Fan vs. Official: Bokura no Love Live 12 + Love Live! School Idol Festival Thanksgiving 2016

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In my most recent trip to Japan, I attended two different Love Live! events in one day. The first was “Bokura no Love Live! 12,” a doujin event. The second was “Love Live! Sukufesu Kanshasai 2016″ (School Idol Festival Thanksgiving 2016) in Ikebukuro, an official event held in celebration of the School Idol Festival game. The contrast between an event that revels in fan expression and one that presents everything in an official capacity is interesting to me, because I think it shows both the strengths and weaknesses of each approach to fandom.

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Though I had the opportunity to take a look at both, a question occurred to me as I was traveling from one to the other: if I could only go to one, which one would I choose? I took this from the perspective of a Koizumi Hanayo fan. At the doujin event, I could buy Hanayo-dedicated fan comics from people I knew were fans of Hanayo as much as I am (if not more!). I found a bunch of amazing comics and parody works, and I even got a couple of amazing tote bags that might be my favorite purchases of my entire Japan trip. There’s sort of an interesting magic to buying things in person that get lose with just ordering online, and it’s enhanced when you know the person behind the table put their heart and soul into it. Overall, it was one of the best highlights of my trip to Japan.

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However, doujinshi are, of course, not official portrayals of the characters. This is in many ways the advantage of fanart, fanfiction, etc., but what’s also clear is that the fan material feeds off of the official presentation. Much for the art at “Bokura no Love Live! 12” was clearly inspired by the images found in magazines, the mobile game, and everywhere else. There is a kind of power to official merchandise because it presents the characters at their best, but it’s also limiting because they can’t stray too far off from what is deemed “okay.”

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For example, the shirts being sold at “Thanksgiving 2016” were all prints of existing art that could be found in lots of places, while the merchandise sold at “Bokura no Love Live! 12” felt a little more unique because they weren’t officially sanctioned images slapped onto clothing. That’s not to say official Love Live! merchandise has to look blunt and straightforward (I actually also got a swank Love Live! polo shirt just the day before these events), but they seem to lean in that direction.

Another instance of the difference between events has to do with yuri and pairings. Love Live! encourages yuri to a certain degree, but has to keep it implicit because it’s supposed to appeal to all sorts of people (and indeed I saw everything from little girls to businessmen at Thanksgiving 2016). A doujin event, on the other hand, can go as explicit as possible in more ways than one, and can even merge the innocent with the racy and have them all exist in one place. Characters can be drawn to fit the whims of the artists to a greater degree with the doujinshi, but they necessarily must feed off the source material at least to a certain extent. Nico/Maki doujinshi can go the distance, but the dynamic between them is rendered through the anime, the game, and other canon resources.

Official events also have resources on their side. One of the highlights of “Sukufesu Kanshasai 2016” was a live School Idol Festival game where nine different people played simultaneously, each one commanding one of the buttons by stepping on them. The cards being used where all nine of the μ’s girls, but with special outfits for the event, and they were surrounded in a mall by throngs of fans dancing and singing along. A doujin event really couldn’t pull that off to the same capacity, nor could they be the place to get official Love Live! Final μ’s Concert shirts, which were a popular item at both events that granted legitimacy to the wearer’s fandom.

The division between official and unofficial events can be rather gray because of how the two feed into each other. The output of fans, albeit more often in the form of monetary purchases, informs the official companies responsible for Love Live! just what the fans are into. The fans, as mentioned, take inspiration from the official material, and convert it, thus spreading the joy of Love Live! further.

It’s hard to choose between the two when both have so much merit, but ultimately I think I would have gone for the doujin event just so I could have that experience of walking around and buying fan-made works. It’s sort of the difference between attending fan panels and official panels at conventions. The official panels are where you can meet the creators, but many times they’re curated and micromanaged heavily, whereas doujinshi and fan panels can stray from the “company line” so to speak. This makes them, in my opinion, overall more interesting, but I’m well aware that all of the Hanayo rice memes required the source material to emphasize it in the most amusing ways.

