Category Archives: review

Mystic Archives of Dantalian and that Chuunibyou Feel

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The existence of the term chuunibyou is fascinating to me. Most famously used in the series Chuunibyou Demo Koi ga Shitai, it basically means someone who has the aesthetic sensibilities of a middle school student. What this translates to is a desire to feel special, to believe that there is more to one’s life than its simple and mundane surface, and this is most frequently portrayed in Japanese media as characters who claim (or like to pretend) that they have magic powers, cursed body parts, and have access to the “Akashic Records.” What is maybe less talked about, at least on the English-speaking side of the things, are the works that spawn this kind of sensibility in the first place. What an American anime fan might label as “anime as hell” can often also be called “chuunibyou,” and it’s from this perspective that I’d like to talk about Mystic Archives of Dantalaon.

Originally a light novel series, Mystic Archives of Dantalian takes place post-World War I. Hugh Anthony Disward receives a key and instructions from his dead grandfather to become the new Keykeeper of the “Bibliotheca Mystica De Dantalian.” There, he meets a young girl in gothic lolita clothing named Dalian, and discovers that the Mystic Archives are a collection of “Phantom Books,” each of which possess fantastic, supernatural abilities. As Keykeeper, Hugh (along with Dalian) must pursue cases of Phantom Books run amok, using the power of the Archives.

Just from the basic premise alone, there’s just a lot of “this world is not as it seems” sensibility, but it doesn’t stop there. The anime’s visual presentation, akin to Gosick or Croisée in the Foreign Labyrinth, emphasizes a dark and moody atmosphere. The fact that Hugh accesses his powers by plunging his hand through a large, transforming keyhole in Dalian’s chest, as well as the fact that use of those powers comes from reading mystical books with flowery prose aloud, pushes the series into clear “chuunibyou” territory.

However, one thing that stands out to me about the series is actually how Hugh is presented as a character. Although Hugh has these supernatural abilities, he himself seems like a normal fellow. This isn’t to say that he’s bland or generic, but rather that he presents himself as calm and fairly level-headed without going into “perfect stoic badass” territory or “generic everyman.” The result is that Hugh, while having access to chuunibyou qualities, doesn’t encourage chuunibyou behavior through his demeanor. Even when reading from the Bibliotheca Mystica de Dantalian, he comes across as a regular guy. If one were to pattern themselves after him, it would come not with an overwrought sense of self, but more like “just a dude who happens to have powers.”

That’s not quite true for Dalian. Not only is it hinted strongly that she’s older than she looks, but she combines many of the qualities that can inspire others (specifically chuunibyou) the desire to be her. Her words typically imply that she’s much older than she looks. She is the gateway to these magical archives that house the most forbidden knowledge of the universe. Even her gothic lolita aesthetic works in this direction. Dalian exudes mysteriousness, and I think you can easily find the kinds of characters that are indirectly parodies of her type: Kuroneko in My Little Sister Can’t Be This Cute, Kobato in Haganai, and so on.

As an aside, I wonder why so many Gothic Lolita characters end up being similar in Japanese media. In terms of actual real-life wearers of Gothic Lolita fashion, I’ve come to learn that a lot of it has to do with wanting to defy or push back against the expectations placed upon people in terms of appearance, sexuality, age, and other related areas. In anime and manga, the Gothic Lolita often combines a recurring mix of qualities that contrast innocence and maturity. Dalian speaks with an air of authority, but perks up like a kid at a candy shop when the prospect of eating delicious sweets shows up. Victorique from Gosick behaves the same way, as does Shinku from Rozen Maiden. The idea of the Gothic Lolita character carries with it not just a visual personality but also behavioral elements as well, and I wonder to what extent the two sides inform each other to perpetuate this character type further.

My discussion of Mystic Archives of Dantalian isn’t a criticism against the series for being chuunibyou, or that only those who are interested in works like that could possibly enjoy it. The anime has a lot going for it, from its atmosphere to its mysteries, and it overall makes for an involving and entertaining work. What the chuunibyou elements grant Mystic Archives of Dantalian is a kind of self-seriousness that can be overwhelming at times, but can also be welcome when one wants to enjoy a story that revels in the idea of the unknown.

