these three rankings, what surprises me is how little recency bias actually seems to influence results. Cure Beauty and Cure Marine are consistently top 3, even as the total counts fluctuate. There appears to be something enduring about both of those characters, which is all the more interesting because they’re 1) in unrelated series 2) almost polar opposites in personality.

For Cure Beauty, the reasons generally given for her popularity are that she’s an ideal combination of strength, intelligence, and beauty. Out of all Precures, Beauty most closely matches the yamato nadeshiko (traditional ideal Japanese woman) in both looks and demeanor, so I wonder how much that’s a factor.

When it comes to Cure Marine, however, the queen of comedic intensity defies expectations for why fans come to love Precure characters in the first place. As mentioned in those rankings, while pretty every other character generally gets comments like “I want to be her” and “I want to be with her,” Marine’s are mostly “I wish she were my best friend.” Seeing as Marine is my favorite Precure character, I’d like to think the Japanese fans also just have incredibly good taste.

Show Popularity

According to the Anime! Anime! poll, the top 3 most beloved Precure series are as follows:

  1. Go! Princess Precure
  2. Futari wa Pretty Cure
  3. Heartcatch Precure!
  4. Kira Kira Precure a la Mode
  5. Smile Precure!
  6. Maho Girls Precure!
  7. Fresh Pretty Cure!!
  8. Yes! Pretty Cure 5 Go Go!
  9. Yes! Pretty Cure 5
  10. Futari wa Precure Max Heart
  11. DokiDoki! Precure
  12. Suite Precure
  13. Futari wa Pretty Cure Splash Star
  14. Happiness Charge Precure!

It should be noted that given the purpose of the site, the general audience for Anime! Anime! would skew towards older and more interested in anime as an industry. One goes there to read essays about and interviews with creators, as well as following general anime news. That’s why I think it’s no coincidence that the most popular iterations of Precure are 1) the original pioneer 2) the series with (in my opinion) the strongest narratives and overall messages. What I’m more surprised about is how well this top 3 aligns with my personal tastes. I consider Heartcatch and Go! Princess to be #1 and #2, respectively, and the unrefined, yet innovative quality of the first Pretty Cure to be a big part of its charm.

While the character rankings and the series rankings are from two different sources, I find it remarkable that character popularity and series popularity don’t really line up. Based on my personal experience, this isn’t a complete shock, but I think it really goes to show that memorable characters can exist almost apart from their sources. Cure Heart is a top 10 (out of 51) character, but Doki Doki! Precure is a bottom 5 (out of 14) show, according to the above sources. It’s also interestingt to me that Cure Marine comes out ahead here. She’s considered a top 3 character, and Heartcatch Precure! is seen as a top 3 show.

Go! Princess Precure is considered the best Precure anime, but interestingly enough, it also has among the worst toy sales out of the entire franchise.

Go! Princess Precure is third from bottom

One might assume that a greater focus on quality storytelling might conflict with how one of the purposes of Precure is to sell toys, but this is not necessarily the case. According to the chart above, the most successful Precure in terms of merchandise sales is actually Heartcatch Precure! There’s perhaps a challenge in being able to achieve high marks in both, but it’s not impossible. The fact that one doesn’t seem to have any bearing on the other is simultaneously reassuring and daunting.

Conclusion (or lack thereof)

I’m not a statistician and I don’t pretend to be. I’m also unsure if there are any truths deeper than what I observed, like how Cure Marine is the Nintendo Switch of Precure (doesn’t compete directly with other Precures and is the better for it), and that toy sales and show quality almost exist on separate planes.

So in closing, Heartcatch Precure! and Cure Marine are the best. Fight me.