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The last thing I’d like to talk about is actually a little card found in the bag of freebies from Thanksgiving 2016 which is a drawing of some of the School Idol Festival-original girls. Unlike The iDOLM@STER, there is a clear stratification between the main girls (be they μ’s or their successors, the new group Aqours), who are considered “Rare Cards,” as opposed to the “Normal Card” girls that are basically fodder for the former. Here, even at this official event was a small token of appreciation for the lesser idols, and a part of me wishes that someone, be they official creators or doujinshi creators, would take the next step and flesh them out. The result would be different on either side, but both would provide value in their own ways.

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PS: I mentioned a freebie bag for “Love Live! Sukufesu Kanshasai 2016,” and I happen to have an extra one. I’ll be holding a contest soon to determine the winner, so stay tuned!

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Do! Do! Do! Dreaming Again: The New Cardcaptor Sakura: Clear Card Saga

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There’s a new Cardcaptor Sakura manga in town—Cardcaptor Sakura: Clear Card Saga—and I practically tripped over myself in excitement to get it. The series is one of my favorite anime and manga of all time, and its charming characters, light yet dramatic story, and cute aesthetic make it a classic of the magical girl genre. But it’s been a long time since we last saw Kinomoto Sakura and the rest of the cast proper (meaning no weird Tsubasa Reservoir Chronicle alternates!), and CLAMP, the creators of Cardcaptor Sakura, have also changed a lot since the late 90s when the original manga debuted.

Thus, while reading I had two questions in mind: in what ways does this new iteration try to capture the old CCS charm, and to what extent does it reflect a more contemporary sensibility?

The Story of Cardcaptor Sakura

The original Cardcaptor Sakura follows Kinomoto Sakura, a 10-year-old girl who is tasked with collecting mystical cards known as Clow Cards. As she retrieves them, the cards give her magical abilities such as flight, and command over the elements. Eventually obtaining all of them, Sakura soon discovers that she must also transform them into her very own “Sakura Cards” and become their new master. After much hardship (and a developing romance between her and Chinese rival/friend Li Shaoran), she succeeds, leaving her to be quite possibly the most powerful magician on Earth.

The Clear Card Saga takes place during the same timeframe as the epilogue of the original manga, when Sakura is in middle school and reunites with Shaoran, who has transferred back from Hong Kong so they could attend school together. In this chapter, we see many familiar faces, including Sakura’s family, her best friend (in fact the best friend in all of anime and manga) Tomoyo, and her magical guardians, Kero and Yukito. The first chapter is mainly there to re-introduce the cast and to set up a reason for Sakura to take up her magic wand once more, and in that respect it is a welcome homecoming.

No Pasta

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One of the most immediately notable aspects of the new series is that it lacks any signs of current CLAMP’s “noodle people” style that has permeated their works over the past decade and change, wherein characters have unusually long and distended-looking proportions. All aspects of the series seem to be geared towards reviving the original Cardcaptor Sakura look, albeit refined with many more years of experience.

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In one scene, Sakura mentions that she hasn’t had to use magic in a long time, and I find it to be a striking moment for a couple of reasons. First, while it’s impossible forget that Sakura is indeed a magical girl series, I almost didn’t notice that there was little mention of magic prior to her staring fondly at her old wand. Cardcaptor Sakura is well grounded not just in its fantastic elements but also its human relationships (both platonic and otherwise), and the series draws much of its strength from them. Second, while she doesn’t state it herself, she can indeed be argued to be the strongest magician there is, but she still behaves like an innocent young girl with a heart full of love and energy. Would it be strange to compare her to Saitama from One Punch Man?

Tomoyo: Return of the Queen

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I don’t think I’m alone in saying that, as fond as I am of Sakura herself, Daidouji Tomoyo is the one I’ve been most looking forward to seeing again. For years, she was my favorite anime and manga character, and it actually wasn’t until I discovered Ogiue that this changed. Even so, Tomoyo is still my #2 because of her warm heart, support of Sakura, and series of minor eccentricities. Her grand return is nothing short of spectacular, and I look forward to seeing more of her and her ridiculous wealth (and bodyguards).

Her role in this first chapter is mainly to get Sakura to blush profusely as she takes candid video of Sakura reuniting with Shaoran. Tomoyo is the kind of person who wouldn’t mind just recording Sakura in her daily life, but I’m confident that she’s going to be the most excited of all that Sakura’s going to have to sling some magic again. I can just picture the inevitable stars in her eyes in the coming chapters.