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This post was sponsored by Johnny Trovato. If you’re interested in submitting topics for the blog, or just like my writing and want to support Ogiue Maniax, check out my Patreon.

 

[Apartment 507] Japanese Manga App Review: Detective Conan

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I’ve recently begun a new article series over at Apartment 507 where I review Japan-only manga apps. This time I’m looking at the Detective Conan app, which (surprise!) is dedicated to Detective Conan manga.

If you’re a fan of Detective Conan, check it out. You can buy Japanese iTunes cards at Apartment 507, which will help you make purchases through the app.

The Triangle Forms: Kimi xxxru Koto Nakare, Chapter 3

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I realized that I’ve been giving the wrong name for the main guy. It’s Hayato, not Shuuto, and I somehow missed that despite it being written clearly in the very beginning of Chapter 1. Sorry about that.

I’ve since gone back and changed the previous chapter review. I hope this hasn’t impacted your enjoyment of this series or my reviews!

Also, a better translation of this title might be Thou Shalt Not xxx. It’s the same structure used in Yosano Akiko’s “Thou Shalt Not Die” power in Bungou Stray Dogs. Maybe I’ll call it that from now on, maybe not. What do you think?

Summary

In Chapter 1 we got to see the world from Hayato’s point of view, and Chapter 2 was a Nobuko’s-eye view. This time, it’s primarily from their other close friend that we’ve seen in previous chapters, Natsumi.

Chapter 3 mainly takes place in the past, when Hayato and Natsumi were classmates in elementary school. They’re putting on a play about a prince (Hayato) and multiple princesses, but Natsumi gets picked on by the other girls for being poor and not very “princess-like.” Hayato, being the naturally good guy, defends Natsumi, including being wiling to not participate in the play. Natsumi develops a crush on Hayato, and is inspired to start acting thanks to him, but learns the painful truth from day 1 that his heart belongs to Nobuko.

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Back in the present of the main narrative, it’s revealed that this chapter takes place between Chapters 1 and 2, after Hayato first confessed to Nobuko. Natsumi quietly asks if Hayato’s feelings could possibly be love, given how young he was at the time. However, Natsumi senses her younger self telling her something important: Natsumi was only a kid when she first noticed Hayato, and she knows those emotions are genuine.

A Slowly Expanding Cast

I wondered last month to what extent Kimi Nakare would begin to fill in its side characters, and the process has already begun. What I perhaps didn’t expect (though in hindsight maybe I should have) is that there would be a love triangle. I guess it’s maybe technically not a triangle depending on how you define it (Hayato only has eyes for Nobuko), though it’s also looking not to be as much about the exclusive world between Hayato and Nobuko as I first thought. I am a little apprehensive because I know how heavy and meandering love triangle manga can get, but I have faith in the creator Ohachimachi Hato’s ability to weave an interesting tale with endearing characters.

Who Will You Kiss? Me or That Girl?

Nevertheless, the chain of emotions is established, but one interesting wrinkle to this tried-and-true formula is that Natsumi is clearly the more attractive of the two girls. Whether she’s supposed to be relatively plain in the mold of the typical shoujo protagonist, or she’s supposed to be extremely beautiful isn’t entirely clear (were the girls who picked on her jealous or just snotty brats?), but she has all the features typically desired in a girl in manga. Natsumi is quiet, has a good heart, and just comes across as “better girlfriend” material. And yet, she’s the one on the backfoot, because Hayato is just enraptured with Nobuko.

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It’s not unusual for the third girl in the love triangle to be at a disadvantage because of personality or because there’s some kind of charisma that the main girl possesses, but it’s also usually not to this extent. There might be some similarities to Kimi ni Todoke, but Natsumi is no Kurumizawa Ume, and Nobuko is two steps beyond the eccentricities of Kuronouma Sawako. Just the fact that Nobuko’s only appearance in this chapter is in the form of a comical rendering just pushes home the idea that Natsumi is competing with a force perhaps unlike any other in romance manga.