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Aikatsu! and Idol Franchise “Experiences”

As Aikatsu Friends! inches ever closer, I find myself thinking about the longevity of Aikatsu! as a franchise. By this October, it’ll be a whopping six years old—a lifetime when it comes to children’s anime. Where other similar series have tried to compete, few have managed to hang on as Aikatsu! has. One of its closest competitors, Pretty Rhythm, eventually pivoted towards the male-idol-centric King of Prism series. Either by outlasting or outmaneuvering other idol series, Aikatsu! feels as if it’s conquered its own niche—though the exact nature of that niche is what I’m trying to figure out.

There are, of course, key differences between Aikatsu! and other idol character franchises. Series like King of Prism and Idolish 7 utilize male idols in a desire to capture a different market. Love Live! and The iDOLM@STER feel like they skew older. Macross Delta and Symphogear have idols as thematic flourishes as part of a greater science-fiction story. They cover various demographics, as well as various degrees of idol presence. Yet I feel there’s another element of difference that isn’t accounted for, as if Aikatsu! and Love Live! occupy different compartments of mental space, at least personally.

While this is only a tentative thought exercise for the sake of categorization, if I had to describe that difference it would be as the following: With Love Live! or The iDOLM@STER, I’m most interested in how the idols will react, but with Aikatsu! I’m most interested in the actions they’ll take. The way I phrased it makes it seem as if it’s a contrast between more passive characters and more active ones, but that’s not quite right. Instead, it’s more that the girls of Love Live! seem to draw their appeal from the way they behave and influence each other, while the girls in Aikatsu! feel as if they influence the environment around them.

Perhaps the reason I see Aikatsu! different is because of the fans and how they express their love for the series on social media compared to other idol anime lovers. Other series appear to celebrate cuteness and style. Fans of Aikatsu! revel in an aura of power and excitement. At the heart of this fan output remains the indelible images of Ichigo, that very first Aikatsu! heroine, as she climbs those cliffs and wields that axe. It’s as if Ichigo and her successors reshape and navigate the land while other idols move through it.

This post was sponsored by Johnny Trovato. If you’re interested in submitting topics for the blog, or just like my writing and want to support Ogiue Maniax, check out my Patreon.

Faces and Feet: Lu Over the Wall

Director and animator Yuasa Masaaki has gone from being the darling of animation connoisseurs to mainstream success story thanks to the success of Devilman Crybaby. In many ways, that series embodies what Yuasa is best known for—experimental animation that moves and undulates with a dream-like quality. His 2017 film (and the subject of this review), Lu Over the Wall, tackles a different yet challenging audience in its own right: children.

Kai is a middle schooler living in Hinashi, a small fishing village known for its sheer lack of sunlight. A DJing hobbyist, his online videos are discovered by two classmates—Kunio and Yuuho—who try to get him to join their band. Uninterested at first, Kai discovers that practicing with them will give him the opportunity to explore the merfolk legends surrounding the town, which results in the three meeting a real live music-loving mermaid named Lu. What ensues is a popping, lyrical exploration of the way dreams and curiosity affect generations of families, as well as the power of discovering when to uphold traditions, and when to move on from them.

There is a very human quality to the movie, especially in the way that Kai’s mood swings are never explicitly explained. When he transitions from deadpan introspection to energetically enthusiastic, is it that the legends he’s been reading about are real? Or is it that Yuuho and Kai are providing him the peer emotional support he never realized he needed? The characters shift and evolve in subtle and realistic ways. Growth doesn’t come as one continuous wave, but in ebbs and flows that only truly stand out when stepping back to view an individual (or a community) as a whole. Perhaps it might be better to compare their development with music—at times fast, at times slow, but with a sense of rhythm that says something is going to happen, and you’d better be ready for it.

As expected, the animation quality itself is big on expressiveness. Characters move and emote constantly, their motions feeling akin to a more subdued and subtle Ping Pong: The Animation. That is, until the dancing starts or the action gets moving. At that point, it veers somewhere between Yuasa as seen in Kaiba and the classic cartoons of Tex Avery. While his non-standard aesthetic might garner worry that it would not fly with kids, this wasn’t the case at all. Laughs and voiced indicators of understanding could be heard throughout the young audience viewing the film. As impressive as the visuals were, they never eclipsed the story nor the theme of small-town dreams.