Another interesting point concerning Tomoyo is that she’s no longer in the same class as Sakura. While most of the old Tomoeda Elementary crew has gone on to Tomoeda Middle School, many of them have been split up into different classes. It’s actually a common technique to try and mix things up in a number of series that take place in school.

This means that Tomoyo will possibly be interacting much more with other characters. While it’s not like Tomoyo only ever showed up when Sakura was around, or didn’t talk to other characters on her own, it’s still a significant shift in the dynamics of interaction in Cardcaptor Sakura.

A Premonition for the Future

I want to mention that I probably won’t be chapter reviewing this new Cardcaptor Sakura just because I’m already doing two different series now (Genshiken and Kimi Nakare), and I think three series starts to be a bit too much. However, I might make a post every month or two as a way to look in and see how everything’s going.

Thus far, it’s a great start, and even if this chapter mostly treads familiar territory it does so in a way that gives me faith that the series will turn out well.

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As a final side note, there’s a character poll at the beginning of this issue of Nakayoshi, to vote for who should appear on the cover, and Sakura is #2. While there’s no indication that placement equals popularity, I have to wonder, or perhaps hope. After all, #3 is Momoka, the morally bankrupt protagonist from Sabagebu!

If the young readers of Nakayoshi are fans of Momoka, I am both looking forward to and dreading the future. Sakura might be a safer bet overall, though I wonder if she is still as timeless as she seems.

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Space Battleship Yamato 2199 and More in Super Robot Wars V

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To celebrate its 25th anniversary, a new Super Robot Wars game is coming out in 2017. As is tradition, a number of new series are debuting, including Brave Express Might Gaine, Cross Ange, and what looks to be more Full Metal Panic! now based on either the new upcoming anime or its light novel source material. However, the biggest surprise of all has to be the debut of Space Battleship Yamato into the storied giant robot crossover video game series.

The main surprise, of course, is that Space Battleship Yamato 2199 isn’t a giant robot series. While other entries have in the past stretched the definition of giant robots, from Heroman to Juushin Liger, and others have source material in games other other media (notably the Hatsune Miku Fei-Yen), Yamato is the first to just flat out not be a robot series.

While this is the sort of exception that can get fans in a tizzy (“Is nothing sacred?!”), I think Yamato more or less gets a free pass as one of the most influential science fiction anime of all time. Its original staff was comprised of some of the luminaries of mecha anime (Yasuhiko Yoshikazu, Ishiguro Noboru, and more), and the idea of the “space opera” has had a long reach throughout Japanese pop culture history.

With this news, a new hashtag has appeared on Japanese Twitter:

It’s resulted in some iinteresting entries.

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The other big surprise is that Super Robot Wars V will come with subtitles in Chinese, Korean, and English. However, due to licensing, the chance of a true English release is kind of slim.

What do you think should be in Super Robot Wars? How far can the definition of mecha be stretched?

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Mascot Analysis: Card Loan Girls, Moe Credit Card Loans

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NOTE: This is the second of my paid posts, where I have been asked to discuss the use of anime character mascots to promote a certain service, company, or idea. As stated in my previous entry, I have not used the products in question, and can neither endorse or turn people away from them. Rather, I am writing to go in depth on the use of anime mascots, and to help spotlight the idea of their usage in general.

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11 years ago, I made my first trip to Japan to study abroad. As I walked through the downtown area of my city for the first time, I noticed a branch of Mizuho Bank, the oldest bank in Japan. However, it wasn’t anything lofty like history that made Mizuho Bank stand out to me. Rather, it was the simple fact that it shared a name with Kazami Mizuho, the teacher from Onegai Teacher.

Because I was merely an exchange student, I didn’t open up a Japanese bank account, but I know I would have entertained the notion of going with Mizuho Bank just because of that tenuous anime connection. As an aside, it’s that sort of thinking that made me realize that I was most certainly an “otaku” by even the strictest of definitions.