Last Thoughts

This is definitely not the Chapter 3 I was expecting. While I worry about love triangles a bit, I’m also looking forward to where the manga goes from here.

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Fan vs. Official: Bokura no Love Live 12 + Love Live! School Idol Festival Thanksgiving 2016

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In my most recent trip to Japan, I attended two different Love Live! events in one day. The first was “Bokura no Love Live! 12,” a doujin event. The second was “Love Live! Sukufesu Kanshasai 2016″ (School Idol Festival Thanksgiving 2016) in Ikebukuro, an official event held in celebration of the School Idol Festival game. The contrast between an event that revels in fan expression and one that presents everything in an official capacity is interesting to me, because I think it shows both the strengths and weaknesses of each approach to fandom.

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Though I had the opportunity to take a look at both, a question occurred to me as I was traveling from one to the other: if I could only go to one, which one would I choose? I took this from the perspective of a Koizumi Hanayo fan. At the doujin event, I could buy Hanayo-dedicated fan comics from people I knew were fans of Hanayo as much as I am (if not more!). I found a bunch of amazing comics and parody works, and I even got a couple of amazing tote bags that might be my favorite purchases of my entire Japan trip. There’s sort of an interesting magic to buying things in person that get lose with just ordering online, and it’s enhanced when you know the person behind the table put their heart and soul into it. Overall, it was one of the best highlights of my trip to Japan.

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However, doujinshi are, of course, not official portrayals of the characters. This is in many ways the advantage of fanart, fanfiction, etc., but what’s also clear is that the fan material feeds off of the official presentation. Much for the art at “Bokura no Love Live! 12” was clearly inspired by the images found in magazines, the mobile game, and everywhere else. There is a kind of power to official merchandise because it presents the characters at their best, but it’s also limiting because they can’t stray too far off from what is deemed “okay.”

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For example, the shirts being sold at “Thanksgiving 2016” were all prints of existing art that could be found in lots of places, while the merchandise sold at “Bokura no Love Live! 12” felt a little more unique because they weren’t officially sanctioned images slapped onto clothing. That’s not to say official Love Live! merchandise has to look blunt and straightforward (I actually also got a swank Love Live! polo shirt just the day before these events), but they seem to lean in that direction.

Another instance of the difference between events has to do with yuri and pairings. Love Live! encourages yuri to a certain degree, but has to keep it implicit because it’s supposed to appeal to all sorts of people (and indeed I saw everything from little girls to businessmen at Thanksgiving 2016). A doujin event, on the other hand, can go as explicit as possible in more ways than one, and can even merge the innocent with the racy and have them all exist in one place. Characters can be drawn to fit the whims of the artists to a greater degree with the doujinshi, but they necessarily must feed off the source material at least to a certain extent. Nico/Maki doujinshi can go the distance, but the dynamic between them is rendered through the anime, the game, and other canon resources.

Official events also have resources on their side. One of the highlights of “Sukufesu Kanshasai 2016” was a live School Idol Festival game where nine different people played simultaneously, each one commanding one of the buttons by stepping on them. The cards being used where all nine of the μ’s girls, but with special outfits for the event, and they were surrounded in a mall by throngs of fans dancing and singing along. A doujin event really couldn’t pull that off to the same capacity, nor could they be the place to get official Love Live! Final μ’s Concert shirts, which were a popular item at both events that granted legitimacy to the wearer’s fandom.

The division between official and unofficial events can be rather gray because of how the two feed into each other. The output of fans, albeit more often in the form of monetary purchases, informs the official companies responsible for Love Live! just what the fans are into. The fans, as mentioned, take inspiration from the official material, and convert it, thus spreading the joy of Love Live! further.

It’s hard to choose between the two when both have so much merit, but ultimately I think I would have gone for the doujin event just so I could have that experience of walking around and buying fan-made works. It’s sort of the difference between attending fan panels and official panels at conventions. The official panels are where you can meet the creators, but many times they’re curated and micromanaged heavily, whereas doujinshi and fan panels can stray from the “company line” so to speak. This makes them, in my opinion, overall more interesting, but I’m well aware that all of the Hanayo rice memes required the source material to emphasize it in the most amusing ways.