While it’s easy to assume that his form of twisted and eerie animation could only work on an audience of refined animation experts, Lu Over the Wall shows how Yuasa’s style is more versatile than first impressions give. It’s uplifting, thought-provoking, and still just plain fun.

Interview: Masaki Tachibana, Director of Princess Principal

This interview was conducted at Anime NYC 2017. Masaki Tachibana is the director of works such as Princess Principal, Barakamon, and Tokyo Magnitude 8.0.

Princess Principal is an alternate-history London. It’s a popular theme, to tell an alternate history. What do you think differentiates Princess Principal from other shows?

With regards to how it might be different, on a technical level, how we approach it and how we make the anime is actually not all that different. Whenever we make things, we actually take into account how the characters would react and what would be realistic in that world. In that sense, it’s not that different from other what-ifs we do in anime.

You’ve directed a few shows now, but looking at your history, you’re still contributing as an animator to a number of projects. Do you prefer directing or animating?

In a sense I do enjoy directing more because the director is the one who gets to make the world that the story happens in, as well as think about things like, “How would this character react?” and “What would this character do in these situations? I could also do choreography and other related things, so in that sense being a director is fun. However, I also have my share of fun as an animator, because when I’m an animator and someone else is the director, I can draw the things I want and let the director take care of all the nitty-gritty.

In Princess Principal, the female characters tend to look very different than the male characters, in the sense that the male characters tend to be much taller and tougher and the female characters tend to be much smaller and cuter. Is there a reason for this?

Since the idea of the story is about cute girls being spies, the girls are, in a sense, drawn intentionally cute–as opposed to the men in the show, be it an enemy or an ally. The people in the control room will be drawn to be more trustworthy figures, while the enemies will be drawn to more opposing statures. In that sense, it does have a certain meaning.

To follow up with a related question, Princess Principal works off of a combination of cute and cool. As you made reference to, it’s almost an unexpected contrast within the main cast. Do you think, when trying to combine cute and cool within characters, is it better to have a greater contrast, or is it better to have more of a balance between the two values?

If it was only cool, for example, then you wouldn’t have something all that fun. You would need something like comedy to balance it out. But you can’t put so much of one or balance it so much that it breaks the reality of the setting. So there’s a fine line between keeping the balance and making it enjoyable.

Other shows you worked on, like Tokyo Magnitude 8.0 and Barakamon are very different shows compared to Princess Principal. Do you have a consistent approach to each work, or does it require you to bring something different to the table each time?

What I like to value most is the characters in the story. Even if they need a drastically different touch, I value the characters, how they would deal with hardships, and how they would react to things. I would like them to be as if they were actually there, and then think about what they would do. In that sense, my approach remains constant.

The composer for the music in Princess Principal is Yuki Kajiura. What is it like working with her?

So what actually happens in the sound-making in Princess Principal is, once the scenario is done, the producer, as well as the various people from [Studio] 3 Hz and Actas come together with Kajiura-san to talk. They give her a rough list of what tracks they need. We talk about what we need, and then we let her loose. So in that one meeting, I pretty much convey all of the types of music I want in the various scenes, and I have her do what she likes.

Is this your approach to her, or is it how everyone works with her?

When it comes to this approach, this is mainly what the animation industry is usually like. For example, when we talked earlier about the various people representing each side, there are usually sound directors and others to flesh out the list. That list usually contains 30-40 tracks, and everything is done in that one meeting. Though, right now, there are some other types of anime that focus more heavily on music, like those that focus on vocal aspects or music in general. So those anime might take a different approach.

My final question is maybe the simplest one. What work, anime or otherwise, inspired you to get into a creative field?