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Are enough people of a similar mind? Would they base their financial choices on a love of anime and its characters beyond simply spending money on merchandise? The creation of Card Loan Girls, a site dedicated to introducing different types of credit card loans in the form of anime girls, contends that this is more than a mere possibility.

While Hikkoshi More goes with a simpler and less flashy design for its mascots, Card Loan Girls is straight up “anime as hell.” The girls emphasize cute elements with character designs that wouldn’t be out of place in a light novel or visual novel, and are knee-deep in their emphasis on kyara: a focus on character design that tries to convey a sense of liveliness purely through visual presentation.

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Orix Bank’s Orihara Komugi

What’s notable about the Card Loan Girls is that they all represent real banks. From Orix (sponsor of the Orix Buffaloes baseball team) to Mobit, actual companies are behind this. Sure enough, Mizuho Bank is there too. Despite my expectations, its mascot is not an attractive teacher but instead a petite student named Kingami Eira who looks something like a cat girl or fox spirit.

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Mizuho Bank’s Kingami Eira

I believe that Eira’s design is supposed to invoke some kind of old spirit to go in line with the fact that Mizuho Bank is Japan’s oldest bank, and in that respect it certainly got my attention. I mean, I didn’t even know that factoid about Mizuho until I clicked on Eira’s profile page. There are many other bits of trivia throughout the site, and it potentially inspires people to learn about these banks in a manner similar to how Hetalia fans really delve deep into history. In many cases, these sorts of cute girls-as-things media franchises/campaigns try to incorporate and interpret as much actual detail into the characters’ designs (like larger guns equaling larger chests in Kantai Collection), but I simply don’t know enough about Japanese banks to actually figure that out.

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Mobit’s Hino Saori

As for the credit card loan information itself, Card Loan Girls doesn’t appear to be pushing any one bank over the others. Each girl is accompanied with a long list of important information, such as who can borrow and what the interest rates are. While Mobit’s Hino Saori is the most popular according to the site, I can’t say for sure why that’s the case. Are people voting for her because they think Mobit offers the best loans, or are they attracted to her tomboy design? Given the strength of anime mascot marketing in Japan, I think it’s probably more the latter, but the fact that Saori represents an online-only loan company that seems perfect for today’s modern otaku might mean it’s actually a mix of the two worlds.

I’d like to end with a couple of questions. For those living in Japan, would you pick your credit card loan based on Card Loan Girls? For those living elsewhere, what do you think of the idea of having something as far from entertainment as possible as a loan being anthropomorphized into cute young girls? Is it the kind of marketing you can get behind, or is it perhaps a step too far?

 

 

[Apartment 507] The Charisma of Love Live! and Kousaka Honoka

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For my seventh Love Live! Character Spotlight series I’ve written about its central heroine, Kousaka Honoka.

That means there are only two more left: Toujou Nozomi, and of course Koizumi Hanayo.

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In this one, I compare Honoka to John Cena, which I think is pretty appropriate.

Potential Changes for the Future: Ogiue Maniax Status Update for June 2016

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I’m back from Japan, and I had a blast! Look forward to a number of posts this coming month about my trip.

If you’re part of my Patreon (or even not!), feel free to message me or leave comments below. You can ask me anything about my Japan experience this time around. By the way, if you’re wondering what the biggest trend in Japan is right now, it’s Osomatsu-san.

Speaking of, here are this month’s Patreon sponsors:

General:

Johnny Trovato

Ko Ransom

Alex

Diogo Prado

Sasahara Keiko fans:

Kristopher Hostead

Yoshitake Rika fans:

Elliot Page

Hato Kenjirou fans:

Elizabeth

Yajima Mirei fans:

Machi-Kurada

There is something important I need to discuss, which is that some changes in my life (nothing tragic) are happening that might require me to reduce the amount of posting that I do to Ogiue Maniax. I know that sounds kind of strange after declaring that I would up my post rate not so long ago, but that’s just kind of how it is.

The result is that, while I’m definitely going to try, I might not be able to keep up my twice/thrice-weekly posting schedule. I know that part of the appeal of Ogiue Maniax is its consistency and its fairly high output rate, so if any of my patrons want to adjust their pledges accordingly, I totally understand.

I’m hopeful that I can keep up my current rate or something similar, though. I mean, I’ve done it before!