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The last thing I’d like to talk about is actually a little card found in the bag of freebies from Thanksgiving 2016 which is a drawing of some of the School Idol Festival-original girls. Unlike The iDOLM@STER, there is a clear stratification between the main girls (be they μ’s or their successors, the new group Aqours), who are considered “Rare Cards,” as opposed to the “Normal Card” girls that are basically fodder for the former. Here, even at this official event was a small token of appreciation for the lesser idols, and a part of me wishes that someone, be they official creators or doujinshi creators, would take the next step and flesh them out. The result would be different on either side, but both would provide value in their own ways.

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PS: I mentioned a freebie bag for “Love Live! Sukufesu Kanshasai 2016,” and I happen to have an extra one. I’ll be holding a contest soon to determine the winner, so stay tuned!

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Do! Do! Do! Dreaming Again: The New Cardcaptor Sakura: Clear Card Saga

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There’s a new Cardcaptor Sakura manga in town—Cardcaptor Sakura: Clear Card Saga—and I practically tripped over myself in excitement to get it. The series is one of my favorite anime and manga of all time, and its charming characters, light yet dramatic story, and cute aesthetic make it a classic of the magical girl genre. But it’s been a long time since we last saw Kinomoto Sakura and the rest of the cast proper (meaning no weird Tsubasa Reservoir Chronicle alternates!), and CLAMP, the creators of Cardcaptor Sakura, have also changed a lot since the late 90s when the original manga debuted.

Thus, while reading I had two questions in mind: in what ways does this new iteration try to capture the old CCS charm, and to what extent does it reflect a more contemporary sensibility?

The Story of Cardcaptor Sakura

The original Cardcaptor Sakura follows Kinomoto Sakura, a 10-year-old girl who is tasked with collecting mystical cards known as Clow Cards. As she retrieves them, the cards give her magical abilities such as flight, and command over the elements. Eventually obtaining all of them, Sakura soon discovers that she must also transform them into her very own “Sakura Cards” and become their new master. After much hardship (and a developing romance between her and Chinese rival/friend Li Shaoran), she succeeds, leaving her to be quite possibly the most powerful magician on Earth.

The Clear Card Saga takes place during the same timeframe as the epilogue of the original manga, when Sakura is in middle school and reunites with Shaoran, who has transferred back from Hong Kong so they could attend school together. In this chapter, we see many familiar faces, including Sakura’s family, her best friend (in fact the best friend in all of anime and manga) Tomoyo, and her magical guardians, Kero and Yukito. The first chapter is mainly there to re-introduce the cast and to set up a reason for Sakura to take up her magic wand once more, and in that respect it is a welcome homecoming.

No Pasta

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One of the most immediately notable aspects of the new series is that it lacks any signs of current CLAMP’s “noodle people” style that has permeated their works over the past decade and change, wherein characters have unusually long and distended-looking proportions. All aspects of the series seem to be geared towards reviving the original Cardcaptor Sakura look, albeit refined with many more years of experience.

One Card Girl

In one scene, Sakura mentions that she hasn’t had to use magic in a long time, and I find it to be a striking moment for a couple of reasons. First, while it’s impossible forget that Sakura is indeed a magical girl series, I almost didn’t notice that there was little mention of magic prior to her staring fondly at her old wand. Cardcaptor Sakura is well grounded not just in its fantastic elements but also its human relationships (both platonic and otherwise), and the series draws much of its strength from them. Second, while she doesn’t state it herself, she can indeed be argued to be the strongest magician there is, but she still behaves like an innocent young girl with a heart full of love and energy. Would it be strange to compare her to Saitama from One Punch Man?

Tomoyo: Return of the Queen

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I don’t think I’m alone in saying that, as fond as I am of Sakura herself, Daidouji Tomoyo is the one I’ve been most looking forward to seeing again. For years, she was my favorite anime and manga character, and it actually wasn’t until I discovered Ogiue that this changed. Even so, Tomoyo is still my #2 because of her warm heart, support of Sakura, and series of minor eccentricities. Her grand return is nothing short of spectacular, and I look forward to seeing more of her and her ridiculous wealth (and bodyguards).