When I was a child, I actually watched lots of movies. They ranged from Miyazaki animations to movies by Spielberg, George Lucas, James Cameron, you name it. When I watched them, they ignited the fire in me that made say, “I want to make a movie. It doesn’t matter if it’s anime or live action–I want to make a movie.” This is a generalization, but in Japan, animation requires less of a, how do you call it, less of a period to become to go on to the front lines of production. That’s specifically why I went into anime.

Thank you. It’s been a pleasure interviewing you. Best of luck in your future work!

Movie Madness: Ogiue Maniax Status Update for March 2018

Is it possible to see too many movies in a single month? It looks like I’ll be testing that out. Not only is it the start of the 2018 New York International Children’s Film Festival, but we’ve got the recently released Black Panther along with Pacific Rim: Uprising, Isle of Dogs, and A Wrinkle in Time. I’m a bit concerned about the sheer quantity overwhelming my ability to engage with each movie, but we’ll see how it pans out.

As a general rule, disengage before you start to feel yourself burning out. This applies to not just anime or entertainment, but even work. Managing your health mentally, emotionally, and physically to the best of your abilities!

In other news, I’ve started a Ko-fi page for Ogiue Maniax. It’s basically an online tip jar, ideal for those who want to support Ogiue Maniax now and then, but either won’t or can’t commit to a Patreon sponsorship.

So from now on, my monthly list of supporters will include both those from Patreon and from Ko-fi.

General:

Johnny Trovato

Ko Ransom

Alex

Diogo Prado

MagiGold

Sue Hopkins fans:

Serxeid

Hato Kenjirou fans:

Elizabeth

Yajima Mirei fans:

Machi-Kurada

My favorite posts from February:

“I Go High, You Go Low”: Hashikko Ensemble

Kio Shimoku’s new manga! Expect to see this every month for the foreseeable future.

Join the Bakery: Kira Kira Precure a la Mode

Another Precure series concludes. How does this one stack up to its predecessors?

The Legacy of a Knight. Mazinger Z: Infinity

The 2018 sequel/revival of history’s most important super robot. A must-see for giant robot fans.

 

Patreon-Sponsored

The Unreality of Virtual Youtubers

Thoughts on the success spawned by Kizuna A.I. and those who followed her.

Closing

Watch A Place Further than the Universe. It’s not just “girls doing something,” it’s “girls getting something done.”

Ogiue Maniax on the Cockpit Podcast Talking “Mazinger Z: Infinity”

Did you get to see Mazinger Z: Infinity? Whether you’re a fan of the robos or not, check out the latest episode of The Cockpit.

Along with host PatzPrime and fellow mecha enthusiast Dave Cabrera, we formed a true Super Robot Army.

The only question is, which of us is Great Mazinger, Getter Robo G, and Grendizer?

“Cardcaptor Sakura: Clear Card” Further Acknowledges Meiling

There’s more and more evidence that Cardcaptor Sakura: Clear Card is canon to the old anime TV series, not least of which is the fact that it actually acknowledges the anime-original character Li Meiling. Recently, however, Meiling has graduated from “name drop” to “onscreen cameo,” further showing the new anime’s dedication to bringing back the characters fans love.

In episode 6, Sakura and Kero can be seen having a video chat with Meiling, who’s living in Hong Kong. While showing up on a smartphone screen is not as glamorous as, say, flying in and directly participating in Sakura’s adventures, I’m still quite appreciative of her appearance. In this respect, Cardcaptor Sakura: Clear Card reminds me of Twin Peaks Season 3, when Dr. Hayward shows up on Skype as part of an effort to have as much of the old cast show up as possible. Before that, I assumed Meiling would be more of a Sheriff Harry Truman—mentioned only in passing.

Like the other characters, they even brought back Meiling’s original voice, the now-famous Yukana. Back in Cardcaptor Sakura, Meiling was one of her first big roles. Since then, Yukana’s become a who’s who among seiyuu fans, for roles such as Teletha Testarossa (Full Metal Panic!), Cure White (Futari wa Pretty Cure), and Kale (Dragon Ball Super).