As for this past month’s post highlights:

As always, there’s the requisite Genshiken chapter review. This one got longer than I initially expected, but that’s just because it turns out that there’s a lot to talk about. One notable aspect of this chapter is how it meta-references the anime version. Strangely, there’s no new chapter of Kimi Nakare out yet.

A couple of posts this month were ones I’ve been ruminating on for a while. The first is a look at the fanservice from Food Wars!: Shokugeki no Soma, and the second is a post about how vital Twitch chat is to the Twitch streaming experience. There’s just a lot to unpack in both, and I hope I’ve done a decent job explaining my points.

There’s also this month’s Patreon-sponsored post, where I look at the BlazBlue anime. While I was passingly familiar with BlazBlue as an anime-style fighting game, one thing I didn’t realize was how many imouto characters are in it. This in some ways sets it apart from similar games, which often deal with only or two little sisters.

The last major post is the first of many inspired by my Japan trip. Check out my report and review of Kansai Comitia 48, a doujin event dedicated to original (as in not based on existing works) doujinshi,

Outside of the blog:

Over at Apartment 507 where I’m currently writing, I’ve started a new series of reviews for Japanese-language manga apps. The first is Shogakukan’s MangaOne. Remember, these are only available on the Japanese app stores. I’ve also started a Vine account because making dumb jokes using anime is what I do, and I recently appeared on a mini-episode of the Reverse Thieves’ Speakeasy Podcast to discuss the Hulu Apocalypse.

So anyway, fire away with the Japan questions! I was only there briefly, so I can’t divulge to you its darkest secrets, but I sure can try.

 

Original the Comic: Kansai Comitia 48 (Original Doujinshi Event)

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Whenever the typical English-speaking anime or manga sees the word doujinshi, a particular image comes to mind. Typically, doujinshi are associated with fan-parodies of titles both popular and niche, the realm of what-ifs that run the gamut from the silly to the sexy. However, many doujinshi are original works, and Comitia is the largest group of “original-only” doujin events in Japan. I attended Kansai Comitia 48 Osaka recently on May 15, 2016, and it was a fun learning experience. Not only could I feel the creators’ passions, but I also have come to view the importance of doujin events in a different light.

Original Doujinshi

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While I am certainly a fan of doujinshi based on existing properties, in many ways original doujinshi are more impressive because they cannot rely on drawing in the fan bases of those works. When I think about it, my first exposure to the idea of doujinshi, the anime adaptation of Comic Party, mainly focused on original works. In that TV series, the main character learns an important lesson: making doujinshi is about what you want to do, not simply what sells. Across dozens of creators, that is exactly the spirit I saw at Kansai Comitia 48.

The event site was laid out roughly according to genre, and when you look at the categories listed it becomes easy to see the variety of interests on display. There was the “Fantasy” section, which was by far the largest, but there were also things like Criticism, Travel, Shounen, Shoujo, Seinen, SF/Mecha, Animals, BL, and so on. The first doujinshi I picked up was a record of the author’s trip to Russia, while my favorite had to be a cute romance about a girl with a bentou box for a head. The handkerchief normally used to wrap a bentou box became the ribbon that accentuated her girlish charm. One table was selling guides to girls’ school uniforms throughout Japan, and the circle that was responsible for it consisted of a mix of both men and women.

What About the 18+ Stuff?

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While doujinshi often brings to my pornographic works, the Adult section at Kansai Comitia 48 was rather small. This is not that unusual, because most doujinshi made are in fact not sexual. However, even there the space for doujinshi as a place to explore one’s passions is visible, and one might even argue that it’s where such sentiments are most evident. Many of the 18+ circles were focused on otoko no ko, or boys who look like girls, and one was even solely about handsome bad guys kissing young girls. There was one artist who drew heterosexual josei-style smut, which can be rather uncommon given the sheer amount of BL that exists.

I picked up one adult title at the event, but not necessarily for the reason you might expect. The artist who drew it was actually Kakimoto Kenjirou, a published manga artist in the 1990s whose series, Futarigurashi, ran in Young Jump. It appeared that he was out of the manga game for quite a while, but here he was at Kansai Comitia drawing what he wanted, and the doujinshi I bought was actually a sequel to Futarigurashi. Here was a space where even someone with manga industry experience could continue the stories they wanted to tell, and essentially make “amateur” sequels to their own “professional” works.