Her role in this first chapter is mainly to get Sakura to blush profusely as she takes candid video of Sakura reuniting with Shaoran. Tomoyo is the kind of person who wouldn’t mind just recording Sakura in her daily life, but I’m confident that she’s going to be the most excited of all that Sakura’s going to have to sling some magic again. I can just picture the inevitable stars in her eyes in the coming chapters.

Another interesting point concerning Tomoyo is that she’s no longer in the same class as Sakura. While most of the old Tomoeda Elementary crew has gone on to Tomoeda Middle School, many of them have been split up into different classes. It’s actually a common technique to try and mix things up in a number of series that take place in school.

This means that Tomoyo will possibly be interacting much more with other characters. While it’s not like Tomoyo only ever showed up when Sakura was around, or didn’t talk to other characters on her own, it’s still a significant shift in the dynamics of interaction in Cardcaptor Sakura.

A Premonition for the Future

I want to mention that I probably won’t be chapter reviewing this new Cardcaptor Sakura just because I’m already doing two different series now (Genshiken and Kimi Nakare), and I think three series starts to be a bit too much. However, I might make a post every month or two as a way to look in and see how everything’s going.

Thus far, it’s a great start, and even if this chapter mostly treads familiar territory it does so in a way that gives me faith that the series will turn out well.

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As a final side note, there’s a character poll at the beginning of this issue of Nakayoshi, to vote for who should appear on the cover, and Sakura is #2. While there’s no indication that placement equals popularity, I have to wonder, or perhaps hope. After all, #3 is Momoka, the morally bankrupt protagonist from Sabagebu!

If the young readers of Nakayoshi are fans of Momoka, I am both looking forward to and dreading the future. Sakura might be a safer bet overall, though I wonder if she is still as timeless as she seems.

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Potential Changes for the Future: Ogiue Maniax Status Update for June 2016

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I’m back from Japan, and I had a blast! Look forward to a number of posts this coming month about my trip.

If you’re part of my Patreon (or even not!), feel free to message me or leave comments below. You can ask me anything about my Japan experience this time around. By the way, if you’re wondering what the biggest trend in Japan is right now, it’s Osomatsu-san.

Speaking of, here are this month’s Patreon sponsors:

General:

Johnny Trovato

Ko Ransom

Alex

Diogo Prado

Sasahara Keiko fans:

Kristopher Hostead

Yoshitake Rika fans:

Elliot Page

Hato Kenjirou fans:

Elizabeth

Yajima Mirei fans:

Machi-Kurada

There is something important I need to discuss, which is that some changes in my life (nothing tragic) are happening that might require me to reduce the amount of posting that I do to Ogiue Maniax. I know that sounds kind of strange after declaring that I would up my post rate not so long ago, but that’s just kind of how it is.

The result is that, while I’m definitely going to try, I might not be able to keep up my twice/thrice-weekly posting schedule. I know that part of the appeal of Ogiue Maniax is its consistency and its fairly high output rate, so if any of my patrons want to adjust their pledges accordingly, I totally understand.

I’m hopeful that I can keep up my current rate or something similar, though. I mean, I’ve done it before!

As for this past month’s post highlights:

As always, there’s the requisite Genshiken chapter review. This one got longer than I initially expected, but that’s just because it turns out that there’s a lot to talk about. One notable aspect of this chapter is how it meta-references the anime version. Strangely, there’s no new chapter of Kimi Nakare out yet.

A couple of posts this month were ones I’ve been ruminating on for a while. The first is a look at the fanservice from Food Wars!: Shokugeki no Soma, and the second is a post about how vital Twitch chat is to the Twitch streaming experience. There’s just a lot to unpack in both, and I hope I’ve done a decent job explaining my points.

There’s also this month’s Patreon-sponsored post, where I look at the BlazBlue anime. While I was passingly familiar with BlazBlue as an anime-style fighting game, one thing I didn’t realize was how many imouto characters are in it. This in some ways sets it apart from similar games, which often deal with only or two little sisters.