I have to wonder if the staff of Clear Card are giving a nod to all the Meiling fans, because I believe there are few anime-original characters as beloved as her. Even though she isn’t part of the manga, she blends into the first anime almost seamlessly, and for some fans is even one of the major highlights. I might even put her on par with another famous “filler” story that transcended the label: Naru (Molly) and Nephrite in Sailor Moon.

Here’s to hoping for more Meiling!

The Legacy of a Knight. Mazinger Z: Infinity

A mechanical titan emerges from a pool of water, piloted by an impetuous youth. With the power of Japanese science, this boy and his robot use lasers, mjssiles, and (of course) rocket punches to defend the Earth from the forces of evil. This simple concept became one of the foundations of anime and manga, helping to spawn the “super robot” genre as we know it, and made Mazinger Z a household title across Japan. The 2018 animated film, Mazinger Z: Infinity is the latest iteration, joining other recent Nagai Go revamps such as Devilman Crybaby and Cutie Honey Universe.

As one of the seminal works of an entire genre, Mazinger Z has been re-imagined and reworked time and time again. Whether it’s a mythological alternate world (God Mazinger), an ultra-macho 90s edition (Mazinkaiser), a mid-2000s meta epic (Shin Mazinger), or something else entirely, there’s always a desire to return to the father of super robots. Common to all of these works is a desire for action, tension, and spectacle, so it’s interesting to see how each film navigates the balance between new and nostalgic, as well as where on the Nagai spectrum of “goofy to gory” it falls.

Mazinger Z: Infinity takes place ten years after Kabuto Kouji, the hot-blooded hero of the original series, defeated his arch-nemesis, the mad scientist Dr. Hell. Now in his late 20s and a scientist, he researches photon energy (the power source of Mazinger Z) alongside his childhood love interest, Yumi Sayaka, spreading a clean energy source around the world. But when the forces of Dr. Hell reemerge with the goal of retrieving Mazinger Infinity—a mysterious robot/artifact that dwarfs even Mazinger Z in size—the people of Earth and Kabuto Kouji have to decide how to best protect their planet. Key to this conflict is a girl found inside Mazinger Infinity named Lisa.

The action scenes are amazing, as expected. The very first thing the audience sees is Great Mazinger in combat, piloted by Tsurugi Tetsuya, using nearly all his signature moves as if to make clear that this film revels in the thrill of combat. Later sequences are similarly impressive, especially in how they focus not on the classic one-on-one battles of the 70s but on large-scale clashes. The rest of the film, i.e. the non-action moments, tend to feel kind of safe and harmless at least in terms of presentation, like what one might typically expect from a Tezuka Production anime (Mazinger Z: Infinity is by Toei Animation). Visually speaking, Devilman Crybaby this is not. If Mazinger Z: Infinity was just about fighting, it probably would have been good enough. The film, however, is surprisingly ambitious.

This desire to do more can be seen in both the world-building and the messages conveyed, as blunt and hamfisted as they are in execution. Throughout the movie, there are numerous cases that show, “what if the technology of the Mazinger world has progressed?” Not only is photon energy ubiquitous, but it was even instrumental to helping the world rebuild from disaster—which is probably Dr. Hell-related but also draws parallels to the 3.11 Fukushima triple disaster. Robots of a global peacekeeping force are based off of the Mazinger series, and Kouji’s little brother Shirou is a pilot.

Yet while Mazinger Z being powered by a miraculous energy might have once been interpreted as a kinder look at nuclear power, Mazinger Z: Infinity takes a contemporary stance in light of 3.11. At one point, Sayaka expresses that although photon energy is an incredibly clean source of energy, it can still be exploited by humans for less than altruistic purposes. Mazinger is classically described as having the potential to be a “god or demon”—a notion that not so subtly reflects humanity’s relationship with technology. Messages about life and family further reflect a desire to communicate social morals, which is quite different from most of the previous sequels and re-imaginings.