A Haven of Lost Drawing Styles

One aspect of Kakimoto’s doujinshi is that, while it didn’t look quite the same as it did in the 90s, he still retained a very 90s style of manga drawing. What’s more, he wasn’t alone. Throughout Kansai Comitia 48, I saw doujinshi with characters that looked like they came from bygone eras of manga and Japanese pop culture. One artist created a giant robot themed after Nagano Prefecture, Naganoizer, and was clearly inspired by 80s anime artists such as Mikimoto Haruhiko (Macross, Gunbuster, Kabaneri of the Iron Fortress). Another artist’s style was closer to 70s shoujo legends such as Hagio Moto and Takemiya Keiko.

In the actual professional manga industry, failing to change one’s styles with the times comes at a risk. While popular creators such as Miuchi Suzue (Glass Mask) or the aforementioned Hagio and Takemiya still draw in the same style as they did in the 1970s, many have clearly made shifts over time that correspond with trends in manga as a whole. For better or worse, events like Comitia are where those older styles can still exist, away from the pressures of having to pick up on what’s popular. While some are able to sell doujinshi at a profit, that is the exception. Most doujin artists make doujinshi purely as passion projects.

Comparing with Artist Alleys in America

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I’ve been to quite a few Artist Alleys in American anime conventions, and while you can get a good variety of styles, for the most part I tend to see many similarities in how artists approach works there. Perhaps it has to do with the fact that anime fandom has a rather high turnover rate where many grow out of it as they get older. This is not to say that American anime con artists lack variety, or that they all draw in an “anime” style, but the result is you don’t really get those 80s/90s-style holdouts.

A better comparison would be with the artist alleys at places like New York Comic Con, because you’ll often see artists who are inspired by past generations maintain those styles. For example, you’ll often see artists who love Jack Kirby and aim to maintain his style. They will pepper their drawings with Kirby dots, dynamic poses, and other signature characteristics of the King’s drawings. Similarly, at Kansai Comitia 48, you had artists who still believed in those older styles. Whether it’s because they refuse to adapt or can’t, the result is a window into a different world that is not so much experimental as Indie comics in the US tend to be, but are basically different shades of mainstream from older generations.

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Discussing Hulu’s Anime Eradication on the Speakeasy Podcast

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Hulu is removing hundreds of anime from its catalogue on June 1st, and I hopped onto the Speakeasy Podcast with Alain to talk about it and to speculate about what it might mean for anime streaming in the future.

If your favorite show is on Hulu, there’s a good chance it’s also on other legitimate streaming services, but it’s still notable because of how big Hulu is.

Sadly, this means Hulu viewers might no longer be able to experience the excellent Show by Rock!!

 

 

 

For Their Sake: Genshiken II, Chapter 124

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This chapter of Genshiken calls back to one of the earliest moments in Nidaime. Is the story getting back on track, or was it never derailed in the first place?

Synopsis

Under the pretense of celebrating both Risa’s acceptance to Shiiou University and surviving an eventful year, Yoshitake gets together with Yajima and Hato for a night of drinking and laughter. In actuality, now that Madarame’s harem has been resolved, Yoshitake aims to bring Yajima and Hato closer together.

However, Yoshitake’s plan to position Yajima as a hero of sorts backfires. While Yoshitake recalls the time Yajima prevented her from lifting up Hato’s skirt, Yajima (under the influence of alcohol) confesses that she was on the verge of doing the same, and that she saw Hato’s goods.

Wanting to prevent any more awkwardness, Yajima tells the others to go home, especially because Hato’s short skirt is a recipe for disaster. Hato offers a suggestion, but it turns out to be arguably worse: Earlier in the day, Risa had given Hato a pair of short pants to wear in order to feed her fantasies, which causes elder sister Rika to worry about Risa’s future.

Meta-Genshiken

There are a number of things I’d like to elaborate on in regards to this chapter, but the first is a nod and wink by author Kio Shimoku to the animated Genshiken Nidaime, aka Genshiken Second Season aka Genshiken Second Generation.