The last major post is the first of many inspired by my Japan trip. Check out my report and review of Kansai Comitia 48, a doujin event dedicated to original (as in not based on existing works) doujinshi,

Outside of the blog:

Over at Apartment 507 where I’m currently writing, I’ve started a new series of reviews for Japanese-language manga apps. The first is Shogakukan’s MangaOne. Remember, these are only available on the Japanese app stores. I’ve also started a Vine account because making dumb jokes using anime is what I do, and I recently appeared on a mini-episode of the Reverse Thieves’ Speakeasy Podcast to discuss the Hulu Apocalypse.

So anyway, fire away with the Japan questions! I was only there briefly, so I can’t divulge to you its darkest secrets, but I sure can try.

 

Original the Comic: Kansai Comitia 48 (Original Doujinshi Event)

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Whenever the typical English-speaking anime or manga sees the word doujinshi, a particular image comes to mind. Typically, doujinshi are associated with fan-parodies of titles both popular and niche, the realm of what-ifs that run the gamut from the silly to the sexy. However, many doujinshi are original works, and Comitia is the largest group of “original-only” doujin events in Japan. I attended Kansai Comitia 48 Osaka recently on May 15, 2016, and it was a fun learning experience. Not only could I feel the creators’ passions, but I also have come to view the importance of doujin events in a different light.

Original Doujinshi

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While I am certainly a fan of doujinshi based on existing properties, in many ways original doujinshi are more impressive because they cannot rely on drawing in the fan bases of those works. When I think about it, my first exposure to the idea of doujinshi, the anime adaptation of Comic Party, mainly focused on original works. In that TV series, the main character learns an important lesson: making doujinshi is about what you want to do, not simply what sells. Across dozens of creators, that is exactly the spirit I saw at Kansai Comitia 48.

The event site was laid out roughly according to genre, and when you look at the categories listed it becomes easy to see the variety of interests on display. There was the “Fantasy” section, which was by far the largest, but there were also things like Criticism, Travel, Shounen, Shoujo, Seinen, SF/Mecha, Animals, BL, and so on. The first doujinshi I picked up was a record of the author’s trip to Russia, while my favorite had to be a cute romance about a girl with a bentou box for a head. The handkerchief normally used to wrap a bentou box became the ribbon that accentuated her girlish charm. One table was selling guides to girls’ school uniforms throughout Japan, and the circle that was responsible for it consisted of a mix of both men and women.

What About the 18+ Stuff?

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While doujinshi often brings to my pornographic works, the Adult section at Kansai Comitia 48 was rather small. This is not that unusual, because most doujinshi made are in fact not sexual. However, even there the space for doujinshi as a place to explore one’s passions is visible, and one might even argue that it’s where such sentiments are most evident. Many of the 18+ circles were focused on otoko no ko, or boys who look like girls, and one was even solely about handsome bad guys kissing young girls. There was one artist who drew heterosexual josei-style smut, which can be rather uncommon given the sheer amount of BL that exists.

I picked up one adult title at the event, but not necessarily for the reason you might expect. The artist who drew it was actually Kakimoto Kenjirou, a published manga artist in the 1990s whose series, Futarigurashi, ran in Young Jump. It appeared that he was out of the manga game for quite a while, but here he was at Kansai Comitia drawing what he wanted, and the doujinshi I bought was actually a sequel to Futarigurashi. Here was a space where even someone with manga industry experience could continue the stories they wanted to tell, and essentially make “amateur” sequels to their own “professional” works.

A Haven of Lost Drawing Styles

One aspect of Kakimoto’s doujinshi is that, while it didn’t look quite the same as it did in the 90s, he still retained a very 90s style of manga drawing. What’s more, he wasn’t alone. Throughout Kansai Comitia 48, I saw doujinshi with characters that looked like they came from bygone eras of manga and Japanese pop culture. One artist created a giant robot themed after Nagano Prefecture, Naganoizer, and was clearly inspired by 80s anime artists such as Mikimoto Haruhiko (Macross, Gunbuster, Kabaneri of the Iron Fortress). Another artist’s style was closer to 70s shoujo legends such as Hagio Moto and Takemiya Keiko.