While the movie is meant to take place a decade later, that 10-year difference feels massive and more like the 50 years that have passed since Mazinger Z debuted. Yes, Kouji is still in his prime, so his inevitable return to the cockpit can be less of a Rocky Balboa or The Last Jedi Luke Skywalker situation. But for everything else, that decade of time embodies various cultural and historical changes since Mazinger Z debuted, and includes idols, home computers, the internet, and more. Lisa, with her robotic personality, can even be seen as a Nagai version of Ayanami Rei from Neon Genesis Evangelion. On a similar note, Kouji is faced at one point with a very Shinji-esque situation, but approaches it as only the very first super robot pilot would.

One aspect of Kouji’s aging I enjoy is the fact that he became a scientist; it’s the future I always wanted for him. His grandfather and father were both scientists who built Mazingers, so I always thought it would only make sense. I just wish he would build his own robot finally, but perhaps him being more of a “peacetime” scientist is important.

Before Mazinger Z: Infinity, there were special interviews with the staff, and what’s notable is the utter lack of pretention. When asked what they key point of the film is, the response was “entertainment.” When asked what fans should look out for, the answer was essentially “cool robot fights.” It’s a largely straightforward film that wears all of its messages on its sleeve, speaking to kids and adults alike.

A final note about nostalgia: One original character for Mazinger Z: Infinity is the leader of the joint forces that defend against Dr. Hell’s mechanical beasts. That character is voiced by Ishimaru Hiroya—the original voice of Kabuto Kouji.

Canon vs. Fanon vs. Headcanon

“Headcanon” is an interesting term to unpack. It’s essentially an oxymoron that says, “I want to believe in how I interpret a given story over whatever the official narrative says,” making it a contradiction with a strongly postmodern bent. Headcanon, by meaning, lies outside of “canon,” but it’s also a different beast from “fanon,” which often carries a communal element.

As it has gained traction, headcanon increasingly butts heads with the other two. But while the battle of headcanon vs. canon might appear to be the more prominent fight for fans, I think what really defines much of the fandom divisions of the current age is the struggle of headcanon vs. fanon, and how this conflict plays out contributes to the extreme reactions seen in fandom online.

The creation of fanons requires two elements. First, much like headcanon, fans need to prefer some aspect of their own interpretations over something that is unsatisfying in canon by way of quality or omission. If Pokemon fanfic writers prefer a grittier world, it’s because the franchise is geared towards a kinder vision and they want something else. Second, there needs to be some kind of consensus. Not every fan needs to agree about a pairing, but enough fans must exist for a romantic coupling to gain traction, especially if it’s a dominant part of the fan discourse.

Headcanon, however, obviates the need for mutual agreement. The use of the term, though not inherently confrontational, carries with it a notion of the individual over the group. While fans might cross-pollinate ideas, it comes down to each and every fan, instead of what a community thinks.

This potentially leads not just to differing views of a work’s value, but also a disparity between what it means to be a fan and what it means to be in a fandom. Speaking from personal experience, over the years, I’ve gradually moved away from large, online communities to a closer circle of friends. Now, when I encounter “the fandom” of something, it can be like stepping into a foreign country, even down to being exposed to unfamiliar lingo. I wonder how my interpretations, headcanon or not, can differ so much from the dominant ideas in a given fandom collective.

In hindsight, this is rarely surprising. It’s uncommon for a single person to arrive at the same conclusion as a group, and even one group’s ideas will not align with another’s. A person who is truly alone, in the sense of not having others to talk to, would only have themselves to debate with. Moreover, when people form communities around a hobby, they have a high chance of bringing in like-minded peers; all the more so when fandom is a catered experience via Twitter or Tumblr.