In Chapter 124, Yoshitake, Yajima, and Hato bring up how minors aren’t allowed to drink in anime adaptations even when it happens in the original manga. Yoshitake then remarks that they will keep drinking because nothing’s stopping them from doing so. This is actually a reference to episode 2 of the anime, where scenes of Yajima and Hato drinking from Chapter 58 were cut.

This isn’t the first time that the Genshiken manga has referenced the anime. The idea that Angela wants to sleep with Madarame comes from the second series, Genshiken 2. Moreover, in a particular 4-panel extra, the manga alludes to the fact that the final episode of the Nidaime anime has a bath scene that didn’t exist in the comic.

Tracks Laid Out

Chapter 124 calls back to one of the original tensions of the new Genshiken, which is the awkwardness between Hato, the club’s very first fudanshi and very first otoko no ko, and Yajima, who for a long time disliked Hato because his very presence made her feel inadequate. Things have changed significantly since then, namely because of Yajima’s gradual acceptance of Hato and the realization of her own feelings for him, but there’s this sense that perhaps this is where the narrative of Nidaime was supposed to go all along. In this sense, it reminds me of the manga Coppelion, where it ended up taking years to reach Shibuya despite the fact that it was mentioned as an early goal.

The Madarame Harem story took up a huge portion of Genshiken Nidaime, and this means it can be seen as both a major narrative of the manga thus far, and as an excessively long detour. In a way, however, both are true. The story of Nidaime is in many ways the story of Hato, and I have to wonder if Hato and Yajima could have developed to the extent it has without all of those tribulations, and without Hato’s affections for Madarame prompting realization in Yajima herself?

The answer is likely neither a full yes or no, mainly because Kio tends to write stories without planning how they’ll turn out. He’s more of a “let the characters move the story forward” kind of author. If you’re more of a beliver that the “author is dead” this doesn’t matter too much, but it can’t be ignored that where the story seems to be heading now is built partly upon the foundation of the Madarame Harem arc, and I think it’ll continue to exert an influence even as the manga goes back to being a little more like how it started.

Death to Misunderstandings

Yajima’s confessions, and the way they finally bring to an end some of the unspoken tensions between the characters, kind of reminds me of the beginning of Kimi ni Todoke. In that series, many potential misunderstandings between characters common to shoujo romance series are squashed before they can fester and it made that particular work refreshing. While Genshiken is nowhere close to this, given that this particular resolution took a few years, it has a similar feeling of release.

Actually, when it comes to Genshiken, I find the resolution of romance tends to be very cathartic. Sasahara and Ogiue consummate their relationship after an intense sharing of secrets. Saki’s rejection of Madarame features a wave of emotion hitting the both of them. Hato’s comment that Madarame will be the first and last man he ever loves comes with a tinge of melancholy that still somehow feels like a huge weight has been lifted.

Yajima’s Secret to Success

While Yajima is discussing why a relationship with Hato isn’t popular at the moment (his feelings lie elsewhere), she mentions that she knows the way to instantly get Hato’s attention. The hint is that she saw it in an instant upon arriving at Hato’s place, which leads me to believe that it has to do with not just comics, but 4-panel gag manga.

If you look at the rough comics pages Hato has left around, they’re all arranged in two sets of 4-panel vertical columns, similar to works like Azumanga Daioh and Hidamari Sketch. Yajima, who turns out to possess a hidden talent for comedic manga, and who basically won the “duel” last time they both drew their own works, could leverage that to her advantage. The reason why she refuses to act on it is likely because of the swirl of emotions and relationships that have entangled the Society for the Study of Modern Visual Culture. Yajima prefers to make things simpler, not more complicated.

Hato and Risa and Clothing

Hato at one point remarks that having his penis seen while dressed as a girl is somehow more embarrassing than being seen stark naked as a boy (which also happened). While a “cute Hato” moment if ever there was one, this particular reveal speaks to a side of Hato’s psychology that has been somewhat unexplored even if it makes total sense.