In the actual professional manga industry, failing to change one’s styles with the times comes at a risk. While popular creators such as Miuchi Suzue (Glass Mask) or the aforementioned Hagio and Takemiya still draw in the same style as they did in the 1970s, many have clearly made shifts over time that correspond with trends in manga as a whole. For better or worse, events like Comitia are where those older styles can still exist, away from the pressures of having to pick up on what’s popular. While some are able to sell doujinshi at a profit, that is the exception. Most doujin artists make doujinshi purely as passion projects.

Comparing with Artist Alleys in America

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I’ve been to quite a few Artist Alleys in American anime conventions, and while you can get a good variety of styles, for the most part I tend to see many similarities in how artists approach works there. Perhaps it has to do with the fact that anime fandom has a rather high turnover rate where many grow out of it as they get older. This is not to say that American anime con artists lack variety, or that they all draw in an “anime” style, but the result is you don’t really get those 80s/90s-style holdouts.

A better comparison would be with the artist alleys at places like New York Comic Con, because you’ll often see artists who are inspired by past generations maintain those styles. For example, you’ll often see artists who love Jack Kirby and aim to maintain his style. They will pepper their drawings with Kirby dots, dynamic poses, and other signature characteristics of the King’s drawings. Similarly, at Kansai Comitia 48, you had artists who still believed in those older styles. Whether it’s because they refuse to adapt or can’t, the result is a window into a different world that is not so much experimental as Indie comics in the US tend to be, but are basically different shades of mainstream from older generations.

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Mascot Analysis: Japanese Moving Company Aggregate “Hikkoshi More”

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NOTE: I want to be upfront about what follows in this post. I was recently contacted by a promotional company, asking if I could mention a couple of their websites on this blog for pay. I agreed to do so, knowing that this is part of the SEO game.

While I normally wouldn’t accept an offer to just promote something, what caught my attention was that I was requested to make posts specifically because of their purposeful usage of manga and anime characters in marketing. I’m always fascinated by this topic, especially when it comes to Japan where cute fictional cartoon spokespeople are much more ubiquitous across all age groups. Because the types of mascots used can say a lot about a company and who they’re targeting, I decided it would be worth writing about.

I also want to emphasize that I have not used the service below, Hikkoshi More, so I can neither endorse it or advise people away from it.

I hope this makes everything clear.

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In the English-speaking world we have sites like Orbitz and Hotels.com that aggregate various offers and prices and present them in one place, allowing users to choose from hundreds of offers. Hikkoshi More serves a similar function in Japan, except it’s for moving rather than traveling. Hikkoshi More is meant to help users to find the right moving company that suits their needs and finances.

I came to understand the purpose of Hikkoshi More because of the comic on their website, which explains what they’re all about. Sadly, it does not involve shipping the shipping companies, and is instead a parody of the Legend of Momotarou using the site’s mascots, Momoa (the girl) and Kuronishiki (the black cat).

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In this story, “Kuronekotarou” is born from a peach and takes it upon himself to defeat the oni of Onigashima Island, but is beaten to the punch by the real Momotarou. The oni are forced off their island, and need to find a new home. Kuronekotarou introduces them (and eventually other character parodies from the Legend of Momotarou) to Hikkoshi More, and they all find homes.

The comic is actually pretty effective for giving an overview of what they’re about, and in my opinion was easier to get through than their actual website.

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My personal favorite part of this manga is how Momotarou is kind of an asshole. In this panel, it mentions that he not only beat them up, he also took their money and credit cards. The fact that he carries a giant Nippon Ichi flag on his back (not shown above) adds to his ridiculousness. Also, because Momotarou is instantly recognizable to any Japanese person, it becomes an easy target for parody, similar to something like Snow White or Johnny Appleseed for an American.

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When looking at Momoa and Kuronishiki, it’s clear they’re mascots meant for regular adults. They have neither the high moe factor that would draw in more hardcore otaku, nor are they as generically cute as something like Hello Kitty. They’re drawn very simply, and Momoa’s design positions her as anywhere between 18 and 40, giving a sense of youth and vibrancy to the company without making her too young and thus unsuited for representing a site dedicated to a very adult concern of moving. Not that kids don’t care (they arguably care more than anyone), but they’re not responsible for the details of it.