Fanon isn’t some monolithic creature. There are multiple fanons, much like how it’s impossible to have every headcanon be exactly the same. One can even argue that a single property can have multiple canons, as long as it never fully defines which version is “official.” But the conflict between fanon and canon is generally old and fairly easy to understand. There’s what the creators say, there’s what the fans say, and even the most tightly controlled work will have moments left to interpretation. Moreover, because the Word of God, so to speak, carries a kind of authority, fanon is positioned as a kind of rebel entity.

But when the fight is headcanon vs. fanon, it’s the fanon that turns into the empire. If a lone fan wants to be accepted, they’ll have to take on enough of the assumed truths of the group, or be willing to encourage debate and disagreement. Because of how fans are so capable of tying their fandom to their personal identity and values, disagreements can hit close to home, or be seen as an affront to one’s beliefs. This is why a focus on social consciousness and progress, even though those concepts aren’t bad ones, can lead to a kind of zealousness that can create a negative image. The way a fandom thinks, even if it’s ultimately in a positive and beneficial direction, can become very hostile to outsiders, i.e. those who have not been baptized in the fires of fanon.

I think one of the major factors contributing to the ways in which headcanon, canon, and fanon clash is, likely to no one’s surprise, social media. It simultaneously allows people to connect while also in a sense isolating them from each other, while the internet itself has long been a space where beliefs, no matter how big or small, are defended seemingly to the death; one set of words vs. another. There’s no sign of it stopping any time soon, but I hope to see a greater awareness of the value of both individual and group mindsets in fandom.

Little Witch Academia Translation Trickery

Little Witch Academia has been out on Netflix since last year, and it’s a wonderful show worth everyone’s time. Having watched it with English subtitles, I’ve noticed a few hiccups here and there when it comes to the translation. These are not deal breakers, but it does speak to how translation is more art than science, and it’s worth looking into the fact that translating for anime and manga comes with its own share of unique pitfalls.

One unusual aspect of the translation that even non-Japanese speakers might notice is a tendency to avoid repetition despite it being present in the original Japanese. For example, a character might say, “Witches.” Then another character would ask “Witches?,” in response. In the subtitles, the first character would still say “Witches,” but the second might respond, “What are you talking about?”

This has partly to do with the fact that using the same word over and over again is not necessarily considered bad writing in Japanese, but in English (which is famous for its sheer amount of synonyms), this can make dialogue sound extremely awkward and unnatural. Changing up the vocabulary for English not in itself a bad idea, but it can run the risk of introducing ideas or words into a character’s speech that might not reflect who they are or what they would say. It creates room for inaccuracy even as it ends up sounding a little more natural, and it’s a tricky balance to maintain.

What’s worse is that sometimes the desire to make the English sound good can backfire. Anime and manga come out on a pretty constant schedule, with little lead time between chapters and episodes. Japanese as a language thrives on context to shape meaning, and terms or phrases are often left intentionally ambiguous, becoming clearer as the series goes on. Sometimes a phrase can be so awkwardly ambiguous when translated directly that a translator might feel compelled to massage it, only for it to bite them in the ass down the line. For example, a character whose gender is unknown can get away with never being referred to by gender in Japanese pretty naturally, but someone who doesn’t know this is an important plot point might assign a gender because gender-neutral pronouns in English are not entrenched into the language.

In Little Witch Academia, to a certain extent, one of the series is a quote from the character Shiny Chariot, which translates literally as “A believing heart is your magic.” It sometimes appears in the show itself, in English, so a simple solution would have been to use that directly, but it does sound a bit clumsy. The translator decided to go with “Believing in yourself is your magic.” Initially, this makes sense, as what exactly the heart believes in is unclear, and the heroine Akko uses it as a refrain to keep soldiering on. However, by the end of the series, this turns out to be somewhat inaccurate; it’s not necessarily that Akko believes in herself, but that she is able to believe in what’s possible.

Given that Little Witch Academia was released all at once on Netflix, there was the potential to go back and fix this, but I don’t blame the translator for not doing so. I don’t know what the schedule or system is like for subtitling on Netflix. It’s just a strong case of why translating is a tricky beast.