Hato-as-girl is still very much a performance even if that performance is ingrained in his being. He has taken great efforts to look like a girl without drawing too much attention, has practiced raising the pitch of his voice to sound more feminine, and is just overall very convincing as a woman. This means that perhaps the penis has different meanings when he’s presenting as a man vs. a woman. As a guy, he was embarrassed because he was showing his privates, but as a girl it’s like his secret was revealed.

This is where Risa’s minor obsession with Hato becomes interesting. While most of the fascination with Hato has come from his appearance as a woman, Risa is different because her interest in Hato comes from him being a man, or rather a man with a boyish appearance. Madarame and Kuchiki see Hato’s female appearance in relation to the crossdressing eroge and doujinshi they’ve experienced, and Risa perhaps draws a similar connection between her own interests and super smooth Hato in short shorts. Like Yoshitake, I too am concerned with the potentially dangerous path Risa might be heading down, but I also am intrigued by a new love triangle of Yajima, Hato, and Risa. The question remaining is, can Risa’s view of Hato be considered romantic in the first place?

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Mascot Analysis: Japanese Moving Company Aggregate “Hikkoshi More”

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NOTE: I want to be upfront about what follows in this post. I was recently contacted by a promotional company, asking if I could mention a couple of their websites on this blog for pay. I agreed to do so, knowing that this is part of the SEO game.

While I normally wouldn’t accept an offer to just promote something, what caught my attention was that I was requested to make posts specifically because of their purposeful usage of manga and anime characters in marketing. I’m always fascinated by this topic, especially when it comes to Japan where cute fictional cartoon spokespeople are much more ubiquitous across all age groups. Because the types of mascots used can say a lot about a company and who they’re targeting, I decided it would be worth writing about.

I also want to emphasize that I have not used the service below, Hikkoshi More, so I can neither endorse it or advise people away from it.

I hope this makes everything clear.

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In the English-speaking world we have sites like Orbitz and Hotels.com that aggregate various offers and prices and present them in one place, allowing users to choose from hundreds of offers. Hikkoshi More serves a similar function in Japan, except it’s for moving rather than traveling. Hikkoshi More is meant to help users to find the right moving company that suits their needs and finances.

I came to understand the purpose of Hikkoshi More because of the comic on their website, which explains what they’re all about. Sadly, it does not involve shipping the shipping companies, and is instead a parody of the Legend of Momotarou using the site’s mascots, Momoa (the girl) and Kuronishiki (the black cat).

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In this story, “Kuronekotarou” is born from a peach and takes it upon himself to defeat the oni of Onigashima Island, but is beaten to the punch by the real Momotarou. The oni are forced off their island, and need to find a new home. Kuronekotarou introduces them (and eventually other character parodies from the Legend of Momotarou) to Hikkoshi More, and they all find homes.

The comic is actually pretty effective for giving an overview of what they’re about, and in my opinion was easier to get through than their actual website.

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My personal favorite part of this manga is how Momotarou is kind of an asshole. In this panel, it mentions that he not only beat them up, he also took their money and credit cards. The fact that he carries a giant Nippon Ichi flag on his back (not shown above) adds to his ridiculousness. Also, because Momotarou is instantly recognizable to any Japanese person, it becomes an easy target for parody, similar to something like Snow White or Johnny Appleseed for an American.

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When looking at Momoa and Kuronishiki, it’s clear they’re mascots meant for regular adults. They have neither the high moe factor that would draw in more hardcore otaku, nor are they as generically cute as something like Hello Kitty. They’re drawn very simply, and Momoa’s design positions her as anywhere between 18 and 40, giving a sense of youth and vibrancy to the company without making her too young and thus unsuited for representing a site dedicated to a very adult concern of moving. Not that kids don’t care (they arguably care more than anyone), but they’re not responsible for the details of it.

I think people are more used to seeing the Dejikos and Hello Kitties of Japan than what Momoa and Kuronishiki are, which is simply cute and attuned to a more specific, yet not hardcore, demographic. The result is that Momoa and Kuronishiki are charming yet safe, and are perhaps a little more immune to the Erin Esurance syndrome. In that particular case, it was clear that Esurance wanted to use its mascot’s sex appeal to its advantage, only for the whole thing to explode in their face. Momoa might be closer to Flo from Progressive Insurance, if anything, except through that Japanese lens of kawaii.