I think people are more used to seeing the Dejikos and Hello Kitties of Japan than what Momoa and Kuronishiki are, which is simply cute and attuned to a more specific, yet not hardcore, demographic. The result is that Momoa and Kuronishiki are charming yet safe, and are perhaps a little more immune to the Erin Esurance syndrome. In that particular case, it was clear that Esurance wanted to use its mascot’s sex appeal to its advantage, only for the whole thing to explode in their face. Momoa might be closer to Flo from Progressive Insurance, if anything, except through that Japanese lens of kawaii.

[Apartment 507] Japanese Manga App Review: MangaOne

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The best thing about digital manga is that it’s such a space saver, and it allows you to get manga straight from Japan at a reasonable cost with little hassle. I’ve started up an article series on Apartment 507 where I review various Japanese-language manga apps, and my first is a look at Shogakukan’s MangaOne.

I personally like the app, but that might be because it actually features a sports manga about Kabaddi!

Attack of the Imoutos – BlazBlue: Alter Memory

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Fighting game anime do not have the best reputation. While we’re not at the absolute depths of the 90s and such wonderful stinkers as Tekken and Battle Arena Toshinden, most of the time the individual stories you experience by playing each character one at a time in fighting games are all mashed together into a paste. The result is that characters do not even have enough screen time to properly showcase their already flimsy narratives, and what carries a fighting game anime to any kind of success is enough flair for the characters’ personalities to shine through in their limited actions.

BlazBlue: Alter Memory is not the worst anime in this respect. Based on the popular BlazBlue fighting game series, the fighters themselves are designed to be as bombastic as possible, and while the story is convoluted to no end it seems very intentional. The narrative and presentation of BlazBlue: Alter Memory revels in its anime aesthetic to the point that it ironically suffers from not being as beautiful in the animation department as its source material because they can’t be as meticulous compared with the intricate sprite animations used in the games. I have to admit that I’ve barely played the games, but from what I can read the anime successfully captures the fact that the story involves alternate timelines, powers that are ridiculously vague in their function, and a seemingly endless stream of little sisters.

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Ragna the Bloodedge is our white-haired, Sugita Tomokazu-voiced protagonist with a beefy sword. His little sister Saya was killed in the past, and he swears revenge against the man who did it. However, he keeps coming across girls that appear similar or even identical to Saya. There’s military police officer Noel Vermillion, who is arguably the series’ secondary heroine. There are robots that come possibly from the future (or something?) who have her face. Even one of the main villains turns out to have connections to Ragna’s little sister. I had a passing idea of the narrative of BlazBlue before watching, that time travel was involved, and that it is basically the Guilty Gear series with the anime dial cranked up to 13, but I didn’t realize that the story is basically Super Kyon (from Suzumiya Haruhi) and his deluge of imoutos.

When people use the term “anime fighter,” they’re referring to games like BlazBlue, and while it’s often associated with certain game mechanics such as air dashing and elaborate combos, the aesthetic is also important. BlazBlue, and by extension Alter Memory, takes all of the popular little trends in hardcore anime of the past seven years or so and throws them together to make something gloriously confusing. You have Catgirls and actual cats. There’s a 12-year-old looking vampire girl who’s a fan favorite. Yandere are seemingly everywhere. Angst and ninjas and flourishes of power are presented in such obtuse yet highly cinematic ways that Bleach creator Kubo Tite would blush. The sheer importance of little sisters in BlazBlue is not surprising, then, given just how increasingly prominent they have been in anime, manga, and light novels.

I think if there’s any major flaw of BlazBlue: Alter Memory, it’s from the fact that it’s an anime in the first place. This doesn’t seem like the kind of story you’re meant to experience by just watching. Rather, I think it’s supposed to kind of wash over you as you back in the aesthetic environment of the world and its dynamic characters. Maybe I should play the games more.

You can watch BlazBlue: Alter Memory on Hulu.

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